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9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog

9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog | Networked Nonprofits and Social Media | Scoop.it
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Beth Kanter's insight:

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 

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Beth Kanter's curator insight, January 24, 11:16 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -In
stagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 





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10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Networked Nonprofits and Social Media | Scoop.it
Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement--the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust. As Beth Kanter writes, "Trust is cheaper…
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4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | Networked Nonprofits and Social Media | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social...
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The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | Networked Nonprofits and Social Media | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
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Social Media Response Flow Chart for Small Businesses - Bplans Blog

Social Media Response Flow Chart for Small Businesses - Bplans Blog | Networked Nonprofits and Social Media | Scoop.it
The following flow chart offers small businesses a helpful way to evaluate social media posts, and provides a response strategy for each.
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New Data: Why Your Fans Aren't Following You on Social Media

New Data: Why Your Fans Aren't Following You on Social Media | Networked Nonprofits and Social Media | Scoop.it
Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 
Beth Kanter's insight:

Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 

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How to Empower Staff to be the Voice for your Organization Through So…

Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integ…
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How Researching Competitors Can Improve Your Blog Content

How Researching Competitors Can Improve Your Blog Content | Networked Nonprofits and Social Media | Scoop.it
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I'll share five ways to research your competitors' content and tools to help…
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Daily 18-Minute Social Media Plan For Small Businesses

Daily 18-Minute Social Media Plan For Small Businesses | Networked Nonprofits and Social Media | Scoop.it
Have a busy day? Here’s a sample social media plan to streamline social media management for small businesses.
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Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Networked Nonprofits and Social Media | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Networked Nonprofits and Social Media | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
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Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL"

Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL" | Networked Nonprofits and Social Media | Scoop.it
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Four reasons why trustees should be on social media | NCVO Blogs

Four reasons why trustees should be on social media | NCVO Blogs | Networked Nonprofits and Social Media | Scoop.it
Social media can offer trustees the chance to increase their charity's profile and raise significant funds.
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Does your organisation need a social media policy?

Does your organisation need a social media policy? | Networked Nonprofits and Social Media | Scoop.it
Anarchists in the Boardroom: How social media and social movements can help your organisation to be more like people, by Liam Barrington-Bush
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Networked Nonprofits and Social Media | Scoop.it
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.
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Tweet from @CutlerDave

Tweet from @CutlerDave | Networked Nonprofits and Social Media | Scoop.it
Kudos to @petsuppliesplus. Email plugging social channels includes URLs & WIIFM for each cc: @djwaldow @stevegarfield pic.twitter.com/XgkZJ6XDtM
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Good example of social optimization - https://twitter.com/CutlerDave/status/527126097704779777/photo/1


http://blog.hubspot.com/marketing/data-social-media-fans-not-following-brand

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Employment Branding: The NPR case

Employment Branding: The NPR case | Networked Nonprofits and Social Media | Scoop.it
Employment branding is one way to advertise your organization’s culture to attract candidates who will fit well within it. Have you ever heard that money can’t buy happiness? It can’t buy good employees either.
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Infographic: How To Train Your Employees To Handle Your Social Media |

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the
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6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!)

6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!) | Networked Nonprofits and Social Media | Scoop.it
Trying to save time by leveraging social media automation? Awesome! But make sure not to violate any of these 6 unbreakable rules!
Beth Kanter's insight:

1. Don't automate everything
2. Only automate your posts

3. Automate at ideal times

4. Automate a mix of content types

5.Automate evergreen content

6.Maintain a live presence to respond

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Get ready for Generation Z

Get ready for Generation Z | Networked Nonprofits and Social Media | Scoop.it
They’re smarter than Boomers, and way more ambitious than the Millennials. Brace yourselves for the ultimate generational divide.
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Social Media for Healthcare – Online Training Course

Social Media for Healthcare – Online Training Course | Networked Nonprofits and Social Media | Scoop.it
Social Media for Healthcare Training Online Course covers HIPAA compliance for covered entities. Leverage social media w/o violating the HIPAA Privacy Rule.
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Twitter tools that you should know | Listly List

Handpicked websites that provide great functionality with your Twitter account | CENTER Twitter Statistics - Twitter Counter, Create short-run polls and lists | Quickdraw, SumAll, TweetLevel, Status People Fake Follower Check - Social Media Management Platform for Business, Tagboard, twtrland, Real-time local Twitter trends - Trendsmap, Welcome, and Intweetiv: The Content Optimization Engine for Twitter
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Networked Nonprofits and Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
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