Networked Nonprofits and Social Media
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Who You Follow is Important and Here's Why - Curatti

Who You Follow is Important and Here's Why - Curatti | Networked Nonprofits and Social Media | Scoop.it
If you manage who you follow, you’ll also manage what kind of inspiration it gives you. And you need to feel inspired to be someone of interest to others.
Beth Kanter's insight:

Curating who your follow

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june holley's curator insight, December 20, 2013 10:48 AM

Critical to building an effective innovation and learning network for you, your organization, and your network!

Nevermore Sithole's curator insight, March 12, 2014 3:46 AM

Who You Follow is Important and Here's Why - Curatti

Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Networked Nonprofits and Social Media | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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Inside The Growing Social Media Skills Gap

Inside The Growing Social Media Skills Gap | Networked Nonprofits and Social Media | Scoop.it
Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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How Not to Police Employees' Social Media

How Not to Police Employees' Social Media | Networked Nonprofits and Social Media | Scoop.it
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
Beth Kanter's insight:

"This blurring of personal and professional lines has, in turn, led to the trend of employees getting “Facebook fired” — i.e., being dismissed because of questionable social media posts that come to the attention of their coworkers or supervisors."


Fired for Facebook: Using NLRB Guidance to Craft Appropriate Social Media Policies,” by Gordon B. Schmidt and Kimberly W. O’Connor (Indiana University — Purdue University Fort Wayne), Business Horizons, Sept./Oct. 2015, vol. 58, no. 5


http://www.sciencedirect.com/science/article/pii/S0007681315000658


Although social media use has become more prevalent, the gray area between employees’ free speech and companies’ legal protections remains largely unexplored. Accordingly, the authors offer four overarching recommendations for firms seeking to balance the rights of their workforce against the safety of their reputation.


Allow employees to express legitimate opinions about their working conditions on social media, but don’t give them license to ridicule the company or its customers. 


Craft social media policies that avoid ambiguity.


Learn from other firms’ language mistakes. 


Keep up to date on case law.


Although guidelines prohibiting sexual harassment, hate speech, or discrimination on social media should be fundamental for all companies, other caveats might be more applicable to particular industries. Healthcare firms should pay special attention to patient confidentiality, the authors note, and tech companies would do well to address copyrights, patents, and intellectual property rights. Marketers should receive even more specific instructions, because their social media activity encompasses an increasingly large and crucial component of their job description — one that often requires them to be edgy and attention seeking.

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Welcome to the Age of Work/Life Integration

According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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5 Trends That Will Change How Companies Use Social Media In 2016

5 Trends That Will Change How Companies Use Social Media In 2016 | Networked Nonprofits and Social Media | Scoop.it
Beth Kanter's insight:

Employees as advocates


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How to Use Social Media Insights to Improve Your Marketing

How to Use Social Media Insights to Improve Your Marketing | Networked Nonprofits and Social Media | Scoop.it
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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How to Use Snapchat for Business

How to Use Snapchat for Business | Networked Nonprofits and Social Media | Scoop.it
Are you interested in using Snapchat for your business? In this article, you'll discover how to use Snapchat in your social media marketing.
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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | Networked Nonprofits and Social Media | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
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Hipster Barbie Is So Much Better at Instagram Than You

Hipster Barbie Is So Much Better at Instagram Than You | Networked Nonprofits and Social Media | Scoop.it
If you're not living your life to the fullest on Instagram, then you're just not living #authentic.
Beth Kanter's insight:

what can we learn about personal branding and using instagram from hipster barbie? 

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Experience: The Blog: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Experience: The Blog: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | Networked Nonprofits and Social Media | Scoop.it
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Networked Nonprofits and Social Media | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
Beth Kanter's insight:
1. Posting content that performs poorly

You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your own expectations, and the executive team at your organization is starting to question whether an investment into a content marketing strategy is worth it.

Many publishers new to the field of content marketing make the mistake of funnelling all the resources in the direction they think is best, without listening to the needs and interests of their audience. If you don’t have a target audience in mind, then you risk inconsistent performance for your content, and a questionable ROI for the entire strategy.

How a social media content calendar can fix this: 
The best way to see what kind of content to plan for the future is to perform routine checks on what kind of content is well-liked by your audience, and make regular adjustments based on these insights. Set up regular check-up times to record the important metrics on your content. Platforms such as Google Analytics help you track the vital numbers for your content’s performance. Some important numbers to take note of are unique pageviews, number of clicks, and referral source. This data will help you figure out which ones of your posts get the most readers, which ones are good for generating leads, and what social channel is referring the majority of your readers. Use this information to adjust your publishing schedule, as well as the type of content you post and the social media platform you use to promote this content.

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What People Saying About Your Brand? | Simply Measured

What People Saying About Your Brand? | Simply Measured | Networked Nonprofits and Social Media | Scoop.it
Figuring out what people are saying about your brand or product can be a daunting task. Here are 7 pro tips of where to begin and what to pay attention to.
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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Networked Nonprofits and Social Media | Scoop.it
Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need.
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7 ways to automate social media

7 ways to automate social media | Networked Nonprofits and Social Media | Scoop.it
While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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Tips for Taking Your Twitter Game to the Next Level

Tips for Taking Your Twitter Game to the Next Level | Networked Nonprofits and Social Media | Scoop.it
The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW

To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW | Networked Nonprofits and Social Media | Scoop.it
The Esquire Guy explains the duties and casualties of company ambassadorship.
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Building and Expanding My PLN. (with image, tweets) · chris_dea

A discussion about techniques and tools that I will use to build my Personal Learning Network.
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5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy

5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Networked Nonprofits and Social Media | Scoop.it
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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Infographic: How Your Age Affects What You Share on Social Media

Infographic: How Your Age Affects What You Share on Social Media | Networked Nonprofits and Social Media | Scoop.it
Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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How to Promote Your Business With Personal Social Profiles

How to Promote Your Business With Personal Social Profiles | Networked Nonprofits and Social Media | Scoop.it
Do you want to expand the online visibility of your business? This article will show you how to use your personal social profiles to promote your business.
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A Complete Checklist for Social Media Managers (Infographic)

A Complete Checklist for Social Media Managers (Infographic) | Networked Nonprofits and Social Media | Scoop.it
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.
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Physical Activity And eLearning Development: What eLearning Professionals Need To Know - eLearning Industry

Physical Activity And eLearning Development: What eLearning Professionals Need To Know - eLearning Industry | Networked Nonprofits and Social Media | Scoop.it
Want to know about the connection between Physical Activity And eLearning Development? Check how to avoid CVS (Computer Vision Syndrome).
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How to Get Results From Facebook Ads on a Budget

How to Get Results From Facebook Ads on a Budget | Networked Nonprofits and Social Media | Scoop.it
Are you using Facebook ads effectively? In this article, you'll learn how to set up your Facebook ads to generate big results on a small budget.
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3 tips for effective B2B thought leadership | SmartBlogs

3 tips for effective B2B thought leadership | SmartBlogs | Networked Nonprofits and Social Media | Scoop.it
One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.
Beth Kanter's insight:

Good definition of thought leadership:


One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.

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