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Who You Follow is Important and Here's Why - Curatti

Who You Follow is Important and Here's Why - Curatti | Networked Nonprofits and Social Media | Scoop.it
If you manage who you follow, you’ll also manage what kind of inspiration it gives you. And you need to feel inspired to be someone of interest to others.
Beth Kanter's insight:

Curating who your follow

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june holley's curator insight, December 20, 2013 10:48 AM

Critical to building an effective innovation and learning network for you, your organization, and your network!

Nevermore Sithole's curator insight, March 12, 3:46 AM

Who You Follow is Important and Here's Why - Curatti

Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
Curated by Beth Kanter
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Facebook Changes News Feed Again: Beware the Click-Bait

Facebook Changes News Feed Again: Beware the Click-Bait | Networked Nonprofits and Social Media | Scoop.it
Kansas City Social Media Marketing Agency
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Why the C-suite don't 'get' social media marketing – and how to change that

Why the C-suite don't 'get' social media marketing – and how to change that | Networked Nonprofits and Social Media | Scoop.it
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty
Beth Kanter's insight:

Tips


1: Get them on social. Whether it's posting from their own personal account or a corporate account, encourage your CFOs, CEOs and CMOs to participate themselves and provide support and training to avoid any faux pas.

2: Simulate a crisis. By simulating a potential crisis that could hit the brand, you enlighten the C-suite to the power of social media and also the potential damage it can wreak if you haven't invested in social media listening and community management.

3: Identify the balance of your website traffic sources. Highlighting the traffic sources to the company website will demonstrate where it is over-reliant and hence vulnerable. For example, if the bulk of your web traffic comes from search, then growing your social traffic to diversify your traffic sources will be an asset when search positions fluctuate or if the company is hit by a Google penalty or algorithm update. Social media is also a significant contributor to search engine optimisation.

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Facebook vs. Twitter: Which Social Media Platform Does Hashtags Better

Facebook vs. Twitter: Which Social Media Platform Does Hashtags Better | Networked Nonprofits and Social Media | Scoop.it
It's the age of the hashtag. The little symbol has stood in the spotlight of late-night TV, started revolutions and become synonymous with being connected and in-the-loop. The use of the hashtag in...
Beth Kanter's insight:

Good summary of hashtags on Twitter/Facebook .. found via Tweet from Debra Askansae

https://twitter.com/askdebra/status/496709170494976001

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Your Social Listening Checklist

Your Social Listening Checklist | Networked Nonprofits and Social Media | Scoop.it

Good Here’s a checklist of what you should be monitoring in social media besides your brand name and why.

Beth Kanter's insight:

Good checklist of what items and keywords that you need to use for successful brand monitoring and also includes a justification for each.  Practical! 

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Sizing Up the Social Habits of 2014 High School Grads

Sizing Up the Social Habits of 2014 High School Grads | Networked Nonprofits and Social Media | Scoop.it
As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.

Via Debra Askanase
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Debra Askanase's curator insight, June 26, 11:02 PM

So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.

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10 Time-Saving Social Media Tools for a Productive Summer

10 Time-Saving Social Media Tools for a Productive Summer | Networked Nonprofits and Social Media | Scoop.it
A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media.
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How To Build Powerful, Profitable Relationships on Facebook... and Be…

In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage yo…
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Getting Started Guide: Tumblr for Small Businesses

Getting Started Guide: Tumblr for Small Businesses | Networked Nonprofits and Social Media | Scoop.it
With more small businesses turning to Tumblr, you need to know how to make this growing platform to good use
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How to Find Your Social Media Marketing Voice and Tone

How to Find Your Social Media Marketing Voice and Tone | Networked Nonprofits and Social Media | Scoop.it
Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.
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Introducing the Social Media Compliance Game – Social Media Training

Introducing the Social Media Compliance Game – Social Media Training | Networked Nonprofits and Social Media | Scoop.it
  In 2008, Brian Solis and Jesse Thomas galvanized the spectrum of engagement opportunities on the social web with their Conversation Prism. Back then
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Nostalgia Marketing: Harnessing the Power of the Past

Nostalgia Marketing: Harnessing the Power of the Past | Networked Nonprofits and Social Media | Scoop.it
Learn how nostalgia works, and why it's a great tool to tap into for your marketing.
Beth Kanter's insight:

Why it works as an engagement strategy

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Learn the Facebook Ads lingo with this infographic

Learn the Facebook Ads lingo with this infographic | Networked Nonprofits and Social Media | Scoop.it
Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...

Via Cendrine Marrouat - www.socialmediaslant.com
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8 Advanced Facebook Marketing Strategies for Serious Pros

8 Advanced Facebook Marketing Strategies for Serious Pros | Networked Nonprofits and Social Media | Scoop.it

Goo Looking for ways to take your Facebook page to the next level? Try these 8 advanced Facebook marketing strategies. Run them like experiments on your page.

Beth Kanter's insight:

Good list of experiments.

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Are Memes Really Just Slacktivism? - Online Fundraising, Advocacy, and Social Media -

Are Memes Really Just Slacktivism? - Online Fundraising, Advocacy, and Social Media - | Networked Nonprofits and Social Media | Scoop.it
New memes get started everyday. Some stick and go “viral” while others just ge...
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Influencing the Influential as part of your marketing strategy

Influencing the Influential as part of your marketing strategy | Networked Nonprofits and Social Media | Scoop.it
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Beth Kanter's insight:

Some tips on finding and cultivating influencers


Who is Your Oprah?

“There are Oprahs in every industry,” says Mark. You just have to determine who they are and find a way to work with them by:

  1. Attracting their attention
  2. Making sure they like the product
  3. Paying it forward

Let’s take a look at how we can find our Oprah, shall we?

Find the Pulse

Before plans are drawn up, emails are templated, and campaign hashtags are circulating, a pulse needs to be tapped. You must have a pulse on what type of influencers your potential consumers are looking to and a pulse on what those influencers are talking about, engaging with, and what would interest them.

I’m going to reiterate that last point because it’s crucial: Think about how you can help these influencers and what you can do to interest them. Not the other way around.

Don’t campaign based on what you think you know, do the research. Read blogs, spend time on certain social platforms, dig through hashtags. You’ve created buyer personas to lead you to these verticals now create influencer personas.

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Content Marketing Strategy: 12 Ways to Hack Social Media

Content Marketing Strategy: 12 Ways to Hack Social Media | Networked Nonprofits and Social Media | Scoop.it
Fuel your content marketing efforts with these 12 Free Social Media Hacks. Maximize ROI by getting more clicks and traffic.
Beth Kanter's insight:

Using these hacks we can take full advantage of the intricacies associated with each social network so that we maximize our content marketing efforts so that on each network our message has the possibility to:

  1. Get more attention.
  2. Receive more click-throughs, likes, retweets and shares.
  3. Maximize reach
  4. Create a competitive advantage over competitors.
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The 10 Best Social Media SlideShare Presentations of 2014

The 10 Best Social Media SlideShare Presentations of 2014 | Networked Nonprofits and Social Media | Scoop.it
We've collected 10 of the best slideshare presentations of 2014 that cover the world of social media - Twitter, Facebook, strategies, and metrics.
Beth Kanter's insight:

Great decks on social media

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8 Tweets That Generate Engagement [INFOGRAPHIC] - AllTwitter

8 Tweets That Generate Engagement [INFOGRAPHIC] - AllTwitter | Networked Nonprofits and Social Media | Scoop.it
8 Tweets That Generate Engagement [INFOGRAPHIC]
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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | Networked Nonprofits and Social Media | Scoop.it
The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.
Beth Kanter's insight:

Useful as a tune up too

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Everything You Need to Know to Successfully Live-Tweet Your Event

Everything You Need to Know to Successfully Live-Tweet Your Event | Networked Nonprofits and Social Media | Scoop.it
Learn the best tips and tricks for live-tweeting events like a pro.
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Rescooped by Beth Kanter from Better know and better use Social Media today (facebook, twitter...)
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Rules of Social Engagement

Rules of Social Engagement | Networked Nonprofits and Social Media | Scoop.it

Social media platforms have become almost mandatory to increase sales and better customer relationships. To use social media effectively, and to your advantage, you must ensure actual engagement between yourself and your target audience takes place.   Mostly, social media is about using content creation and thought-provoking statements to engage your target audience, with minimal efforts of obvious sales-pitches for your business.



Via Stefano Principato, massimo facchinetti, Mau
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4 Helpful Automation Tools

4 Helpful Automation Tools | Networked Nonprofits and Social Media | Scoop.it
With so many social media channels available to communicate with our customers it's extremely time consuming to stay on top of your game
Beth Kanter's insight:

Zappier and TweetAdd

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Feed140.com Team's comment, June 17, 2:07 PM
You might include us. Feed140.com. We are on our beta phase :)
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UNICEF Global Digital Communications Strategy, social media, mobile...

Digital communications strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a...
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An Explanation of all Four Facebook Ad Types [Chart]

An Explanation of all Four Facebook Ad Types [Chart] | Networked Nonprofits and Social Media | Scoop.it
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth…
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11 Social Media Management Software Apps to Shave Time Off your Day

11 Social Media Management Software Apps to Shave Time Off your Day | Networked Nonprofits and Social Media | Scoop.it
Check out 11 social media management software apps which can help you save some time on social media.
Beth Kanter's insight:

Once you make it habit, you can do your social media less time and especially if you use management tools. 

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