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Rescooped by Beth Kanter from Exploring Change Through Ongoing Discussions
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Purpose Driven Tribes: Gaining Control & Influence in the Marketplace

Purpose Driven Tribes: Gaining Control & Influence in the Marketplace | Networked Nonprofits and Social Media | Scoop.it

This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.


Here are some of the highlights:


**People are gathering in "tribes" to connect, collaborate, discover and influence change.


**Social technology provides people the ability to aggregate around everything and anywhere.


**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe


**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gathering of the trade.


The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes


1. Tribes control the message with growing influence over markets


2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe


3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence


4. Tribes do need management, they need tools to accomplish their objectives and will always be self managed


5. Tribal leaders are more interested in serving tribe members than themselves.


Here is a great takeaway:


Seth Godin writes: "Tribe management is a whole different way of looking at it.


**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them


Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Read full article here: [http://bit.ly/VgyyuG]



Via janlgordon
Beth Kanter's insight:

Another way to think about the "network mindset" and network weaving as per point 4.

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Unplugging Without FOMO

Unplugging Without FOMO | Networked Nonprofits and Social Media | Scoop.it
Ms. Chan is one of a number of people seemingly weary of the 24-second cycle of Internet memes, viral distractions and celebrity hearsay that provide the fodder for today’s online intelligentsia. They do not busy themselves keeping up with the online cultural conversation of the moment, and they willingly brave the social cost of seeming out of touch.
Beth Kanter's insight:

Ms. Chan is one of a number of people seemingly weary of the 24-second cycle of Internet memes, viral distractions and celebrity hearsay that provide the fodder for today’s online intelligentsia. They do not busy themselves keeping up with the online cultural conversation of the moment, and they willingly brave the social cost of seeming out of touch.


Some researchers suggest that the desire to opt out is a backlash to the “fear of missing out,” or FOMO, a term dating to around 2011 that described the anxiety people felt reading on social media about parties they were not invited to attend.

FOMO was followed by another putative trend, the “joy of missing out,” which extolled mindfulness and staying offline to snuggle on the couch instead. But now, not only are people like Ms. Chan choosing not to be part of the online stampede, they regard their absence with pride.

“It’s a sign of intellectual and spiritual independence,” said Susan Cain, the author of the 2012 best seller “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” “In the past, that person wasn’t fitting in. Now, it’s not true. The influx of information is too much for everyone.”

For some, standing at the head of the chattering class is a sign of social status, said Lee Rainie, a specialist in the social influence of digital technologies at the Pew Research Center in Washington. “There are some people who want to know every little blip,” he said. But others find it stressful. A 2013 Pew study showed that nearly one in 10 Facebook users took a break from the social network because there was too much gossip and drama.

“People are questioning, ‘Is this how I want to orient my gaze?’ ” Mr. Rainie said. “There are times when it feels satisfying and others when it feels debilitating.”

The crush of Internet fodder makes it hard to escape, even if you try. Christina Crook, the author of “The Joy of Missing Out,” published in February, stayed offline for a month in 2012 but still found popular culture seeping into her conversations. “The big stories, people are talking about them,” Ms. Crook said. “If there was a story in the wider culture, it wasn’t like I was missing out.” Indeed, her lack of knowledge only played to the ego of her more connected friends. “Most people want to feel in the know,” she said. “I just became comfortable feeling silly.”

Ms. Cain said there was a small social cost to pay for not staying current with every Internet meme. “So for 10 minutes you’ll have nothing to contribute,” Ms. Cain said. “Life moves on.”


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9 Professional New Year's Resolutions You Should Actually Keep

9 Professional New Year's Resolutions You Should Actually Keep | Networked Nonprofits and Social Media | Scoop.it
Don't have professional New Year's Resolutions yet? Here are a few ideas of things you can do next year.
Beth Kanter's insight:

A compilation of links and resources for social media techniques and strategy best practices.


Blogging has good pieces on recycling old content, plus some tools for headline generation.

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Does your organisation need a social media policy?

Does your organisation need a social media policy? | Networked Nonprofits and Social Media | Scoop.it
Anarchists in the Boardroom: How social media and social movements can help your organisation to be more like people, by Liam Barrington-Bush
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Networked Nonprofits and Social Media | Scoop.it
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.
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Tweet from @CutlerDave

Tweet from @CutlerDave | Networked Nonprofits and Social Media | Scoop.it
Kudos to @petsuppliesplus. Email plugging social channels includes URLs & WIIFM for each cc: @djwaldow @stevegarfield pic.twitter.com/XgkZJ6XDtM
Beth Kanter's insight:

Good example of social optimization - https://twitter.com/CutlerDave/status/527126097704779777/photo/1


http://blog.hubspot.com/marketing/data-social-media-fans-not-following-brand

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Employment Branding: The NPR case

Employment Branding: The NPR case | Networked Nonprofits and Social Media | Scoop.it
Employment branding is one way to advertise your organization’s culture to attract candidates who will fit well within it. Have you ever heard that money can’t buy happiness? It can’t buy good employees either.
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Infographic: How To Train Your Employees To Handle Your Social Media |

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the
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6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!)

6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!) | Networked Nonprofits and Social Media | Scoop.it
Trying to save time by leveraging social media automation? Awesome! But make sure not to violate any of these 6 unbreakable rules!
Beth Kanter's insight:

1. Don't automate everything
2. Only automate your posts

3. Automate at ideal times

4. Automate a mix of content types

5.Automate evergreen content

6.Maintain a live presence to respond

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Get ready for Generation Z

Get ready for Generation Z | Networked Nonprofits and Social Media | Scoop.it
They’re smarter than Boomers, and way more ambitious than the Millennials. Brace yourselves for the ultimate generational divide.
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Social Media for Healthcare – Online Training Course

Social Media for Healthcare – Online Training Course | Networked Nonprofits and Social Media | Scoop.it
Social Media for Healthcare Training Online Course covers HIPAA compliance for covered entities. Leverage social media w/o violating the HIPAA Privacy Rule.
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Twitter tools that you should know | Listly List

Handpicked websites that provide great functionality with your Twitter account | CENTER Twitter Statistics - Twitter Counter, Create short-run polls and lists | Quickdraw, SumAll, TweetLevel, Status People Fake Follower Check - Social Media Management Platform for Business, Tagboard, twtrland, Real-time local Twitter trends - Trendsmap, Welcome, and Intweetiv: The Content Optimization Engine for Twitter
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10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Networked Nonprofits and Social Media | Scoop.it
Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement--the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust. As Beth Kanter writes, "Trust is cheaper…
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4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | Networked Nonprofits and Social Media | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social...
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The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | Networked Nonprofits and Social Media | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
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Social Media Response Flow Chart for Small Businesses - Bplans Blog

Social Media Response Flow Chart for Small Businesses - Bplans Blog | Networked Nonprofits and Social Media | Scoop.it
The following flow chart offers small businesses a helpful way to evaluate social media posts, and provides a response strategy for each.
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New Data: Why Your Fans Aren't Following You on Social Media

New Data: Why Your Fans Aren't Following You on Social Media | Networked Nonprofits and Social Media | Scoop.it
Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 
Beth Kanter's insight:

Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 

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How to Empower Staff to be the Voice for your Organization Through So…

Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integ…
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How Researching Competitors Can Improve Your Blog Content

How Researching Competitors Can Improve Your Blog Content | Networked Nonprofits and Social Media | Scoop.it
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I'll share five ways to research your competitors' content and tools to help…
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Daily 18-Minute Social Media Plan For Small Businesses

Daily 18-Minute Social Media Plan For Small Businesses | Networked Nonprofits and Social Media | Scoop.it
Have a busy day? Here’s a sample social media plan to streamline social media management for small businesses.
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Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Networked Nonprofits and Social Media | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Networked Nonprofits and Social Media | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
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