Networked Nonprof...
Follow
Find
1.2K views | +0 today
 
Rescooped by Beth Kanter from Exploring Change Through Ongoing Discussions
onto Networked Nonprofits and Social Media
Scoop.it!

Purpose Driven Tribes: Gaining Control & Influence in the Marketplace

Purpose Driven Tribes: Gaining Control & Influence in the Marketplace | Networked Nonprofits and Social Media | Scoop.it

This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.


Here are some of the highlights:


**People are gathering in "tribes" to connect, collaborate, discover and influence change.


**Social technology provides people the ability to aggregate around everything and anywhere.


**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe


**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gathering of the trade.


The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes


1. Tribes control the message with growing influence over markets


2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe


3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence


4. Tribes do need management, they need tools to accomplish their objectives and will always be self managed


5. Tribal leaders are more interested in serving tribe members than themselves.


Here is a great takeaway:


Seth Godin writes: "Tribe management is a whole different way of looking at it.


**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them


Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Read full article here: [http://bit.ly/VgyyuG]



Via janlgordon
Beth Kanter's insight:

Another way to think about the "network mindset" and network weaving as per point 4.

more...
No comment yet.
Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
Curated by Beth Kanter
Your new post is loading...
Your new post is loading...
Scooped by Beth Kanter
Scoop.it!

9 Professional New Year's Resolutions You Should Actually Keep

9 Professional New Year's Resolutions You Should Actually Keep | Networked Nonprofits and Social Media | Scoop.it
Don't have professional New Year's Resolutions yet? Here are a few ideas of things you can do next year.
Beth Kanter's insight:

A compilation of links and resources for social media techniques and strategy best practices.


Blogging has good pieces on recycling old content, plus some tools for headline generation.

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Does your organisation need a social media policy?

Does your organisation need a social media policy? | Networked Nonprofits and Social Media | Scoop.it
Anarchists in the Boardroom: How social media and social movements can help your organisation to be more like people, by Liam Barrington-Bush
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Networked Nonprofits and Social Media | Scoop.it
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Tweet from @CutlerDave

Tweet from @CutlerDave | Networked Nonprofits and Social Media | Scoop.it
Kudos to @petsuppliesplus. Email plugging social channels includes URLs & WIIFM for each cc: @djwaldow @stevegarfield pic.twitter.com/XgkZJ6XDtM
Beth Kanter's insight:

Good example of social optimization - https://twitter.com/CutlerDave/status/527126097704779777/photo/1


http://blog.hubspot.com/marketing/data-social-media-fans-not-following-brand

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Employment Branding: The NPR case

Employment Branding: The NPR case | Networked Nonprofits and Social Media | Scoop.it
Employment branding is one way to advertise your organization’s culture to attract candidates who will fit well within it. Have you ever heard that money can’t buy happiness? It can’t buy good employees either.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Infographic: How To Train Your Employees To Handle Your Social Media |

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!)

6 UNBREAKABLE Rules of Social Media Automation (Break at Your Own Risk!!!) | Networked Nonprofits and Social Media | Scoop.it
Trying to save time by leveraging social media automation? Awesome! But make sure not to violate any of these 6 unbreakable rules!
Beth Kanter's insight:

1. Don't automate everything
2. Only automate your posts

3. Automate at ideal times

4. Automate a mix of content types

5.Automate evergreen content

6.Maintain a live presence to respond

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Get ready for Generation Z

Get ready for Generation Z | Networked Nonprofits and Social Media | Scoop.it
They’re smarter than Boomers, and way more ambitious than the Millennials. Brace yourselves for the ultimate generational divide.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Social Media for Healthcare – Online Training Course

Social Media for Healthcare – Online Training Course | Networked Nonprofits and Social Media | Scoop.it
Social Media for Healthcare Training Online Course covers HIPAA compliance for covered entities. Leverage social media w/o violating the HIPAA Privacy Rule.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Twitter tools that you should know | Listly List

Handpicked websites that provide great functionality with your Twitter account | CENTER Twitter Statistics - Twitter Counter, Create short-run polls and lists | Quickdraw, SumAll, TweetLevel, Status People Fake Follower Check - Social Media Management Platform for Business, Tagboard, twtrland, Real-time local Twitter trends - Trendsmap, Welcome, and Intweetiv: The Content Optimization Engine for Twitter
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Networked Nonprofits and Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Networked Nonprofits and Social Media | Scoop.it
Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement--the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust. As Beth Kanter writes, "Trust is cheaper…
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | Networked Nonprofits and Social Media | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social...
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | Networked Nonprofits and Social Media | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Social Media Response Flow Chart for Small Businesses - Bplans Blog

Social Media Response Flow Chart for Small Businesses - Bplans Blog | Networked Nonprofits and Social Media | Scoop.it
The following flow chart offers small businesses a helpful way to evaluate social media posts, and provides a response strategy for each.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

New Data: Why Your Fans Aren't Following You on Social Media

New Data: Why Your Fans Aren't Following You on Social Media | Networked Nonprofits and Social Media | Scoop.it
Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 
Beth Kanter's insight:

Our new study on study based on responses from 569 consumers, The Social Lifecycle, revealed that consumers have high hopes for brands. They expect companies to be present on an average of 3.4 different social platforms. 

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

How to Empower Staff to be the Voice for your Organization Through So…

Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integ…
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

How Researching Competitors Can Improve Your Blog Content

How Researching Competitors Can Improve Your Blog Content | Networked Nonprofits and Social Media | Scoop.it
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I'll share five ways to research your competitors' content and tools to help…
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Daily 18-Minute Social Media Plan For Small Businesses

Daily 18-Minute Social Media Plan For Small Businesses | Networked Nonprofits and Social Media | Scoop.it
Have a busy day? Here’s a sample social media plan to streamline social media management for small businesses.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Networked Nonprofits and Social Media | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Networked Nonprofits and Social Media | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL"

Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL" | Networked Nonprofits and Social Media | Scoop.it
more...
No comment yet.