Networked Nonprofits and Social Media
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# Social Network Analysis 101 - Lithosphere Community

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
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An explanation about social network analysis and some guidelines for intrepretation.

So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

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# Networked Nonprofits and Social Media

The tools and strategies for Networked Nonprofits
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## 28 Must-Read Fundraising and Social Media Reports for Nonprofits

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofi…
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## Embracing the Power of Superfans and Social Media

The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
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## How to Repurpose Content From the Hottest Social Networks : Social Media Examiner

Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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## Editorial Training | NPR

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## Emojis for Dummies: The Essential Translation Guide

Ever wonder what some of those emojis mean? Here are explanations for 35 of 'em.
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## Don’t Look Now, But Twitter Has Momentum With The Youth

Twitter is the most popular app at their high school.
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## 7 ways to automate social media

While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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## To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW

The Esquire Guy explains the duties and casualties of company ambassadorship.
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## What Can Social Media Ambassadors Do For Your Charity? - JustGiving blog

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## Building and Expanding My PLN. (with image, tweets) · chris_dea

A discussion about techniques and tools that I will use to build my Personal Learning Network.
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## 5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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## Infographic: How Your Age Affects What You Share on Social Media

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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Twitter tools which every smart users are using. Check out these awesome collection of 21 twitter tools for marketing on Twitter.
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## Think the millennials have it tough? For Generation K life’s even harsher

After our in-depth investigation of the issues faced by young adults, Noreena Hertz takes a look at the lives of today’s teenagers, after interviewing 2,000 of them in the past 18 months – and finds a generation who feel profoundly anxious and distrustful
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Do you use Instagram in your marketing strategy effectively, or you want to but wonder whic
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## Editorial Training | NPR

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## 2016 Cause Awareness & Giving Day Calendar

Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to you…
TVD Associates's curator insight,

There's still 3 months left!

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## How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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## Inside The Growing Social Media Skills Gap

Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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## How Not to Police Employees' Social Media

Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
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"This blurring of personal and professional lines has, in turn, led to the trend of employees getting “Facebook fired” — i.e., being dismissed because of questionable social media posts that come to the attention of their coworkers or supervisors."

Fired for Facebook: Using NLRB Guidance to Craft Appropriate Social Media Policies,” by Gordon B. Schmidt and Kimberly W. O’Connor (Indiana University — Purdue University Fort Wayne), Business Horizons, Sept./Oct. 2015, vol. 58, no. 5

http://www.sciencedirect.com/science/article/pii/S0007681315000658

Although social media use has become more prevalent, the gray area between employees’ free speech and companies’ legal protections remains largely unexplored. Accordingly, the authors offer four overarching recommendations for firms seeking to balance the rights of their workforce against the safety of their reputation.

Allow employees to express legitimate opinions about their working conditions on social media, but don’t give them license to ridicule the company or its customers.

Craft social media policies that avoid ambiguity.

Learn from other firms’ language mistakes.

Keep up to date on case law.

Although guidelines prohibiting sexual harassment, hate speech, or discrimination on social media should be fundamental for all companies, other caveats might be more applicable to particular industries. Healthcare firms should pay special attention to patient confidentiality, the authors note, and tech companies would do well to address copyrights, patents, and intellectual property rights. Marketers should receive even more specific instructions, because their social media activity encompasses an increasingly large and crucial component of their job description — one that often requires them to be edgy and attention seeking.

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## Welcome to the Age of Work/Life Integration

According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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## 5 Trends That Will Change How Companies Use Social Media In 2016

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