Networked Nonprofits and Social Media
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Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | Networked Nonprofits and Social Media | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:


**understand your own influence in the marketplace individually and as a business 


**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.


**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 


**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......


Intro:


"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"


Here are a few highlights that caught my attention: 


Moving out of the lab


Mark Schaffer:


"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".


Connecting Online Conversations to Offline Buying Behavior


Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.


In fact, it’s already happening. Whether we like it or not.........


Smart phones are going to auto-publish content to your Facebook timeline and other platforms


**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.


 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.


Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]


Via janlgordon
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28 Must-Read Fundraising and Social Media Reports for Nonprofits

28 Must-Read Fundraising and Social Media Reports for Nonprofits | Networked Nonprofits and Social Media | Scoop.it
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofi…
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Embracing the Power of Superfans and Social Media

Embracing the Power of Superfans and Social Media | Networked Nonprofits and Social Media | Scoop.it
The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
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How to Repurpose Content From the Hottest Social Networks : Social Media Examiner

How to Repurpose Content From the Hottest Social Networks : Social Media Examiner | Networked Nonprofits and Social Media | Scoop.it
Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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Emojis for Dummies: The Essential Translation Guide

Emojis for Dummies: The Essential Translation Guide | Networked Nonprofits and Social Media | Scoop.it
Ever wonder what some of those emojis mean? Here are explanations for 35 of 'em.
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Don’t Look Now, But Twitter Has Momentum With The Youth

Don’t Look Now, But Twitter Has Momentum With The Youth | Networked Nonprofits and Social Media | Scoop.it
Twitter is the most popular app at their high school.
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7 ways to automate social media

7 ways to automate social media | Networked Nonprofits and Social Media | Scoop.it
While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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Tips for Taking Your Twitter Game to the Next Level

Tips for Taking Your Twitter Game to the Next Level | Networked Nonprofits and Social Media | Scoop.it
The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW

To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW | Networked Nonprofits and Social Media | Scoop.it
The Esquire Guy explains the duties and casualties of company ambassadorship.
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Building and Expanding My PLN. (with image, tweets) · chris_dea

A discussion about techniques and tools that I will use to build my Personal Learning Network.
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5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy

5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Networked Nonprofits and Social Media | Scoop.it
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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Infographic: How Your Age Affects What You Share on Social Media

Infographic: How Your Age Affects What You Share on Social Media | Networked Nonprofits and Social Media | Scoop.it
Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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21 Twitter Tools That Every Twitter Power User Must Know

21 Twitter Tools That Every Twitter Power User Must Know | Networked Nonprofits and Social Media | Scoop.it
Twitter tools which every smart users are using. Check out these awesome collection of 21 twitter tools for marketing on Twitter.
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Think the millennials have it tough? For Generation K life’s even harsher

Think the millennials have it tough? For Generation K life’s even harsher | Networked Nonprofits and Social Media | Scoop.it
After our in-depth investigation of the issues faced by young adults, Noreena Hertz takes a look at the lives of today’s teenagers, after interviewing 2,000 of them in the past 18 months – and finds a generation who feel profoundly anxious and distrustful
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7 Instagram Tools Your Business Needs in 2016

7 Instagram Tools Your Business Needs in 2016 | Networked Nonprofits and Social Media | Scoop.it
Do you use Instagram in your marketing strategy effectively, or you want to but wonder whic
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2016 Cause Awareness & Giving Day Calendar

2016 Cause Awareness & Giving Day Calendar | Networked Nonprofits and Social Media | Scoop.it
Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to you…
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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Networked Nonprofits and Social Media | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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Inside The Growing Social Media Skills Gap

Inside The Growing Social Media Skills Gap | Networked Nonprofits and Social Media | Scoop.it
Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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How Not to Police Employees' Social Media

How Not to Police Employees' Social Media | Networked Nonprofits and Social Media | Scoop.it
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
Beth Kanter's insight:

"This blurring of personal and professional lines has, in turn, led to the trend of employees getting “Facebook fired” — i.e., being dismissed because of questionable social media posts that come to the attention of their coworkers or supervisors."


Fired for Facebook: Using NLRB Guidance to Craft Appropriate Social Media Policies,” by Gordon B. Schmidt and Kimberly W. O’Connor (Indiana University — Purdue University Fort Wayne), Business Horizons, Sept./Oct. 2015, vol. 58, no. 5


http://www.sciencedirect.com/science/article/pii/S0007681315000658


Although social media use has become more prevalent, the gray area between employees’ free speech and companies’ legal protections remains largely unexplored. Accordingly, the authors offer four overarching recommendations for firms seeking to balance the rights of their workforce against the safety of their reputation.


Allow employees to express legitimate opinions about their working conditions on social media, but don’t give them license to ridicule the company or its customers. 


Craft social media policies that avoid ambiguity.


Learn from other firms’ language mistakes. 


Keep up to date on case law.


Although guidelines prohibiting sexual harassment, hate speech, or discrimination on social media should be fundamental for all companies, other caveats might be more applicable to particular industries. Healthcare firms should pay special attention to patient confidentiality, the authors note, and tech companies would do well to address copyrights, patents, and intellectual property rights. Marketers should receive even more specific instructions, because their social media activity encompasses an increasingly large and crucial component of their job description — one that often requires them to be edgy and attention seeking.

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Welcome to the Age of Work/Life Integration

According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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5 Trends That Will Change How Companies Use Social Media In 2016

5 Trends That Will Change How Companies Use Social Media In 2016 | Networked Nonprofits and Social Media | Scoop.it
Beth Kanter's insight:

Employees as advocates


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How to Use Social Media Insights to Improve Your Marketing

How to Use Social Media Insights to Improve Your Marketing | Networked Nonprofits and Social Media | Scoop.it
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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How to Use Snapchat for Business

How to Use Snapchat for Business | Networked Nonprofits and Social Media | Scoop.it
Are you interested in using Snapchat for your business? In this article, you'll discover how to use Snapchat in your social media marketing.
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