In January 2013, the University of Edinburgh launched six MOOCs on the Coursera virtual learning environment (VLE) platform [www.coursera.org]. These were short fully-online courses, each lasting either 5 or 7 weeks, and they had a total initial enrolment of just over 309,000 learners. … Each MOOC team chose a course structure best suited for the delivery of their subject matter; as a result, six different course structures were produced, with several teams experimenting with content delivery and collaboration methods outwith the Coursera VLE. … Of those who responded to the Entry survey, 75% indicated this was their first experience of a MOOC, and 53% were enrolled on only one MOOC offering. 203 countries were represented, with the highest proportion of respondents living in the USA (28%) and UK (11%). 33% were between 25-34 years of age, with ‘Teaching and education’ (17%) and ‘Student (college/university)’ (15%) as the highest represented areas of current employment. Over 70% of respondents indicated completion of degree-level academic achievement; a total of 40% respondents had achieved a postgraduate degree. These demographics were very similar to those of respondents in the combined Exit survey.