Jian speaks with graphic design legend Milton Glaser, creator of the I heart NY logo and founder of New York Magazine. His latest work is the poster and promotional material for the upcoming seventh season of Mad Men.
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on the back of newer, more targeted ad formats like Sponsored Stores and mobile ads.
Amélie Company’s 3D billboard for the Colorado State Patrol was revealed. It’s the final part of a campaign that includes traditional billboards, radio, trucks wraps and brochure.
The board simulates the crash between a car and a truck, but in a way that actually impacts the billboard itself. The crash of metal and wood will guarantee that this board, and the message, gets seen by as many people as possible.
Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.
Facebook continues to be an astounding success with the public.
It is not, however, such an astounding success with advertisers.
One of the problems Facebook has is that the free part -- having a Facebook page -- is way more attractive to marketers than the paid part -- advertising.
Unfortunately for Facebook, you make more money selling stuff than giving it away. It's one of those pesky laws of economics.
Ads on Facebook are very close to invisible. According to IT World the click-through rate for Facebook ads is about 5 in 10,000. That is astonishingly low. (According to an unofficial insider at Facebook, the true CTR is 2 in 10,000.)