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Advertising culture
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Curated by Greg Clemett
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How Advertising Worms Its Way Into Your Brain and Drains Your Wallet

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet | Advertising culture | Scoop.it
Newsflash: Advertising is nefarious and manipulative after all.
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Design icon Milton Glaser on Mad Men, money and mischief | Q with Jian Ghomeshi | CBC Radio

Design icon Milton Glaser on Mad Men, money and mischief | Q with Jian Ghomeshi | CBC Radio | Advertising culture | Scoop.it
Jian speaks with graphic design legend Milton Glaser, creator of the I heart NY logo and founder of New York Magazine. His latest work is the poster and promotional material for the upcoming seventh season of Mad Men.
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10 Horrifying Stats About Display Advertising

10 Horrifying Stats About Display Advertising | Advertising culture | Scoop.it
Some pretty shocking stats about the effectiveness of display advertising.

Via Alex Butler
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Alex Butler's curator insight, April 30, 2013 3:41 AM

Can't say I do find it shocking, although it still baffles me that people pay for this nonsense and that agencies and media buyers can still sell it and sleep at night

Laura Brown's comment, April 30, 2013 11:26 AM
The only point in having ads online now is showing your name, being seen online. A business can look strong when they have a large show of ads. No one actually needs to click any of them. This is why I'm not keen on running ads on my site. The advertiser benefits and doesn't pay me even one cent.
Alex Butler's comment, April 30, 2013 11:30 AM
I take you point Laura, however the vast majority of people don't see display ads at all. Furthermore the whole movement of digital advertising is about action and influencing behaviour- we should be building relationships for clients not littering websites with pointless rubbish :-)
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9 Vintage and Retro Billboard Designs

9 Vintage and Retro Billboard Designs | Advertising culture | Scoop.it
Before the digital age, billboards were one of the primary advertising mediums for brands around the world and today, a lot of brands still use them.

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Zippo ad-1952 --kids hide them behind their backs as surprise gifts for mom & dad

Zippo ad-1952 --kids hide them behind their backs as surprise gifts for mom & dad | Advertising culture | Scoop.it

Eavesdrop at the heart of a man and you'll hear his pulse beat Zip-po...Zop-po...Zip-po

That's because he wants you to give hum something he'll keep, and use, for years and years. Even if he lives to be a hundred, he'll never stop using and treasuring a trusty Zippo.


Via k3hamilton
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k3hamilton's curator insight, February 15, 2013 9:09 PM

well, I bet dad won't be living to a hundred! and little Johnny might find his bottom on fire

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Red Cross Blood Trade

Art Director - Augusto Antunes Copywriter - Raphael Valenti Motion Designer - Thiago Ogoshi cargocollective.com/timetobreakdance...

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Advertising Gets a Face-lift To Attract Young Talent

Advertising Gets a Face-lift To Attract Young Talent | Advertising culture | Scoop.it

A look at Open Advertising, a new initiative fighting the negative connotations of the ad business.


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Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads | Advertising culture | Scoop.it
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on the back of newer, more targeted ad formats like Sponsored Stores and mobile ads.

Via Alex Butler
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“FUN! Make this squirrel lamp”, 1933

“FUN! Make this squirrel lamp”, 1933 | Advertising culture | Scoop.it
...Source: Modern Mechanix via Cartoon Snap...

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Christmas Guns- Guns for the whole family

Christmas Guns- Guns for the whole family | Advertising culture | Scoop.it

"Isn't it time you gave yourself a Christmas gift?"

 

YIKES!


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C&A displays Facebook fashion Likes

C&A displays Facebook fashion Likes | Advertising culture | Scoop.it
When you go shopping for fashion, it's always good to get a second opinion.

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3D Billboard Revealed

3D Billboard Revealed | Advertising culture | Scoop.it
Amélie Company’s 3D billboard for the Colorado State Patrol was revealed. It’s the final part of a campaign that includes traditional billboards, radio, trucks wraps and brochure.
The board simulates the crash between a car and a truck, but in a way that actually impacts the billboard itself. The crash of metal and wood will guarantee that this board, and the message, gets seen by as many people as possible.

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Everything You Hate About Advertising in One Fake Video That's Almost Too Real

Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Advertising culture | Scoop.it
Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.
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10 Marketing Facts That Will Blow Your Mind

10 Marketing Facts That Will Blow Your Mind | Advertising culture | Scoop.it

Via k3hamilton, Greg Clemett
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k3hamilton's curator insight, January 23, 8:44 PM

Above is first Coca Cola ad from 1886

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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | Advertising culture | Scoop.it
Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.

From that idea I started thinking what I would have done to transform it into a transmedia experience.
Greg Clemett's insight:

Getting on the good foot!

Quite a good example of coverage of digital channels. The example is a neat way of demonstrating how integration can work, weaved around an event.

 

The James Brown artwork got my attention!

 

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Soon, all online advertising will be video

Soon, all online advertising will be video | Advertising culture | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.

Via Alex Butler
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Sonia Nofziger Dasgupta's curator insight, April 26, 2013 11:05 AM

While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future.  Consumers want, and deserve, more than messages directed at them.  It's an opportunity for the brands and companies that step up to engage consumers.  Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.

FLITTER's curator insight, May 7, 2013 6:14 PM

Video advertising will double every two years - prediction 

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Print advertising: 55 brilliant examples | Print design | Creative Bloq

Print advertising: 55 brilliant examples | Print design | Creative Bloq | Advertising culture | Scoop.it
Print ads are as relevant as ever, as these highly innovative print advertising campaigns, from some of the world's leading agencies, show...
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Alex Bogusky Pulls a Don Draper

Alex Bogusky Pulls a Don Draper | Advertising culture | Scoop.it
When Alex Bogusky came out with his anti-soda ads this week it reminded me of “the letter.” The letter I am referring to is Don Draper’s infamous “Why I’m Quitting Tobacco” letter from Season...
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Great-Ads: A Visual History of Advertising

Great-Ads: A Visual History of Advertising | Advertising culture | Scoop.it

Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.


Via Alex Butler, Nelly.Ognyanova, NeilKelley
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Twitter finds footing in advertising, projected to generate $1 billion in revenue in 2014

Twitter finds footing in advertising, projected to generate $1 billion in revenue in 2014 | Advertising culture | Scoop.it
Swapping 140-character messages is big business. After a long road to monetization, Twitter may now be on track to rake in $1 billion in 2014, far earlier than analysts have predicted.

Via Alex Butler
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Ingmar Bergman’s 1950s Soap Commercials Wash Away the Existential Despair

Ingmar Bergman’s 1950s Soap Commercials Wash Away the Existential Despair | Advertising culture | Scoop.it
Ingmar Bergman is usually remembered for the intensely serious nature of his films. Death, anguish, the absence of God--his themes can be pretty gloomy.

 

Great explanation of the soap commercial series by Dana Stevens film critic for Slate

 

http://link.brightcove.com/services/player/bcpid271557392?bctid=1127687094

 


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Lights, Camera, Meow! Cat Videos Get Their First Film Festival

Lights, Camera, Meow! Cat Videos Get Their First Film Festival | Advertising culture | Scoop.it
This August your favorite cat videos will hit the big screen in the first ever internet cat video film festival.

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Adobe Finds Search Remains Biggest Driver of Advertising Spend

Adobe Finds Search Remains Biggest Driver of Advertising Spend | Advertising culture | Scoop.it

Adobe Finds Search Remains Biggest Driver of Advertising Spend While Social and Mobile Maintain Growth. Findings Based on Data from Adobe Digital Index


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The Ad Contrarian: Facebook And Advertisers

The Ad Contrarian: Facebook And Advertisers | Advertising culture | Scoop.it
Facebook continues to be an astounding success with the public.

It is not, however, such an astounding success with advertisers.

One of the problems Facebook has is that the free part -- having a Facebook page -- is way more attractive to marketers than the paid part -- advertising.

Unfortunately for Facebook, you make more money selling stuff than giving it away. It's one of those pesky laws of economics.

Ads on Facebook are very close to invisible. According to IT World the click-through rate for Facebook ads is about 5 in 10,000. That is astonishingly low. (According to an unofficial insider at Facebook, the true CTR is 2 in 10,000.)

Via Alex Butler
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