Adobe Finds Search Remains Biggest Driver of Advertising Spend While Social and Mobile Maintain Growth. Findings Based on Data from Adobe Digital Index Via Alex Butler 
Facebook continues to be an astounding success with the public. It is not, however, such an astounding success with advertisers. One of the problems Facebook has is that the free part -- having a Facebook page -- is way more attractive to marketers than the paid part -- advertising. Unfortunately for Facebook, you make more money selling stuff than giving it away. It's one of those pesky laws of economics. Ads on Facebook are very close to invisible. According to IT World the click-through rate for Facebook ads is about 5 in 10,000. That is astonishingly low. (According to an unofficial insider at Facebook, the true CTR is 2 in 10,000.) Via Alex Butler 
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio. Via Alex Butler 
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” (Source: Search Engine Land). Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Via Alex Butler 
![What Men and Women Really Want, According to Social Media [INFOGRAPHIC] | Advertising culture | Scoop.it](http://img.scoop.it/UbBgATvQxdFf2j_3He7cJzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What do men and women say they want on social media? Analytics firm NetBase looked at 27 billion conversations over 1 year to discover that the sexes definitely have one thing in common: food! Via Miguel Rodriguez 
From an ad that claims smoking is healthy to one telling mothers they should give their babies Coca-Cola to their babies, they give a fascinating insight into a time gone by. Via k3hamilton Check out the chaos Lynx Attract For Him + For her unleashes on a public bus... Via Morgaine Matthews A pre-conceived version of the internet.
Video comes with stereotypes..men budgeting and women shopping and spending..but they got the internet bit right. Via k3hamilton 
'Mad Men' Gets Publicity It Couldn't Buy - 02/14/2012...
"The displays – which will probably stay up through the end of the month -- don’t scream “Mad Men.” Each window has a Draper portrait in black and white and this being a library, one has several recent books about the show." "Each of the Parrott-designed windows offers similar meticulousness. Vintage print ads are tacked on the walls, with several directly linked to the show’s plots." "No “Mad Men’ display would be worth much without nods to the characters’ vices. So, there’s an ashtray with a finished cigarette. There are remnants of an affair – a pair of ladies’ shoes with a ruffled tie intertwined and cuff links to the side. And, multiple drained bottles of booze." Via k3hamilton The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Via Martin Gysler 
Advertising is by and for cool, young people. Always has been, always will b… Record scratch. Cue the Grandma DJ. |
Amélie Company’s 3D billboard for the Colorado State Patrol was revealed. It’s the final part of a campaign that includes traditional billboards, radio, trucks wraps and brochure. The board simulates the crash between a car and a truck, but in a way that actually impacts the billboard itself. The crash of metal and wood will guarantee that this board, and the message, gets seen by as many people as possible. Via Alex Butler 
Neuromarketers are using MRI scanners and electrode caps to work out our hidden reactions to their adverts... Via Alex Butler 
What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO. Via Alex Butler 
Tanner Colby reports: "In everything from their pop-culture references to their meticulous production design, the creators of Mad Men are famously obsessive about the show’s historical accuracy.... "In the early 1950s, BBDO hired Clarence Holte, making him the first black man ever to work at a major New York ad agency. But Holte was retained to serve as a liaison to black newspapers and radio. The color line for blacks to work on “white” advertising wasn’t broken until 1955, when Young & Rubicam hired musician Roy Eaton as a copywriter and composer. In 1960, BBDO also hired graphic designer Georg Olden, a pioneering black creative who’d designed the logo for CBS television and who would go on to be a vice president at McCann-Erickson. A handful of other Jackie Robinson-type figures were making inroads here and there, but for several years that was about it..." A 1963 Report on 10 largest ad agencies: "Out of over 20,000 employees, the report identified only 25 blacks working in any kind of professional or creative capacity, i.e., nonclerical or custodial." Via k3hamilton 
An interactive ad uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. 
Lucky Strike Green Goes to War carton insert card. "The 1940's most successful advertising slogan, "Lucky Strike Green Has Gone to War!," was conceived by Mr. Hill while duck hunting on Monkey Island, North Carolina. Several days earlier Richard Boylan, head of purchasing for ATCo, had informed Hill that there was only a three months' supply of green ink available for printing Lucky Strike labels. Chromium, an element which is essential to solid green ink, was a war material in short supply. Boylan told Hill "Just like the soldiers, green ink has gone to war." The green package had never appealed to women, and here was a chance to get rid of it...did the green really go to war? As if! Did sales go up? You bet! 38% Via k3hamilton 
Find out the best advertising campaigns, slogans, and avoided advertising campaign errors of all time in this infographic; plus Superbowl ad and internet ad revenue data. Via k3hamilton 
Mad Men's ad campaign that was announcing the show's start date on March 25 features the falling man from its opening credits on a white poster.
While the ads originally stirred up some controversy, it's now getting attention for another reason: New Yorkers are tagging the outdoor posters around the city with humorous scenes, that include trampolines, Super Man, and more -- basically creating real life ad memes. Via Alex Butler 
Adaptive Marketing Set to Become the Next Big Thing | http://t.co/PCkbgTX6 #Marketing... 
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! |
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