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Rescooped by Susan Cole Townsend from storytelling the new business
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Why Storytelling Will Be Important To Businesses In 2013 | NBC ...

Why Storytelling Will Be Important To Businesses In 2013 | NBC ... | Network-marketing | Scoop.it
You may have heard it several times over, especially in the past couple years, but I think it will ring true in 2013 more than ever, Stories are going to fuel business, organizations, and products in 2013,...
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Susan Cole Townsend's curator insight, January 3, 2013 8:08 AM
Blogging is storytelling or giving voice in written form to your thoughts and ideas and sharing. I am a blogger yes I am new to this format however, I have always loved to write and to share my ideas and my life with others. If to only say that this is how I think and we are not that different or wow we are and I see your point of view. I just created a little picture of myself to you.  In that way you learned what? what I like to do and what is important to me; seeing your point of view and that I am a new blogger, I like to share.  I am also a network marketer and Network-marketing companies or I should say the representative  are doing a lot of things right with the way they market. They are a growing model of business today and in the future. They tell stories. They connect with you though the story and your why. People like the human feeling of the stories, they do not like the salesmen. Well who does. The stories paint a picture of the brand what it is for and who would use it and what are the benefits.They hit all your emotions to do something or to have something. This new way well it is not really new however other business models are taking note. They see that people connect with others with in the emotions built with in the story, people see themselves,with in the stories or they see a life style they can have or want.  It is a more cost effective way to market. It is not in your face Marketing. It is emotional,a social way of branding,building and sharing, a product, a thought,ideas a dream and a vision. Storytelling has been around and used effectively for a long time. Your parents, teachers, the bible, documentaries,leaders. They give life to accomplishments,and insights into what has shaped us and they give us understanding an comprehension. Stories can change a perspective of life. Storytelling for businesses will be an important way to connect to the human/emotional mindset of the everyday person, another way to leverage the perspective and focus of the customer. Attraction marketing is a similar concept. The concept is to draw the customer to you though stories. 
Rescooped by Susan Cole Townsend from Business and Marketing
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Social Media Publishing Tips: The Top 10 Tips for Tweeting

Social Media Publishing Tips: The Top 10 Tips for Tweeting | Network-marketing | Scoop.it
While there is plenty of trial and error involved in social media engagement, brands have data available to help guide the way they interact on the major social networks. One such resource is the Salesforce Buddy Media data report, “Strategies for Effective Tweeting: A Statistical Review.”


The report, which analyzed 320 Twitter handles of the world’s biggest brands for the span of 10 weeks, presents best practices for brands to increase engagement on Twitter. Below are the top 10 tips from the report:


Via Gregg Breward
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Rescooped by Susan Cole Townsend from Change Leadership Watch
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Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes

Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes | Network-marketing | Scoop.it

Jeff’s leadership style keeps the company focused on growing at the rate of two new members every second  while reducing the business mantra to just two words: “Next Play.”


Leadership lessons lists abound on-line.  Jeff's list of 10 lessons, however, is tied to a large, successful virtual platform company with real staying power, connected to jobs and career growth - LinkedIn.  


He's obviously trending in the right direction as his inspires his "Next Plays" among his staff.  ~  Deb


Excerpts:


_____________________________

Today, 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.

_____________________________


Weiner described how powerful the phrase, "Next Play" has been for the company.

 

On the day LinkedIn became a public company, employees received a black T shirt with the company’s name and stock ticker written across the front and Next Play emblazoned on the back of the shirt. Even today 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.
1) Define leadership : At LinkedIn, Leadership is the ability to inspire others and achieve shared results. ...to create economic opportunity for the 3.3 billion people in the global workplace by matching skills with job opportunities.
3) Prioritize your business goals: ...if we could only do one thing, what would it be? This is a lesson Weiner learned from Steve Jobs and practices every day. 

6) Customers first: ... anytime the LinkedIn product team considers new enhancements the first question revolves around: Is this putting our members first, or is this putting the company first? “If it benefits members, it will ultimately benefit the company.


7) Remember To laugh: ...Weiner says he values his team members’ sense of humor and sometimes, on a tough day, that can trump their talent and expertise!


Read the full post here.


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's comment, September 19, 2012 11:42 PM
Thanks Lynn!
Manish Puranik's curator insight, July 10, 2013 12:25 AM

Few more lessons on Leadership...!