WordStream (blog) How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid ... WordStream (blog) ... schema microdata, and even fewer people actually know what schema is or what it's for.
Matt Cutts on Links & How to Succeed With Content Marketing Search Engine Watch "SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you'd get more...
Wake up reputation managers: SEO convergence needed now PRWeek There are a number of reputation rainmakers across the public relations space that do a fine job providing important public relations counsel during times of crisis.
Nickolass Jensen's insight:
Jepp, her er det en del norske avdelinger av større selskap som kan lære...
The following is a high level checklist of issues that should be explored on a site. We will be drilling deeper into each part of this checklist in the weeks to come, providing examples and tips and suggestions for speeding up how these things are checked upon, and expanding upon the checklist itself as we go along.
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
2013 Search Ranking Factors Survey Results From Moz Search Engine Watch Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors.
Where should SEO sit within a company? Historically the answer to this would have been an extension to the digital marketing team, in some cases even in I.T, and always siphoned off as a separate marketing element.
Mastering Conversion Rate Optimization?ClickZAs conversion rate optimization gurus perhaps we shouldn't say that conversion rate is not a reliable key performance metric. (Mastering Conversion Rate Optimization?
Run through each talk and explaination of what we can learn to become better at what we do. How SEO can evolve from the common misconceptions in the media and many boardrooms to a recognised and trusted industry.