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Rescooped by Nickolass Jensen from Conversion Rate Optimization (CRO)
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Mastering Conversion Rate Optimization? - ClickZ | Usability, AB + MVTesting, CRO

Mastering Conversion Rate Optimization? - ClickZ | Usability, AB + MVTesting, CRO | Nettpilot SEO | Scoop.it
Mastering Conversion Rate Optimization?ClickZAs conversion rate optimization gurus perhaps we shouldn't say that conversion rate is not a reliable key performance metric. (Mastering Conversion Rate Optimization?

Via Paul Gothier
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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid ... - WordStream (blog)

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid ... - WordStream (blog) | Nettpilot SEO | Scoop.it
WordStream (blog)
How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid ...
WordStream (blog)
... schema microdata, and even fewer people actually know what schema is or what it's for.
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5 Link Building Opportunities Minus the Content - Search Engine Journal

5 Link Building Opportunities Minus the Content - Search Engine Journal | Nettpilot SEO | Scoop.it
Chicago Tribune
5 Link Building Opportunities Minus the Content
Search Engine Journal
Content is nearly synonymous with link building these days (or link 'earning', depending upon who you talk to).
Nickolass Jensen's insight:

Hmm...

 

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Matt Cutts on Links & How to Succeed With Content Marketing - Search Engine Watch

Matt Cutts on Links & How to Succeed With Content Marketing - Search Engine Watch | Nettpilot SEO | Scoop.it
Matt Cutts on Links & How to Succeed With Content Marketing Search Engine Watch "SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you'd get more...
Nickolass Jensen's insight:

Flere kilder - samme sak.

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The Definitive Guide To Technical Mobile SEO - Search Engine Land

The Definitive Guide To Technical Mobile SEO - Search Engine Land | Nettpilot SEO | Scoop.it
At SMX Advanced, I moderated a panel about technical SEO. Google's Maile Ohye spoke about SEO best practices for technical implementation of mobile sites b.
Nickolass Jensen's insight:

For mobil.

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Wake up reputation managers: SEO convergence needed now - PRWeek

Wake up reputation managers: SEO convergence needed now
PRWeek
There are a number of reputation rainmakers across the public relations space that do a fine job providing important public relations counsel during times of crisis.
Nickolass Jensen's insight:

Jepp, her er det en del norske avdelinger av større selskap som kan lære...

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Rescooped by Nickolass Jensen from Content Strategy |Brand Development |Organic SEO
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SEO Audit Checklist - jeg tar litt fra denne liste her

SEO Audit Checklist - jeg tar litt fra denne liste her | Nettpilot SEO | Scoop.it

Jeg sitter å jobber med et par tekniske SEO analyser for tiden (se mer på http://www.nettpilot.no/seo-sokemotoroptimalisering/seo-analyse-og-synlighetsrapport/). Skal se om denne sjekkliste kan bidra:

The following is a high level checklist of issues that should be explored on a site. We will be drilling deeper into each part of this checklist in the weeks to come, providing examples and tips and suggestions for speeding up how these things are checked upon, and expanding upon the checklist itself as we go along.

 

 


Via Level343
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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy | Nettpilot SEO | Scoop.it
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
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Rescooped by Nickolass Jensen from Conversion Rate Optimization (CRO)
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[How To] Write a Call-to-Action that Converts – With Case Studies | Unbounce

[How To] Write a Call-to-Action that Converts – With Case Studies | Unbounce | Nettpilot SEO | Scoop.it
This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.

Via Paul Gothier
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Rescooped by Nickolass Jensen from SEO and Social Media Marketing
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Nettpilot SEO | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello
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10 bud for jul-e-handel i 2013. Digital optimalisering av nettbutikk.

10 bud for jul-e-handel i 2013. Digital optimalisering av nettbutikk. | Nettpilot SEO | Scoop.it
Hva som skal til for å optimalisere sin nettbutikk for julen 2013. En digital strategi for høytider, festdager og ritualer vi pleier å markere i Norge.
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Demand for Public Relations Agencies up After Google's Penguin 2.0 - Impact PR - Public Relations (press release)

Demand for Public Relations Agencies up After Google's Penguin 2.0 - Impact PR - Public Relations (press release) | Nettpilot SEO | Scoop.it
Search Engine Journal
Demand for Public Relations Agencies up After Google's Penguin 2.0
Impact PR - Public Relations (press release)
Google's Penguin 2.0 update hit many businesses hard.
Nickolass Jensen's insight:

Yeah, det er helt sant.

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2013 Search Ranking Factors Survey Results From Moz - Search Engine Watch

2013 Search Ranking Factors Survey Results From Moz - Search Engine Watch | Nettpilot SEO | Scoop.it
2013 Search Ranking Factors Survey Results From Moz
Search Engine Watch
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors.
Nickolass Jensen's insight:

Hipt i bransjen. Alle MÅ lese denne. Også jeg.

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Google's Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them

Google's Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them | Nettpilot SEO | Scoop.it
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam.
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Where should SEO sit within a business? | Econsultancy

Where should SEO sit within a business? | Econsultancy | Nettpilot SEO | Scoop.it
Where should SEO sit within a company? Historically the answer to this would have been an extension to the digital marketing team, in some cases even in I.T, and always siphoned off as a separate marketing element.
Nickolass Jensen's insight:

For større kunder...

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Rescooped by Nickolass Jensen from Small Business SEM, SEO & Google Places Optimization
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Study says person's trustworthiness determined by how close photo is taken

Study says person's trustworthiness determined by how close photo is taken | Nettpilot SEO | Scoop.it
Which Mitt Romney looks more trustworthy?

Via Matthew Hunt
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Rescooped by Nickolass Jensen from Conversion Rate Optimization (CRO)
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Mastering Conversion Rate Optimization? - ClickZ | Usability, AB + MVTesting, CRO

Mastering Conversion Rate Optimization? - ClickZ | Usability, AB + MVTesting, CRO | Nettpilot SEO | Scoop.it
Mastering Conversion Rate Optimization?ClickZAs conversion rate optimization gurus perhaps we shouldn't say that conversion rate is not a reliable key performance metric. (Mastering Conversion Rate Optimization?

Via Paul Gothier
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Rescooped by Nickolass Jensen from Conversion Rate Optimization (CRO)
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BrightonSEO 2012: Has SEO Grown Up? Morning Round Up

BrightonSEO 2012: Has SEO Grown Up? Morning Round Up | Nettpilot SEO | Scoop.it
Run through each talk and explaination of what we can learn to become better at what we do. How SEO can evolve from the common misconceptions in the media and many boardrooms to a recognised and trusted industry.

Via Paul Gothier
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