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SMB eBusiness
eBusiness, Smal Business, Online Marketing
Curated by Jon Gravanis
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How To Plan Your Small Business Web Site: A Comprehensive Guide For Business ... - Business 2 Community

How To Plan Your Small Business Web Site: A Comprehensive Guide For Business ... - Business 2 Community | SMB eBusiness | Scoop.it
Are you considering the idea of getting a website built for your small business? Then this detailed guide to website planning is for you. The Website Planning Process – Part 2 In Part One of this a…
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How a website can benefit your small business - The Daily Advertiser

How a website can benefit your small business - The Daily Advertiser | SMB eBusiness | Scoop.it
A web presence also has many potential benefits to a small or growing business.
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Small Business Tax Tips – Tax Planning Strategies for Canadian Small Business

Small Business Tax Tips – Tax Planning Strategies for Canadian Small Business (Video 2 of 3) SUMMER PROMOTION ON UDEMY - ONLY $39 USD FOR THE ...
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Ridiculously biased in favor of open marketing platforms - Chief Marketing Technologist

Ridiculously biased in favor of open marketing platforms - Chief Marketing Technologist | SMB eBusiness | Scoop.it
On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased. As an industry observer, I’ve staked my prognostication badge on the case for consolidated platforms and diversified ecosystems (2012), the […]
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A Comprehensive Guide for Onsite SEO Audits – Part 1 | Web SEO Analytics

A Comprehensive Guide for Onsite SEO Audits – Part 1 | Web SEO Analytics | SMB eBusiness | Scoop.it
An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs
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4 Ways You Haven't Thought to Use Google Analytics for CRO | PPC Hero®

4 Ways You Haven't Thought to Use Google Analytics for CRO | PPC Hero® | SMB eBusiness | Scoop.it
Google Analytics is a free tool and is often overlooked in initial CRO assessments. It’s a super useful resource in figuring out what pages should be tested first, and give you some basic ideas. Let’s take a look at some Analytics features and how they can be useful for CRO.
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How to Bridge the Gap Between Online and Offline Marketing

How to Bridge the Gap Between Online and Offline Marketing | SMB eBusiness | Scoop.it
There is no brick-and-mortar. There is no ecommerce. There are only integrated campaigns.
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Conversion Economics - Finding Your Customer Acquisition Sweet Spot - Unbounce

Conversion Economics - Finding Your Customer Acquisition Sweet Spot - Unbounce | SMB eBusiness | Scoop.it
An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot.
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Conversion Rate Optimisation Techniques by Sean Ellis and Oli Gardner

Conversion Rate Optimisation Techniques by Sean Ellis and Oli Gardner | SMB eBusiness | Scoop.it
This is my collection of notes from Qualaroo's webinar, Conversion Rate Optimisation (CRO) Techniques That *Actually* Work by Sean Ellis, CEO of Qualaroo...
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How Online Retailers Can Reduce The Cost Of Re-Acquiring ...

How Online Retailers Can Reduce The Cost Of Re-Acquiring ... | SMB eBusiness | Scoop.it
Online retailers can keep their marketing costs down when trying to re-engage customers by offering loyalty programs, flash sales, or subscriptions for products that consumers typically purchase on a recurring schedule.
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3 most important e-commerce benchmarks & how you can crush them

3 most important e-commerce benchmarks & how you can crush them | SMB eBusiness | Scoop.it
We crunched the data from hundreds of clients to see what we could learn about the state of e-commerce. Here are the benchmarks you always wanted to know but
Jon Gravanis's insight:

#metrics

 

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Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales

Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales | SMB eBusiness | Scoop.it
If you're not using Google Analytics to its full potential to manage your online business, you might be missing out on a whole world of data potential.
Jon Gravanis's insight:

Στήστε σωστά funnels, μετρήστε τα κατάλληλα metrics με τον σωστό τρόπο. Α και μη ξεχνάτε τους mobile visitors!...

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India’s top 10 e-commerce apps

A list of the number of app downloads, user reviews and app ratings of 10 popular e-commerce brands, based on data from Google's Play store.
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The 9 Most Reliable Online Marketing Resources For Small Businesses - Business 2 Community

The 9 Most Reliable Online Marketing Resources For Small Businesses - Business 2 Community | SMB eBusiness | Scoop.it
Are you a small business runner and wondering some of the resources that can help you get to the next level?
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Welcome to Digital SMB- Small Business Digital Marketing Community ( Digital Marketing)

DigitalSMB Small Business Digital Marketing Community DigitalSMB is an online community of Small Business Owners, Digital Marketing professionals ...
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11 Tips for Making Marketing Automation Work for You - AdAge

11 Tips for Making Marketing Automation Work for You - AdAge | SMB eBusiness | Scoop.it

Digest...

 

1. Hire an expert

2. Match software to how your business operates, not vice versa

3. Evaluate as a cross-functional team

4. Don't let politics interfere

5. Align process with sales

6. Look at channels beyond email

7. Don't just speak to vendor salespeople

8. Don't ignore reporting

9. Don't blow off pitch emails With the marketing-tech landscape changing rapidly, you can learn a lot from tech companies asking for your business, even if they're not a fit. "I respond to every vendor that contacts me," said Mr. Ballard. "The reason why I do is, there's so many innovative companies and technologies out there and it's only going to grow."

10. Test the product

11. Don't lose sight of the 'why' Evaluating marketing-automation software can take so long, the initial reason for purchasing the software can get lost. "Stay true to why you purchased in the first place," said Ms. Baron. "It is so easy for things to get scope creep, other people to get all excited about what they can do with it, and suddenly you get into a bit of a spaghetti mess."

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, June 5, 2014 7:50 PM

One of the best and practical lists I've seen, and absolutely spot-on. A 12th needs to be added: assessment of current staff relative to the demands of the MAS.

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A Comprehensive Guide for Onsite SEO Audits – Part 2 | Web SEO Analytics

A Comprehensive Guide for Onsite SEO Audits – Part 2 | Web SEO Analytics | SMB eBusiness | Scoop.it
On the first blog post we covered the 1st part of SEO Audits,  including a range of topics (tags, the meta description tags, the URL structure, the keyword
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A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | SMB eBusiness | Scoop.it
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake, businesses have been forced […]
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How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience | SMB eBusiness | Scoop.it
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive … (Could augmented reality eCommerce be the...
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What is Bounce Rate? Avoid Common Pitfalls

What is Bounce Rate? Avoid Common Pitfalls | SMB eBusiness | Scoop.it
Bounce Rate doesn't lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn't always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.
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Amazon, only better executed? Russia's Ulmart

Amazon, only better executed? Russia's Ulmart | SMB eBusiness | Scoop.it
The chairman of Ulmart may be premature, however, in his prediction
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How to Build an Email List that Builds Your Ecommerce Business – Shopify

How to Build an Email List that Builds Your Ecommerce Business – Shopify | SMB eBusiness | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Michael Zimmerman's Hedge Fund On The Online-Offline Retail Convergence - PR Newswire (press release)

Michael Zimmerman's Hedge Fund On The Online-Offline Retail Convergence PR Newswire (press release) Online retail giant Amazon is borrowing a tactic from traditional retailers, quietly installing large metal cabinets "Amazon Lockers" in grocery,...
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