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Over half of American job seekers use Facebook to find work, but LinkedIn and Twitter are gaining
8th October 2012 by Emil Protalinski
75 percent of American workers are actively looking for, or consider themselves open to, new jobs. This is the 2012 number, up from 2011′s 69 percent of the workforce. On the flipside, one third of job seekers feel less optimistic about finding a job now than a year ago, and 61 percent say finding a job has become more difficult in the past year. Yet the real interesting part is how social networks are playing an increasing role in the job hunt.
Facebook continues to dominate, with 83 percent adoption, although it’s not much higher than 2011′s 82 percent. LinkedIn and Twitter both saw a 9 percentage point increase from last year: the former was up from 32 percent to 41 percent while the latter increased from 37 percent to 46 percent.
The latest numbers come from Jobvite’s 2012 Social Job Seeker Survey, which was conducted in September and announced today. Jobvite asked The Polling Company to conduct the study. The firm surveyed 2,108 adults, of which 1,266 adults were part of the American workforce (either currently employed or unemployed and looking for a job). Amongst employed Americans, 69 percent are job seekers, up from 61 percent in 2011, while 9 percent of employees are actively seeking a new job.
Here are some more numbers for Facebook, LinkedIn, and Twitter:52 percent of job seekers use Facebook to help find work (up from 48 percent in 2011), 38 percent of job seekers use LinkedIn to help find work (up from 30 percent in 2011), and 34 percent of job seekers use Twitter to help find work (up from 26 percent in 2011). 1 in 5 had a contact share a job on Facebook (same as 2011), 19 percent had a contact share a job on LinkedIn (versus 8 percent in 2011), and 11 percent had a contact share a job on Twitter (vs. 7 percent in 2011). 14 percent searched for jobs on Facebook, 11 percent searched for jobs on LinkedIn, 10 percent searched for jobs on Twitter. 15 percent of Facebook users modified privacy settings with work in mind, 7 percent of LinkedIn users modified privacy settings with work in mind, and 5 percent of Twitter users modified privacy settings with work in mind. 17 percent of Facebook users provided their profile on a job application or during an interview, 9 percent of LinkedIn users provided their profile on a job application or during an interview, and 10 percent of Twitter users provided their profile on a job application or during an interview.
24 percent of job seekers reported they have been asked for social media profiles during their interview process. As a result, 88 percent have at least one social networking profile, 64 percent have accounts on at least two networks, and 44 percent use three or more.
“With fierce competition for jobs, which now includes a majority of employed people on top of active job seekers, social media has become a critical tool for job hunting and career growth,” Jobvite President & CEO Dan Finnigan said in a statement. “One in six job seekers polled credited a social network for leading to their current/most recent employment. Maintaining your online presence and keeping employment top-of-mind at all times are vital to professional success. With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”
Why does Finnigan feel so strongly about social media and jobs? His business depends on it. It’s not coincidence that Jobvite today announced a search service to match work content from Facebook profiles against its database of job listings. Users can find and apply to jobs using their Facebook profile, LinkedIn account, or the old school way: a résumé.
Oyster gets $3M to become the Spotify of books By Ryan Kim 6 Comments inShare38 Email This
Oyster, a new startup that wants to be the Spotify of books, announced it has raised $3 million led by Founders Fund. The money will help Oyster build a library that allows members to access an unlimited number of books for a monthly fee.photo: oyster
While Amazon launched its own lending library on top of its Amazon Prime service, there’s still an opportunity for other competitors to create a Spotify or Netflix for books. That’s the hope of New York City-based Oyster, a new startup which announced today it has raised $3 million led by Peter Thiel’s Founders Fund.
The company is preparing a mobile app that will allow users to get unlimited access to a library of books for one monthly price. The app will combine discovery with access and reading, so users will be able to get recommendations and immediately begin reading. The app was designed from the ground up to optimize the reading experience on mobile devices.
The app will feature a growing catalog of books, from national best sellers to classics, both fiction and non-fiction. Oyster is looking at working directly with publishers, not with authors. The app is being tested right now with a small number of users.
In addition to Founders Fund, Oyster’s new funding comes from SV Angel, Chris Dixon, Founder Collective, Shari Redstone’s Advancit Capital, Sam Altman of Loopt.
The company was founded this past summer by Eric Stromberg, a former business development and product guy at Hunch; Andrew Brown, who worked at Google and Microsoft; and Willem Van Lancker, a former user experience designer for Google Maps. Stromberg told me the idea sprang from his fascination with the transformation of books and what they will ultimately look like in digital form. He said he wants to create a tool for helping people find and read a lot more books than they’re doing today.
“We want to create a product that fits into people’s lives and lets them find books and read all the books they wished they had read,” said Stromberg.
Stromberg said there’s no date for the launch of the app and no price yet. He said he wants to create a social environment that lets people recommend books to each other, similar to how Spotify users can share their tastes with others. And Oyster will also work in the background to learn from a user’s tastes and habits to suggest other books. Stromberg will be relying on his experience at Hunch, which provided personalization and recommendation services to companies.
For publishers, Stromberg said Oyster gives them another way to generate revenue and get their content in front of users. He said Amazon’s Kindle best seller list drives a lot of sales for publishers but it prevents other works from being discovered. Amazon’s lending library also plays in this market but it’s limited to Amazon Prime customers and only allows for one book to be borrowed a month.
There are still a lot of questions about Oyster and whether it can compete against Amazon and other competitors. A lot will come down to its book selection and how Oyster’s talks go with publishers. Stromberg said Oyster will try to focus on quality over quantity. With the success of access-related media providers like Spotify and Netflix, this might be a chance for publishers to test out a paid library model and also lessen their reliance on Amazon.
Pinterest-inspired beauty product recommendation service Preen.me was only launched last June, on a shoestring budget no less, but already the site has managed to build up a Facebook community of more than 175,000 ‘fans’.
Engagement levels on the site are quite high, too, leading our contributor from Israel, the lovely Shira Abel, to conclude that it “rocks social in a way no other Israeli company has” before.
Today, the Tel Aviv-based startup behind the site announced that it has secured $800,000 in seed funding from Horizons Ventures, which manages the private venture investments of Chinese billionaire business magnate Li Ka-shing, Genesis Partners, and prolific investors Oren Zeev (Orens Capital).
I asked Preen.me founder and CEO Tamar Yaniv, who spent the last decade working as an operations and marketing executive for some of the largest online gaming sites in the world (including PokerStars and bwin), how she ended up raising funding from Horizons Ventures. Just for your information: the firm was an early investors in a couple of companies you might have heard of, including Facebook, Spotify and Siri.
Yaniv tells me that she got connected to Frank Meehan of Horizons Ventures when the company participated in a program by Silicon Valley accelerator UpWest Labs, which supports Israeli startups in their early stages and helps bring them to the United States.
You can learn more about Preen.me in our earlier review, but the startup is hard at work assembling and supporting a social community of beauty enthusiasts. The underlying idea is to help women worldwide find and enjoy the beauty products that work for them by comparing profiles and offering personalized recommendations based on crowd-sourcing and social graph matchmaking techniques.
Yaniv says Preen.me wants to “take the guesswork out of buying beauty”. She claims that the US beauty market is already a $60 billion industry, in which women dispose of up to 75 percent of products they end up purchasing.
Obviously, acting as a gateway for community members to eventually buy beauty products on the site is the revenue model here, but Preen.me is currently not focused on building that part of the business yet. Engagement and users first, Yaniv proclaims.
The company was started by Yaniv about a year ago and is now going to use the seed funding to scale the business and set up a sales office in the United States.
She doesn’t rule eventually moving into other verticals or even beauty products for men at some point, but right now the startup is seemingly laser focused on building a passionate Facebook community of beauty fans first and foremost.
Finally, she taught me the word ‘preening’.
Image credit: China Photos / Getty Images
Why does personal branding with social media matter? Social Media tools have the tremendous power to put you in contact with thousands of people.
In order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together. It is important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build. These social media tools include: Facebook, LinkedIn, Twitter, Google+, Klout, and about.me...
Via Lauren Moss
Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading. Click on the infographic for more details on these ideas:
-Reimagining Old Content In New Ways
-Your Turn To Put On Your Thinking Cap
Take a read, but really take away the big lesson here: think how can you slice your own digital content up and turn it in to tasty morsels.
Via Lauren Moss
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.
But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.
n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."
Via Gregg Morris, Lauren Moss
Computers Infographics popular design blog, blog, blog design, facebook, twitter.
TechKing published before an infographic with the most popular web design blogs and their followings on both Twitter and Facebook. Now they decided to update that data visualization and see where those same blogs stand today...
Via Lauren Moss
No doubt that Facebook and Google+ are the two social media sites that are being compared day in, day out. But the truth is that these social media sites are two different beasts that cater to different types of people and if you’re the social media or marketing manager for a brand, you would immediately think that Facebook is the best way to go, since it has the most user base then ignore G+, of course depending on your brand and the type of engagement that you want to achieve, there are questions that you needs to answer first like; do you know which social media sites is best for your brand? target audience? where your brand will most likely have a high level of engagement..?
Via Lauren Moss
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest...
Via Lauren Moss
Tarte à la rhubarbe ... juste parce que j'adore ça ! English version available here! La rhubarbefait définitivement partie de mes « fruits » préférés. Je raffole de son goût acidulé ! C’est simple, aucun obstacle n’est insurmontable entre ma petite cuillère et la rhubarbe, sous quelle forme que ce soit. Imaginez donc l’effort surhumain dont j’ai fait preuve quand, au printemps dernier, j’ai congelé « un peu » de rhubarbe du jardin gentiment offerte par mon ami Duncan ?! J’aurai tenu 4 mois quand même … pas mal non ?! Je prépare habituellement une pâte sablée pour mes tartes sucrées. Mais pour une fois, I don’t know why, j’ai voulu tester avec la pâte brisée. Je pense qu’inconsciemment, je voulais réduire un peu la touche sucrée pour mieux apprécier encore l’acidité de cette merveilleuse plante. Du coup, je suis allée faire un tour chez Isa pour lui piquer sa recette de pâte brisée, déjà testée et approuvée :) Merci Isa !! Et comme rhubarbe-vanille, ça va super bien ensemble, j’ai craqué pour une crème anglaise en plus (ah bah oui, tant qu’on y est :p). Allez zou, par ici la recette : 500g de rhubarbe lavée, pelée, découpée en tronçons et congelée (soit 320g de rhubarbe décongelée et dégorgée) 2 petites pommes 120g de sucre (60g +60g) 2 œufs 150g de crème sûre (à l’origine je voulais utiliser de la crème fraiche mais jme suis trompée :D) Pour la pâte 200g de farine 150g de beurre mou 1 œuf Pour l’onctueuse crème anglaise Je vous renvoie ici ! On commence par la pâte brisée : Dans un saladier, malaxer ensemble le beurre mou et la farine de façon à obtenir une sorte de crumble grossier. Ajouter l’œuf et l’incorporer à la cuillère en bois. Finir d’amalgamer le tout à la main. Former ensuite une boule aplatie, à garder 2-3h au frigo, filmée. La sortir 15 minutes à température ambiante avant de l’utiliser. Après avoir réalisé la pâte (ou avant ^^), bien faire dégorger la rhubarbe dans une passoire. Quand la pâte et la rhubarbe sont prêtes, on peut passer à la réalisation de la tarte ! *Préchauffage du four à 200°C ! – ting* Etaler au rouleau la pâte brisée, la déposer dans votre moule à tarte et la piquer. Enfourner pour 10 premières minutes. Laver, éplucher et découper les pommes en petits morceaux. Bien essorer la rhubarbeentre deux feuilles de papier absorbant. Déposer les fruits sur le fond de tarte précuit et saupoudrer dessus 60g de sucre. Enfourner pour 20 minutessupplémentaires. Préparer l’appareil avec : les 2 œufs, la crème sûre et les 60g de sucre restants ; tout ça battu vigoureusement. Verser l’appareil sur la tarte-fruits précuite. Enfourner pour environ 40 minutes supplémentaires. Et oui, c’est long, mais qu’est ce que c’est bon ! Surveillez tout de même la cuisson au bout de 20-30 minutes car je pense que mon four a été faignant sur ce coup :o CUISSON
Compter donc en tout 1h10 à 200°C (mais ça sera surement bien plus rapide chez vous !). CONSEILS Commencer à faire décongeler/dégorger la rhubarbe la veille, au frigo, dans une passoire déposée sur une assiette. Pour la pâte brisée, j’ai utilisé environ les 2/3 voire les 3/4. Le reste a fini en fond de tarte salée :) L’info nutritionnelle du jour ! … Quelques infos sur la rhubarbe ! Son apparence la trahit, la rhubarbe est riche en fibres ! Ce sont essentiellement des fibres insolubles (lignine, cellulose...) qu’on y retrouve, celles qui aident à réguler le transit intestinal (comme dans les dattes). La rhubarbe congelée et cuite, comme dans notre cas donc !, est une excellente source de vitamine K (vitamine qui participe à la coagulation du sang et à la formation des os). Notons qu’utilisée dans ces conditions, elle est également une bonne source de calcium. Alors, amis végétaliens, foncez sur la rhubarbe ! Je vous prête ma petite cuillère invincible même si vous voulez ! DEGUSTATION Allez, maintenant, on mange nos fibres, vitamine K et calcium :D Bien froide reste le meilleur moyen d’apprécier les saveurs de la rhubarbe d’après moi (mais ne me faites pas confiance, je suis intraitable sur la température « glaciale » que doivent arborer mes desserts !). Et comme j’ai un petite faible pour le contraste chaud-froid tout le même, je vous autorise à tester la tarte légèrement tiède avec la crème anglaise bien froide :) Régalez-vous bien :)
8 Tools to Create an Irresistible Ebook July 19, 2012 by Alexis Grant 14 LikeTweet+1SharePin ItShare
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Alexis Grant is a writer, entrepreneur and author of How to Create a Freakin’ Fabulous Social Media Strategy.
Writing and selling informational ebooks can be a great way to boost your brand, provide value to your community, and even make some money.
But like any entrepreneurial experiment, creating ebooks requires trial and error to figure out a process that works best for you. These eight tools will make the experience of creating your first ebook painless and even fun.1. Scrivener
Scrivener is a game changer for organizing a first draft of any writing project. It’s particularly helpful if you tend to write in pieces, adding paragraphs and chapters whenever you come up with them.
Just watch one of Scrivener’s tutorial videos, and you’ll be able to import your Word documents, separate them into files, and rearrange them any way you like. This not only makes it easy to organize all of your ideas, it also makes a big project seem manageable. Rather than working on a long, overwhelming document, you can work on one chunk at a time. While Scrivener was originally created for Macs, a PC version is now available, too.2. Evernote
Evernote has about a million uses, and now here’s another one: It can help you stay on top of your ebook project.
Some people like to use Evernote at the idea stage, when they are brainstorming concepts and advice to include in their ebooks. It’s easy to add a blip of an idea whenever it hits you, and compiling them all in Evernote keeps me from covering my entire desk with yellow sticky notes.
You can do the same for promotion, adding ideas to Evernote for how you’ll promote your ebook when it goes live. When the time comes, you’ll be glad you have that folder of brilliant ideas waiting for you.3. 99Designs
This design marketplace — and others like CrowdSpring — is a great way to find an affordable, quality cover for your ebook. Simply create a contest and designers will help you come up with a professional-looking cover, even if you don’t know exactly what you want it to look like.
Why not simply hire one designer, you ask? That works, too. But crowdsourcing means you get the benefit of putting many heads together. It’s also helpful if you don’t yet have a relationship with a reasonably priced designer.
Whether you go with a crowdsourcing platform or a reliable designer, outsourcing the creation of your cover will allow you to present your work in a professional way while allowing you to focus on what you’re good at: writing.4. E-Junkie
This ecommerce system makes it easy to sell your ebook on your own website. And when you do that rather than selling on, say, Amazon, you keep all the profits.
Don’t be fooled by the outdated design of the site. Not only is E-Junkie one of the only options for this type of ecommerce, it also works super well. The site also offers affiliate options, so you can encourage others to spread the word about your products and earn commission, which goes a long way toward growing your business. It allows you to easily track who’s buying, whether they came through an affiliate link or some other way.5. 750words
Got an idea but aren’t disciplined enough to execute it? You’re not the only one! Writing an ebook that’s thousands of words long can be more difficult than it seems. 750words will help you hold yourself accountable, so you write a little each day. Over time, those baby steps will add up to a product you’re proud of and can sell.6. Ebooks about Creating Ebooks
As the ebook revolution picks up speed, an increasing number of resources about how to write and sell your own ebook have popped up on the web. Take advantage of them! Here are some examples that will get the gears turning:How to Launch the **** Out of Your Ebook by Dave Navarro The eBook Evolution Launch Guide by Kelly Kingman The Blogger’s Guide to Irresistible Ebooks by Ali Luke 7. MailChimp
Once you’ve launched your ebook and people start buying it, rig your newsletter system so it pulls buyer email addresses from E-Junkie.
MailChimp can help you do that, but you could also try Aweber or Constant Contact. The reason we suggest MailChimp is because it’s free for up to 2,000 subscribers. Set it up so it automatically adds ebook buyers to your newsletter list.
You should also use this email list to send buyers helpful posts and links that relate to the product they purchased, and to let them know when you release your next ebook.8. ClicktoTweet
So many different social media applications can help you promote your ebook, but ClicktoTweet is a favorite. It lets you create a tweet, preferably one that includes your @handle and a link to your ebook, and then create a link that readers can click to share that tweet. Brilliant, right?
Look for opportunities to add ClicktoTweet links to blog posts, newsletters, even within your ebooks.
What other digital tools might be helpful for creating ebooks?
Quizz spécial Méditation, en partenariat avec l'INREES
A l'occasion de la parution inédite du livre Pratique de la méditation de Fabrice Midal au Livre de Poche, nous vous proposons de participer à un quizz spécial, élaboré en partenariat avec le site de l'INREES, pour gagner 20 exemplaires de ce coffret livre + CD exceptionnel jusqu'au 23 octobre minuit !
Docteur en philosphie, Fabrice Midal enseigne la méditation depuis plus de quinze ans ; il est le fondateur de l'Ecole occidentale de la méditation. Il nous propose d'apprendre à poser un regard neuf, plus lucide et serein, sur notre vie et sur le monde.
Et pour les intéressés, une séance de méditation gratuite avec Fabrice Midal aura lieu à Paris le vendredi 19 octobre 2012 de 9h à 10h dans les locaux du Livre de Poche, 75006 Paris, et sera suivie d'un petit déjeuner. Soyez les premiers à vous inscrire en écrivant à firstname.lastname@example.org. Attention, places limitées !
Trackable suitcase automatically follows its owner
The hop! suitcase from Ideactionary is Bluetooth-enabled and can follow its owner around as well as being traceable when lost.10th October 2012 in Tourism & Travel.
Holidays are supposed to be relaxing, but with all of the organization involved they can quickly become more hassle than they’re worth. We’ve already seen Ogomo save stressed travelers from worrying about the little things by delivering travel-size toiletries to the hotel, and now the Bluetooth-enabled hop! robotic suitcase from Ideactionary could make lost luggage a thing of the past.
The work of designer Rodrigo Garcia Gonzalez, the suitcase contains a caterpillar system at its base which enables it to drives itself forwards as well as turn. Three Bluetooth receivers can connect to the owner’s smartphone, allowing it to triangulate the signal and determine where the user is in relation to the suitcase. When the phone moves, the suitcase follows and if the handset goes out of range, it is automatically locked and a vibrating alert lets the owner know. The hop! Could be particularly useful for bellhops at hospitality venues or those who struggle to maneuver heavy objects, although its convenience could appeal to a potentially large traveler base. The video below shows how the suitcase works:
The current version is a prototype and, as reports point out, flaws do exist which would need ironing out before bringing the product to market. While we wait, are there any other ways in which new technologies could make traveling less painful?
Website: www.ideactionary.eu Contact: email@example.com
Changes for retailers as ebook revolution goes global By Laura Hazard Owen No Comments inShare16 Email This
As North American ebook retailers Barnes & Noble and Kobo expand their presence abroad, they are seeing their businesses change. Representatives from both companies spoke about some lessons learned on Monday at the Frankfurt Book Fair.photo: Shutterstock
As international publishers and booksellers gather at the Frankfurt Book Fair this week, one big question is this: What will transition to digital reading look like outside the United States?
At the Publishers Launch conference here on Monday, retailers discussed what they are seeing so far…Windows to new markets
Barnes & Noble is quickly expanding its library of global digital content. The company is being “very aggressive” about expanding its offerings and “shaking that content from the trees internationally”, VP of digital content Theresa Horner said.
And she said Barnes & Noble’s partnership with Microsoft, which spins off B&N’s Nook and college businesses into a separate company called Nook Media, gets ebooks to more international readers. “The Windows 8 partnership allows us to be in markets where we can’t get our own device there,” Horner said. “It removes hurdles to us setting up storefronts.”Partnership choices
Michael Tamblyn, Kobo’s EVP of content sales and merchandising, described lessons learned as the company expands into more foreign countries…
Partnering with local bookstore chains has been key, he said, and is central to Kobo’s international strategy: “The infrastructure of selling ebooks is a global endeavor, but bookselling is fundamentally a local experience.” So far, Kobo has partnered with UK bookstore chain WH Smith, France’s FNAC, Canada’s Indigo, Australia’s Collins and New Zealand’s Whitcoulls. ”It turns out that even though they are bricks-and-mortar retailers, they can do some of the most important parts of e-bookselling very well.”
Kobo had planned to expand to 12 new countries in 2012. It’s likely to reach that goal — Tamblyn said the company will announce new partnerships at the Frankfurt Book Fair this week. But, in some instances, that expansion was slower than the company had predicted. ”Book retailers take the ebook partnership shockingly seriously,” Tamblyn said. “It’s the most important decision a bricks-and-mortar bookseller will make in the next five to 10 years.”
Tamblyn didn’t explicitly mention British bookstore chain Waterstones’ partnership with Amazon, which many in the industry have found baffling. But local retailers have to ask themselves, “‘Who am I willing to trust my customers to?’” Tamblyn said. “It’s a momentous decision.”Matter of fact
As Kobo chose the countries it wanted to expand to, it looked at several factors, Tamblyn said: literacy, disposable income, reading market size, internet availability, WiFi availability, availability of digital content, and local partners.
While North American and many European countries fit those requirements, after that, markets become more fragmented and smaller. “The fiction-driven ebook market we’ve become very used to through North America and Europe is not going to remain the prominent theme for selling outside of those markets,” Tamblyn said. Rather, as digital reading expands to countries like Brazil, Russia, India and China, expect to see “more educational-instructional content” and a greater role for independent players.
Photo courtesy of Shutterstock user Borys Shevchuk
Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”?
Brands of all sizes are now leveraging online communities to generate business exposure, increase website traffic and even improve search rankings, but what about sales?
43 percent of marketers surveyed noted an improvement in sales courtesy of their social media campaigns, and experience does improve results – 72 percent of marketers who have worked in social media for three or more years said that they had seen a direct boost in turnover.
Moreover, 91 percent of experienced marketers said that social media had improved website traffic, and 79 percent said that it had helped to generate more quality leads.
This infographic from Pagemodo takes a closer look at how marketers are using social media successfully...
Via Lauren Moss
Influence is the single most effective and most enduring marketing asset, and with 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.
Via Lauren Moss
According to ComScore, Pinterest went from 11.7 million unique visitors in January to 17.8 in February and 18.7 in March.
Pinterest is now the #3 most popular social network in the US over LinkedIn and that is also pretty impressive. As a traffic generator, Pinterest is the new StumbleUpon...
Via Lauren Moss
A step-by-step infographic guide to creating a facebook page for your brand or business in a simple visual format. Learn how to start, catagorize and create your brand's identity on Facebook, with informative graphics on timeline and profile photos, applications available for your business' use, and tips and facts on how to effectively use Facebook's features to enhance your page...
Click on the link for the complete infographic.
Via Lauren Moss
Power users of popular social media sites like Facebook will one day inherit the internet beacause of their ability to influence traffic to certain sites...
In a recent study, Pew Research partnered with Facebook and discovered a major phenomenon: the typical user receives more comments, messages, and “likes” than they give out. Why is this? Turns out, everyone has a few zealous Facebook friends who are extra engaged in one or more activities on the social network. These friends are called “power users” and are essentially invisible drivers of most of the site’s activity. What do they do, and why should businesses take notice?
Via Lauren Moss