Understanding the experience that customers value tops the list of most strategic agendas these days. The power of the buyer being in control can no longer be ignored. Sales feel it as their cycles grow longer and become less predictable.
This post is part of Creating a Customer-Centered Organization. To understand what your customers really think about your company, here's one simple exercise: ask them to rate you on a scale of 0 to 10.
Every now and then, we come across a situation where a company's customers appear to love it, but where that love doesn't translate into accelerated revenue growth. This can frustrate and confuse executives at these companies because their high Net Promoter Scores suggest that they’re doing everything right. Their income statements indicate otherwise. Lasting economic impact results when loyal customers act on their positive feelings by staying longer, buying more products and services, and spreading the word about how the company improves their lives. It is possible to earn a high degree of goodwill from customers, yet fail to take full advantage of it. The loyalty leader must create conditions that make it easy for loyal customers to act on their love of the company by offering them … Continue reading →
In order to gain a complete understanding of the customer journey, companies need to go beyond survey responses and collect and mine other customer touchpoints such as voice, e-mail, web, chat and social media...
/PRNewswire/ -- Amdocs, the leading provider of customer experience systems and services, today announced the findings of a second global consumer survey of smartphone owners that explores the link between Net Promoter® Score (NPS) and service...
Mural , the provider of industry-leading customer on-boarding platforms and services, announces its post-activation Net Promoter Score ® (NPS) of 78, establishing Mural in the World Class Service ranking according to Frederick Reichheld, widely...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.