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Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains

Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains | Neoruscience | Scoop.it

Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.


Via Neil Ferree, malek
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Neil Ferree's curator insight, January 17, 2015 3:13 PM

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Shirley Pittenger's curator insight, January 24, 2015 9:16 AM
Neil Ferree's insight:

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Nicolas AUGUSTIN's curator insight, March 4, 2015 11:32 AM

15 usefull tools using neuromarketing tactics to make your website more efficient !

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The Neuroscience of Conversion Optimization

The Neuroscience of Conversion Optimization | Neoruscience | Scoop.it

The Neuroscience of Conversion Optimization http://t.co/kxa1ntkL1z


Via Fred Zimny
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Optimizing the digital and social customer experience

Optimizing the digital and social customer experience | Neoruscience | Scoop.it
An in-depth overview of why and how to improve the digital and social customer experience across and beyond touchpoints.

Via Fred Zimny
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Megaphone model – An approach to influence an entire market

Megaphone model – An approach to influence an entire market | Neoruscience | Scoop.it

I’ve been involved in some cases that had to do about introducing something new to the market place that required changes to legislation, public opinion and awareness.


Via Fred Zimny
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The Biology of Risk

The Biology of Risk | Neoruscience | Scoop.it

If we understand how a person’s body influences risk taking, we can learn how to better manage risk takers. We can also recognize that mistakes governments have made have contributed to excessive risk taking.


Via Bonnie Hohhof
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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | Neoruscience | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 5, 2014 8:40 AM

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

Maryse Rebillot's curator insight, June 6, 2014 3:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 2014 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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Infographics Science: The Surprising Way The Brain Processes Visuals

Infographics Science: The Surprising Way The Brain Processes Visuals | Neoruscience | Scoop.it
Based on how the brain deciphers complex visual information, designers can understand the scientific basis behind best the practices for infographics.

Via malek
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malek's curator insight, May 23, 2014 10:43 AM

It's a new battle for the central vision. Well-defined, cohesive graphical elements can offset the effect of periphery to great extent. 

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The Brain: A User's Guide to Emotions - NeuroRelay

The Brain: A User's Guide to Emotions - NeuroRelay | Neoruscience | Scoop.it
Everyone has experienced emotions such as happiness, sadness, fear, anger, pride, embarrassment and envy. But do we know how we construct our emotional experiences?

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Can Neuroscience Reveal The Formula For Good Design? - PSFK

Can Neuroscience Reveal The Formula For Good Design? - PSFK | Neoruscience | Scoop.it

Merel Bekking experiments can tell you what shape, color and material will make your projects more popular.


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Jeopardy's Controversial New Champion Is Using Game Theory To Win Big

Jeopardy's Controversial New Champion Is Using Game Theory To Win Big | Neoruscience | Scoop.it
Arthur Chu has won thousands of dollars on Jeopardy by using game theory.
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Understanding the Human Machine

Understanding the Human Machine | Neoruscience | Scoop.it

The concepts of “self-tracking” and “the quantified self” have recently begun to emerge in discussions of how best to optimize one’s life. These concepts refer to the practice of gathering data about oneself on a regular basis and then recording and analyzing the data to produce statistics and other data (such as images) relating to one’s bodily functions and everyday habits. Some self-trackers collect data on only one or two dimensions of their lives, and only for a short time. Others may do so for hundreds of phenomena and for long periods.


Via nrip, Lionel Reichardt / le Pharmageek, JP DOUMENG
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One Key To Achieving Goals? Ditch Deadlines, And Make Your Mental Map

One Key To Achieving Goals? Ditch Deadlines, And Make Your Mental Map | Neoruscience | Scoop.it
A deadline exists somewhere in the future but a schedule is for now.
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DNews: Evolution Punishes the Selfish : DNews

DNews: Evolution Punishes the Selfish : DNews | Neoruscience | Scoop.it
You'd think being selfish would help a species survive, but you'd be wrong! Turns out not only is it important to be generous, but our species' survival depends on it! Laci explains why.
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malek's comment, July 10, 2014 6:41 PM
altriusm from another view http://youtu.be/Bmr6vC7gDxI
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This Is Your Brain on Good Storytelling

This Is Your Brain on Good Storytelling | Neoruscience | Scoop.it
You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.

Via José Carlos, massimo facchinetti, Os Ishmael, malek
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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Neoruscience | Scoop.it
Are you planning a social media campaign? Discover the social psychology concepts used by ALS to achieve overwhelming success and how you can use them.

Via Stefano Principato
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How People Buy: The Evolution of Consumer Purchasing [Infographic]

How People Buy: The Evolution of Consumer Purchasing [Infographic] | Neoruscience | Scoop.it
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
It's the great American pastime.
No, I'm not talking about baseball. Or stuffing your face with apple pie.

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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | Neoruscience | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

Via Brian Yanish - MarketingHits.com, malek
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malek's curator insight, July 10, 2014 8:41 AM

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

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Why We Do the Things We Do: Understanding the Science Behind Consumer behavior

Why We Do the Things We Do: Understanding the Science Behind Consumer behavior | Neoruscience | Scoop.it

It turns out consumers don’t know why they buy the things they buy. At least, they are really bad at explaining why. But neuroscience is giving marketers better insight into consumer behavior, and you might be surprised at the findings.


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The Many Facets of UX Design

The Many Facets of UX Design | Neoruscience | Scoop.it

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Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers

Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers | Neoruscience | Scoop.it
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.

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20 Best and Useful Mind Mapping Tools | Web Design Blog, Web Designer Resources

20 Best and Useful Mind Mapping Tools | Web Design Blog, Web Designer Resources | Neoruscience | Scoop.it
Mind maps are pictorial representations of connected ideas and information which can be used by individuals pursuing different kinds of vocation like by

Via Paul Aneja - eTrends
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Paul Aneja - eTrends's curator insight, February 5, 2014 11:00 PM

Visual representations are easier to understand and interpret in comparison to the written information. Mind maps can be easily analyzed by specialists working in different sectors of a business house to develop a good and effective business plan. It also helps to keep people working in different sectors of the business updated and informed, especially for enterprises that have branches throughout the world.


Here are few of the mind mapping tools to explore. 

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Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives | Neoruscience | Scoop.it
How to fine-tune the internal monologue that scores every aspect of our lives, from leadership to love.

"If you imagine less, less will b

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Math hurts your brain (And when it hurts, you buy) - Neurorelay

Math hurts your brain (And when it hurts, you buy) - Neurorelay | Neoruscience | Scoop.it
Math can be difficult, and a recent research (published on October 31 in PLOS ONE) states that math can literally hurt your brain, as for those with with high levels of “mathematics-anxiety”, it is associated with tension and fear.
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Supermarkets Switch to Personalized Pricing

Supermarkets Switch to Personalized Pricing | Neoruscience | Scoop.it
As more supermarkets experiment with "personalized pricing," the more likely it becomes that you and the shopper standing next to you will pay two different amounts for the same quart of milk--same store; same milk; different prices.
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The real thing behind the internet of things

The real thing behind the internet of things | Neoruscience | Scoop.it
We need to think beyond technology to get value the real value from the internet of things says Alicia Asin, the CEO and co-founder of Spanish sensor company Libelium.

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