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Nemetics, based on the science of complexity, is a process to understand, model and resolve 'wicked problems' by leveraging authentic constraints in various fields like engineering, social and economic movements & transformations, architecture, design of arrival cities and entrepreneurship to name a few. In order to do so Nemetics has developed a neutral language that can be fluently applied across various disciplines and subjects. The primary tool that it uses is designed on vibration and waves, vibrating strings, tubes and fields characterized by frequencies and amplitudes, which are then expressed and modeled in probabilistic terms to resolve 'wicked issues and problems' through co-created re-design.
Curated by Dibyendu De
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Rescooped by Dibyendu De from Change Management Resources!

3 Ingredients to Becoming World Class: Will the next Toyota be Chinese, or Indian?

3 Ingredients to Becoming World Class:  Will the next Toyota be Chinese, or Indian? | Nemetics |

"China’s Lenovo is now the second-largest PC maker in the world and hopes to grab the top spot from Hewlett-Packard soon."


Read on for goood competitive change  insights here on how 2nd and 3rd tier companies in China and India are now vying for global branding recognition, and why they've got a good shot at making it happen.  





Non-branded companies earn margins of 3-8% and are at risk of being undercut by cheaper rivals. Branded firms enjoy fatter margins of 15% or more.




Chinese and Indian companies are no longer content to do the grunt work for Western firms, for two simple reasons:


non-branded companies typically earn gross margins of 3-8% and are constantly at risk of being undercut by cheaper rivals.      Branded firms enjoy fatter margins (15% or more) and more loyal customers.


Yet becoming a global brand is exceedingly hard. ...GfK, a consumer-research company, found that only one-third of Americans were willing even to consider buying an Indian or Chinese car.


...How can others make the leap? “The New Emerging-Market Multinationals”, a book by Amitava Chattopadhyay, of INSEAD, and Rajeev Batra, of the University of Michigan’s Ross School of Business, offers some clues.


____________________________________ firms need new products and processes that generate buzz.


The article illustrates three basics:


First, they must exploit their two basic advantages—economies of scale and local knowledge—to expand into new markets,      Some firms use their understanding of local markets to expand globally,    Others move swiftly to exploit opportunities.


The research in the book offers three more ingredients to these basics:


1.  The first is focus: they should define a market segment in which they have a chance of becoming world-class.

    Natura Cosméticos, a Brazilian cosmetics-maker, zeroed in on the market for “natural” cosmetics with ingredients extracted from the rainforest.      Lenovo focused on computers for corporate clients before expanding into the consumer market.     

2.  The second is innovation: global firms need new products and processes that generate buzz. 

HTC produces 15-20 new mobile-phone handsets a year.     Natura releases a new product every three working days.      3.  The third ingredient is old-fashioned brand-building: Questions to decide:          Use the company’s name (as Toyota does) or another name (as Procter & Gamble does - Gillette razors to Pampers diapers)?       How to market effectively in multiple countries without budget-busting? Lenovo has hired an expensive American marketing firm, but saves money by doing most of its advertising work in Bangalore.



Read the full article here.


NOTE: Do you need perspective on change planning, facilitating, organizing, implementing or sustaining especially when dealing with demanding deadlines and short staffing?


You can contact Deb Nystrom here to find out more, without obligation.

Via Deb Nystrom, REVELN
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Rescooped by Dibyendu De from Just Story It! Biz Storytelling!

Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ...

Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ... | Nemetics |

“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama, US President


“Once people make your story their story, you have tapped into ‘faith’.” - Seth Godin, US entrepreneur, author, public speaker 


This article is a little long, but it is a gem. It's focus is to highlight the various ways storytelling in marketing/branding has become more complex. And the author Dominic Payling gives us some ways to think about this complexity that helps us untangle storytelling in this area.


Truly, storytelling is creating fundamental change in the marketing and branding field. Payling lays this out, and offers us information about new patterns of attention that have emerged with the use of technology and the internet.


Payling doesn't offer any specific solutions, but clearer thinking about the evolution of working with stories in marketing/branding and some of the unique characteristcs that are emerging is always welcome.


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Victoria Morgia Jamolod-Umbo's comment, September 20, 2012 10:10 AM
This is an article which serves as an inspiration to everyone in terms marketing, branding and the use of the internet. It is promoting the power of technology to our everyday lives.
Karen Dietz's comment, September 20, 2012 12:36 PM
Thank you Victoria! Glad you got so much out of it :)