Negocios&Marketin...
Follow
Find
2.5K views | +0 today
Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
Your new post is loading...
Your new post is loading...
Rescooped by Mariale Peñalosa Arguijo from Social Media Content Curation
Scoop.it!

The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Negocios&MarketingDigital | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
more...
Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

¿Tiene el community manager los días contados? (manual) #socialmedia

¿Tiene el community manager los días contados? (manual) #socialmedia | Negocios&MarketingDigital | Scoop.it
Hola: Una manual sobre si ¿Tiene el community manager los días contados? Un saludo
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Why Real Is The New Black

Why Real Is The New Black | Negocios&MarketingDigital | Scoop.it
I grew up believing in this societal myth that you have to be fearless. That in order to make it in life, you have to develop thick skin. Be afraid of nothing. If anything goes wrong, just throw some dirt on it.
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Apple's '12 Days of Gifts' App Offers New Freebies Every Day

Apple's '12 Days of Gifts' App Offers New Freebies Every Day | Negocios&MarketingDigital | Scoop.it
Apple has launched its annual 12 Days of Gifts app, offering a new free song, app, book or movie every day from Dec. 26 to Jan.
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Immersive Storytelling: Managing the Transmedia Environment From the Back End

Immersive Storytelling: Managing the Transmedia Environment From the Back End | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
The Digital Rocking Chair's curator insight, December 9, 2013 10:27 PM


Frank Huerta:  "There’s a new storyteller in town. Transmedia storytelling, or multiplatform storytelling, is the technique of telling multiple stories across multiple platforms and formats using current digital technologies" ...

Jacqueline Taylor-Adams's curator insight, December 10, 2013 10:30 AM

Thank you to The Digital Rocking Chair for scooping a much needed conversation, managing the transmedia environment from the back end! I also like how Frank Huerta explains transmedia the core concern of the IT team in this Data Center Journal article.

 

"Transmedia should not be confused with multimedia, which is the telling of a single story in multiple mediums; rather it is the telling of multiple stories over multiple mediums that fit together to tell one pervasive story."

 

"The challenges are clear: employees will need to access up-to-date creative data from anywhere in the world, and a subscription database will be required to allow consumers to access all media quickly and easily while satisfying the needs of the marketing executives on the back end."

 

Now go forth and immerse yourself in the ever prevelant transmedia storytelling http://smarturl.it/MngTransMediaEnviro

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Apple entra en el mundo de las redes sociales

Apple ha adquirido Topsy, empresa centrada en la búsqueda dentro de las redes sociales y e...
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere

TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, December 5, 2013 12:31 AM


Alison Willmore:  '"Mob City," TNT's miniseries from writer-director-executive producer Frank Darabont set in 1940s Los Angeles, premieres this Wednesday, and the network's trying out an unusual experiment to promote the three-week series -- an "adaptweetion" (their word!) in which the script for the first episode will be adapted for and published through Twitter."

Vivalist's curator insight, December 5, 2013 10:59 AM

an "adaptweetion"... ah ah ah. I have no idea what good it can do and see that mostly as a PR stunt so guys like me reshare it ;)

BUT who knows...

Rescooped by Mariale Peñalosa Arguijo from Effective Inbound marketing practices
Scoop.it!

2014 SEO Playbook: Google Hummingbird, Content & Authority

2014 SEO Playbook: Google Hummingbird, Content & Authority | Negocios&MarketingDigital | Scoop.it
It’s November, which means it’s time for my annual SEO Playbook for the coming year.

Via Josepf J Haslam, Joseph Ruiz
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from An Eye on New Media
Scoop.it!

Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Negocios&MarketingDigital | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss, Miloš Bajčetić, Ken Morrison
more...
Dillon Thomas's curator insight, February 1, 2014 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

Linda Buckmaster's curator insight, July 27, 11:01 PM

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge.  We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.

Rescooped by Mariale Peñalosa Arguijo from Content Curation World
Scoop.it!

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Negocios&MarketingDigital | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
Nevermore Sithole's curator insight, March 10, 2014 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Crear un blog de empresa: el marketing de contenidos - Europa Press

Crear un blog de empresa: el marketing de contenidos - Europa Press | Negocios&MarketingDigital | Scoop.it
Europa Press Crear un blog de empresa: el marketing de contenidos Europa Press Crear un blog es una de las estrategias más potentes al alcance de las empresas a la hora de apostar por el marketing de contenidos, una técnica de marketing que...
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Los consumidores prefieren marcas con beneficio social

Los consumidores prefieren marcas con beneficio social | Negocios&MarketingDigital | Scoop.it
Puro Marketing - El 91% de los consumidores dice que cambiaría de marca si otra con precio parecido y de la misma calidad apoyara una causa de impacto social. Según el estudio Echo Global 2013....
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Netflix is studying the way its users watch TV–and, yes, they're bingeing.

Netflix is studying the way its users watch TV–and, yes, they're bingeing. | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
The Digital Rocking Chair's curator insight, December 15, 2013 6:54 AM


John Jurgensen:  "The streaming video company is releasing data showing that half the users it studied watch an entire season—up to 22 episodes—in one week" ...

Sara Hilliger's curator insight, December 15, 2013 8:33 PM

The way we watch TV is changing - we no longer gather in groups to watch our favorite shows, we watch by ourselves, and we do it in large chunks.  TV has gone from being a bonding activity to a solitary indulgence, and the negative conotation that used to come withn that is going away.

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

11 Tendencias Tecnosociales para 2014

11 Tendencias Tecnosociales para 2014 | Negocios&MarketingDigital | Scoop.it
Estoy a punto de salir hacia Vitoria, hacia la ceremonia de entrega de la 11ª edición de los premios Internet & Euskadi Buber Sariak promovidos por la Asociación Internet & Euskadi. Mi ponencia marco será a las 18:30h.
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Cómo elegir el mejor medio publicitario para mi PYME

Cómo elegir el mejor medio publicitario para mi PYME | Negocios&MarketingDigital | Scoop.it
Puro Marketing - El medio publicitario en el que canalices tus mensajes debe ser una decisión estratégica más allá de su precio, el gusto propio o la tradición de hacer siempre lo mismo....
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Internet Marketing Strategy 2.0
Scoop.it!

Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
more...
Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Mariale Peñalosa Arguijo from Presentation Tools
Scoop.it!

The Easiest Way To Create a Presentation: Slidebean

Slidebean is a new cloud-based platform that lets you create amazing presentations in seconds. No cutting or pasting, no font changing. Just worry about the content.…

Via Robin Good
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
Robin Good's curator insight, December 6, 2013 9:44 AM


Slidebean is a new presentation web app which simplifies to the max the difficulty required to create a visual presentation.


Creating content is as simple as typing. The design part is kept completely separate, and you don't have to worry about it as you input your text content.


When you decide to go to format your presentation you are offered a set of pre-designed options, just like you get image filters on Instagram. You test and try the ones that are most appropriate for your presentation and you are set to go.


Slidebean presentations can contain text, lists, images and video clips and can be viewed on any device or operating system.


Finalized presentations can be published online, shared, embedded or downloaded as HTML5 presentations in a .zip file.


Free plan available. (up to 5 presentations with up to 10 slides)


Pricing: https://slidebean.com/plans 


Try it out now: https://slidebean.com/ 


(Thanks to Baiba Svenca for discovering it)

Ali Anani's curator insight, December 7, 2013 7:57 AM

A design-free fprm of publishing presentations

Ros Peters's curator insight, March 24, 2014 3:24 AM

A change from Powerpoints!

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Foursquare 7.0 Brings Scanable Design And Expands Proactive Recommendations To All Users

Foursquare 7.0 Brings Scanable Design And Expands Proactive Recommendations To All Users | Negocios&MarketingDigital | Scoop.it
Way back in the ancient prehistory of 2009, Foursquare made its first foray into push notifications, at a time when using push at all was still rare.
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

5 Social Customer Service Predictions for 2014 | Our Social Times - Social Media Agency, Social Media Training

5 Social Customer Service Predictions for 2014 | Our Social Times - Social Media Agency, Social Media Training | Negocios&MarketingDigital | Scoop.it
How has social customer service progressed in 2013 and what's next for 2014? I've asked social media and customer service experts to share their predictions.
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Customer Experience Marketing
Scoop.it!

How to monitor social media in 10 minutes a day

How to monitor social media in 10 minutes a day (Interesting! How to monitor #socialmedia in 10 minutes a day http://t.co/zFJwbJ6oyp)

Via Joseph Ruiz
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Facebook Tweaks News Feed for More 'High Quality' Content

Facebook Tweaks News Feed for More 'High Quality' Content | Negocios&MarketingDigital | Scoop.it
Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more "high quality content" like news articles.
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Google Analytics Summit 2013 - Keynote Presentation

Watch and hear about the future of marketing analytics from Google leadership at the Google Analytics Summit 2013: Paul Muret, Vice President of Google Analy...
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Guia completa sobre estrategia de contenidos en redes sociales

Guia completa sobre estrategia de contenidos en redes sociales | Negocios&MarketingDigital | Scoop.it
Además, la creciente e imparable consolidación del “consumidor profesional” como elemento principal en el proceso de decisión de adquisición de un producto o servicio ha obligado también a generar canales controlados de comunicación online que...
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Los consumidores móviles demandan una experiencia de compra más visual

Los consumidores móviles demandan una experiencia de compra más visual | Negocios&MarketingDigital | Scoop.it
Puro Marketing - Las nuevas tecnologías han traído consigo nuevas pautas de comportamiento entre los consumidores. La nueva era digital implica nuevas necesidades de información y comunicación. La estrategia de ventas de un producto...
more...
No comment yet.