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Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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The Web We Want

The Web We Want | Negocios&MarketingDigital | Scoop.it
Join millions of Firefox users around the world who are shaping the future of the Web.
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3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles

3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles | Negocios&MarketingDigital | Scoop.it

Via Joseph Ruiz
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▶ Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) - YouTube

▶ Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) - YouTube | Negocios&MarketingDigital | Scoop.it
Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you...
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2014 Webby Awards: And the Winners Are...

2014 Webby Awards: And the Winners Are... | Negocios&MarketingDigital | Scoop.it
A look at the 2014 Webby Award winners.
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Bento: Learn how to code

Bento: Learn how to code | Negocios&MarketingDigital | Scoop.it
Everything you need to know about web development. Neatly packaged. Learn HTML, CSS, Javascript, Python, Rails, Node, and more in each box with a set of links.
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U.K. Retailers Embrace Showroomers

U.K. Retailers Embrace Showroomers | Negocios&MarketingDigital | Scoop.it
The concept of store as shop window is taking hold in the U.K., where retailers are encouraging consumers to make online purchases while out shopping.
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Future Content Filters Shall Be User-Driven and Interchangeable

Future Content Filters Shall Be User-Driven and Interchangeable | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 23, 11:25 AM



JP Rangaswami highlights and defines seven key principles for effective filtering in this age of excessive information. 


Two of them are of particular important to the future of information access as they may have a very deep impact on society and on our ability to be in control of how to select and find what is relevant for us.


1. Filters, of whatever kind, should be user-driven and not publisher-driven. 


2. Filters should be interchangeable, exchangeable, even tradeable


"What we don’t know is how to solve a much bigger problem: what to do when there are filters at publisher level. Once you allow this, the first thing that happens is that an entry point is created for bad actors to impose some form of censorship.


In some cases it will be governments, sometimes overtly, sometimes covertly; at other times it will be traditional forces of the media; it may be generals of the army or captains of industry.


The nature of the bad actor is irrelevant; what matters is that a back door has been created, one that can be used to suppress reports about a particular event/location/topic/person."

 



Insightful. 7/10



Full article: http://confusedofcalcutta.com/2014/01/03/3740/ 


Reading time: 5'


(via Howard Rheingold)


See also: http://www.masternewmedia.org/future-of-search/ 





Stephen Dale's curator insight, April 24, 8:39 AM
Rangaswami makes his own case for why filters matter:
soon, everything and everyone will be connectedthat includes people, devices, creatures, inanimate objects, even concepts (like a tweet or a theme)at the same time, the cost of sensors and actuators is dropping at least as fast as compute and storageso that means everything and everyone can now publish status and alerts of pretty much anythingthere’s the potential for a whole lotta publishing to happenwhich in turn means it’s firehose timeso we need filterswhich is why the stream/filter/drain approach is becoming more common

 

Filters are important when drinking from the Internet firehose!

Donna Papacosta's curator insight, April 24, 9:31 AM

More great insights from Robin Good.

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10 Types of Visuals to Boost Your Social Media Engagement

10 Types of Visuals to Boost Your Social Media Engagement | Negocios&MarketingDigital | Scoop.it

somPhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post.


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Joseph Ruiz's curator insight, April 24, 9:34 AM

Some great ideas here.

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The Surprising Words That Get Content Shared on Social Media

The Surprising Words That Get Content Shared on Social Media | Negocios&MarketingDigital | Scoop.it
Do you want more social media traffic? Did you know that the words you use within your content could drastically affect how much social media traffic you get

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Ebooks gratuitos sobre marketing en Social Media - Mundo Tech

Ebooks gratuitos sobre marketing en Social Media - Mundo Tech | Negocios&MarketingDigital | Scoop.it
1. Conectando con tus clientes: Una guía para Social Media En este ebook de Sage, firma de software para negocios, se comparten decenas de ideas, consejos de expertos y guías prácticas para sentar presencia en la red, analizar mercados objetivo, gestionar la reputación online y entender a los clientes en Social Media. Enlace: Connecting with your …
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La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl

La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl | Negocios&MarketingDigital | Scoop.it
El actor y escritor estadounidense no solo le dio una valiosa lección a la pequeña, sino que entregó un mensaje que todos deberíamos escuchar.
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Estrategia de Marketing de Contenidos de Coca Cola

Estrategia de Marketing de Contenidos de Coca Cola | Negocios&MarketingDigital | Scoop.it
Coca Cola lleva más de 100 años siendo un referente mundial en creatividad y marketing. Su objetivo es ir siempre un paso más allá de sus competidores, por eso quiere prestar especial atención a los medios sociales y pasar de la excelencia creativa a la excelencia en el marketing de contenidos.
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Facebook paga 1.420 millones por una empresa que todavía no vende sus productos

Facebook paga 1.420 millones por una empresa que todavía no vende sus productos | Negocios&MarketingDigital | Scoop.it
La moda es el 'internet de las cosas', o sea, los productos que combinan el mundo físico y el virtual. El término fue creado por el presidente de General Electric, Jeff I
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LEGO® Star Wars™ Microfighters - The whole force in small size - YouTube

#Sharetheforce Subscribe to the LEGO YouTube channel: www.youtube.com/LEGO Check out the LEGO website: www.LEGO.com Abonniere den LEGO® YouTube Kanal: http:/...
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La nueva campaña de Lego, muy buena!!! jajajjajajajajajjajaa... 

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Monsanto prepara abejas robot para propagar cultivos transgénicos

Monsanto prepara abejas robot para propagar cultivos transgénicos | Negocios&MarketingDigital | Scoop.it
La fauna especialmente necesaria en el desarrollo de una planta será sustituida por pequeños vehículos de titanio y plástico, capaces de volar entre flor y flor y distribuir el polen de estas.
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TERRIBLE!!!! 

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5 Simple Cures to Work Smarter and Save Time

5 Simple Cures to Work Smarter and Save Time | Negocios&MarketingDigital | Scoop.it
If you don't have a structure to your day, you're wasting a good deal of it. Implement these time hacks and get more done.
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Big Data Platform InsideSales.com Raises $100M From Polaris, KPCB At ‘Nearly’ $1B Valuation

Big Data Platform InsideSales.com Raises $100M From Polaris, KPCB At ‘Nearly’ $1B Valuation | Negocios&MarketingDigital | Scoop.it
 Another big round for a fast-growing enterprise startup. InsideSales.com has raised a mammoth $100 million, at what DJ's Venture Wire is reporting the valuation at "nearly" $1 billion.
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12 Types of Blog Posts to Drive More Traffic to Your Blog |

12 Types of Blog Posts to Drive More Traffic to Your Blog | | Negocios&MarketingDigital | Scoop.it
Discover 12 types of blog posts that can help you kick blogger's block to the curb and keep your readers coming back for more.
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, April 17, 2:24 AM



Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.


I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 


In particular I'd like to highlight three: 


1) Info chunks are best


2) You need a lot of white space


3) Use pictures of people


Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.



Rightful. Useful advice. 7/10


Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 


Reading time: 5' mins.





Farid Mheir's curator insight, April 30, 8:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

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How to Update Your Twitter Profile Design & Size Your Header Photo

How to Update Your Twitter Profile Design & Size Your Header Photo | Negocios&MarketingDigital | Scoop.it
Twitter has rolled out the new Twitter profile to most users, and it's quite a change from the previous design -- in fact, it's fair to say it closely resembles a Facebook profile page now. I liked...

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In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time

In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 24, 12:18 PM



How can content curation in a niche information area be monetized? Ask Joe Wilkert.


He writes: "There’s too much content out there anyway and I certainly don’t need access to even more of it. What I really need is more curation and less volume.


I want someone else to read it all and then tell me what I absolutely need to read.


They act as a filter and I pay them because they save me time and make me smarter."


The article points to the added value that traditional content publishers can offer their readers by opening the gates to community curators, who, by doing what they like the most, can bring back lots of more subscribers and attention to their brands.


"...There are sports experts, business experts, local community experts, etc. These curators are reading everything you’re publishing and picking the best of the best... They in turn publish their lists to a whole new set of subscribers; these readers pay for access to only the content recommended by the curator, not the full editions.


The best curators float to the top and drive more subscriptions than the others and you pay them a commission for each subscriber they bring in. Curators establish brand names for themselves, as in, “hey, if you’re into travel you need to subscribe to Bob Thomas…he finds all the best travel articles so I don’t have to.


But there's more, as Mr Wilker points out. The opportunities don't end there.



Rightful. Recommended. 8/10


Full post: http://www.olivesoftware.com/3/post/2014/04/-community-curation-by-joe-wikert.html 


Reading time: 3' mins.



See also: http://jwikert.typepad.com/the_average_joe/2013/06/curation-and-personalization-not-discovery.html 


Image credit: Honey dripping by Shutterstock




delhibid's comment, May 5, 4:55 AM
today is www.delhibid.com online bidding sites, online bidding auction sites.https://www.xing.com/app/startpage?op=home
Brandon Meek's curator insight, May 6, 8:38 AM

With so many great writers with great ideas, it only makes sense that we collect the things we find interesting and share them with others.

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Pinterest Adds Smarter Search Tool

Pinterest Adds Smarter Search Tool | Negocios&MarketingDigital | Scoop.it
Pinterest added Guided Search on Thursday, a new search tool with better filters to help users find content on the platform.

Via David Blundell
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David Blundell's curator insight, April 25, 12:13 AM

At last, a better, faster way to search through Pinterest to find what you're after. This should particularly improve the mobile user experience . . .

Margo Willis's curator insight, May 30, 7:51 AM

Interesting and even more addictive :-)

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Cómo hacer un informe de resultados en redes sociales [plantillas] - Mundo Tech

Cómo hacer un informe de resultados en redes sociales [plantillas] - Mundo Tech | Negocios&MarketingDigital | Scoop.it
Lo que necesitas para hacer un informe de redes sociales Definir objetivos de la marca en redes sociales Analizar cuáles son las métricas cuantitativas y cualitativas que necesitas para medir los objetivos de la marca Ejemplo I Objetivo: Aumentar la comunidad de seguidores en RRSS Métricas: Seguidores en Twitter, Fans en Facebook, Suscriptores en Youtube, fans en …
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Contenido Líquido en social media branding

Contenido Líquido en social media branding | Negocios&MarketingDigital | Scoop.it
Gracias a las redes sociales, las marcas han entrado en un entorno creado por y para las relaciones entre personas (no para vender)
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10 increíbles frases de Seth Godin para marketers y entrepreneurs

10 increíbles frases de Seth Godin para marketers y entrepreneurs | Negocios&MarketingDigital | Scoop.it
Sentencias tomadas del libro Vaca Púrpura de Seth Godin, probablemente el gurú del marketing más influyente en el siglo XXI
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