Negocios&MarketingDigital
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Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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From Information Paralysis to Analysis: The Human Algorithm And Curation Are The Solution | Brian Solis

From Information Paralysis to Analysis: The Human Algorithm And Curation Are The Solution | Brian Solis | Negocios&MarketingDigital | Scoop.it

Here is an interesting excerped from article:

"The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce.

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While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism.

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Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

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You’ve heard that old saying, over analysis leads to paralysis. In the face of big data, it’s easy to see the tidal wave that can result from the influx of inputs and sources. 


The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers. This is a bona fide renaissance, and to lead a new era of customer engagement requires knowledge acumen.

I refer to the confluence of data and interpretation as the human algorithm — the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data must tell a story.

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The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends and possibilities and working with strategists to improve and innovate everything — from processes to products to overall experiences.


The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning..."

 

Read full great article here:
http://networkingexchangeblog.att.com/small-business/the-human-algorithm-making-information-overload-work/

 

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Via Giuseppe Mauriello
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10 Fun Tools To Easily Make Your Own Infographics

10 Fun Tools To Easily Make Your Own Infographics | Negocios&MarketingDigital | Scoop.it
People love to learn by examining visual representations of data. That's been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics?

Via camaher, Ken Morrison
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New Social Event Discovery iOS App: Vamos

Giuseppe Mauriello: Vamos is new social event discovery app now available in the App Store. It allows you find interesting local events and where your friends are going in real-time.

 

From official FAQ page:
"Vamos is an event discovery tool for spontaneous decision-making.

The current solution we can offer is the search bar where you can filter down events on event names, places or description keywords.

They are all public events and your personal invitations from Facebook. We are working to integrate events from other sources.

All the data we use comes either from Instagram, Facebook or actions within Vamos..."

 

From review article on GigaOM:

"...The smart thing with Vamos is that it’s not a straight listings service – instead, it aggregates public Facebook events that you, your friends and other Vamos users have been invited to, and overlays them on a map.

On top of this social graph action, the app also pulls in Instagram photos that are being uploaded at the location of nearby events, so you can see if the party has really started. It also synchronises its own RSVP system with that of Facebook..."

 

Read more on GigaOM:

http://gigaom.com/europe/vamos-uses-social-graph-to-power-local-event-discovery/

 

Try out it: http://getvamos.com

 

Video on Vimeo: http://vimeo.com/47001995

 

Free Download on App Store: 

http://itunes.apple.com/app/vamos-social-events-discovery/id546732445

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Via Giuseppe Mauriello
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Andres Eduardo Garcia: Libros sobre Redes Sociales, Comunicación y Web 2.0 para descargar en PDF

Andres Eduardo Garcia: Libros sobre Redes Sociales, Comunicación y Web 2.0 para descargar en PDF | Negocios&MarketingDigital | Scoop.it
Andres Eduardo Garcia: Libros sobre Redes Sociales, Comunicación y Web 2....
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Olympic Sponsors Go For Gold Online [INFOGRAPHIC]

Olympic Sponsors Go For Gold Online [INFOGRAPHIC] | Negocios&MarketingDigital | Scoop.it
The Olympics are over, and whether you were watching or not, you probably couldn't avoid their sponsors' ads.
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Nacen dos nuevas redes sociales impulsadas por los creadores de Twitter

Nacen dos nuevas redes sociales impulsadas por los creadores de Twitter | Negocios&MarketingDigital | Scoop.it
Nacen dos nuevas redes sociales Ambos sitios se basan en compartir información y experiencias, y de momento funcionan mediante invitación.
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¿Por qué nadie quiere tus emails? #infografia #infographic #internet #marketing

¿Por qué nadie quiere tus emails? #infografia #infographic #internet #marketing | Negocios&MarketingDigital | Scoop.it
Hola. Una infografía que nos hace la pregunta de por qué nadie quiere tue emails? Te sientes identificado? Un saludo. (¿Por qué nadie quiere tus emails?
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SMO Internacional

SMO Internacional | Negocios&MarketingDigital | Scoop.it
El uso de las redes sociales en China -infografía.
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Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut

Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut | Negocios&MarketingDigital | Scoop.it

Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . .

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Obama derrocha creatividad y recurre al ... - Marketing Directo

Obama derrocha creatividad y recurre al ... - Marketing Directo | Negocios&MarketingDigital | Scoop.it
¿Se imagina recibir en su bandeja de entrada un e-mail de Barak Obama? Sí, como lo oye… De eso se trata la campaña de marketing online del presidente de EEUU y su mujer, Michelle, quien están enviando correos ...
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Averigua cuántos followers reales tienes | WannaFlock

En Twitter, si pretendes comunicar contenidos de valor que quieras que se compartan, necesitas estar seguro de que te sigue gente de verdad y no bots o cuentas inactivas. ¿Quieres saber cuántos followers reales tienes?
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¿Qué es la nueva cultura del aprendizaje?

¿Qué es la nueva cultura del aprendizaje? | Negocios&MarketingDigital | Scoop.it
La nueva cultura del aprendizaje es adaptarse a los cambios y buscar nuevas formas de aprender a través de la ...

Via Juan Jesús Baño Egea
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El Comité Olímpico le da medalla de oro a las redes sociales - El Siglo Durango

El Comité Olímpico le da medalla de oro a las redes sociales - El Siglo Durango | Negocios&MarketingDigital | Scoop.it
InfoBAE.comEl Comité Olímpico le da medalla de oro a las redes socialesEl Siglo DurangoDespués de que el Comité Olímpico Internacional (COI) decidiera abrir los Juegos Olímpicos a las redes sociales, los de Londres han supuesto la consolidación del...
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Herramientas para gestionar tu propia Identidad Digital | Social BlaBla

identidad digital. En gran parte de la formación y charlas que estoy impartiendo últimamente surge la pregunta y el miedo latente a lo que Internet “dice de mi”. No cabe duda de que Internet avanza a pasos de gigante hacia ...
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Rescooped by Mariale Peñalosa Arguijo from Marketing in English with Tuyo Isaza
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Curators Create Metadata For An Emerging Collective Intelligence

Curators Create Metadata For An Emerging Collective Intelligence | Negocios&MarketingDigital | Scoop.it

Via Abel Revoredo, Tuyo Isaza
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Emprendedores, Franquicias, Pymes y Negocios | SoyEntrepreneur

Emprendedores, Franquicias, Pymes y Negocios | SoyEntrepreneur | Negocios&MarketingDigital | Scoop.it
Aquí 5 herramientas para mejorar tus redes sociales, http://t.co/OZqJhgJ3...
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Las mejores 9 redes sociales para hacer negocios [Infografía]

Las mejores 9 redes sociales para hacer negocios [Infografía] | Negocios&MarketingDigital | Scoop.it
A la hora de hacer negocios, posiblemente se te vengan a la cabeza sólo dos o tres redes sociales...
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Una nueva red social española promete tutelar la privacidad - La Vanguardia

Una nueva red social española promete tutelar la privacidad - La Vanguardia | Negocios&MarketingDigital | Scoop.it
Una nueva red social española promete tutelar la privacidadLa Vanguardia(Portaltic/EP) - El emprendedor barcelonés Pau Jené ha creado una red social "de segunda generación", diferente a las actuales por no comerciar con datos de usuario, no introducir...
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Referencia

Referencia | Negocios&MarketingDigital | Scoop.it
Evolución del usuario de redes sociales. #infografía muy buena.
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La web Artists.MTV, ya en beta pública

La web Artists.MTV, ya en beta pública | Negocios&MarketingDigital | Scoop.it
La MTV abre sus puertas a su sitio web de artistas Artists.MTV en el que podemos acceder a los perfiles y páginas de más de 1.8 millones de artistas cuyo.
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Success in a Connected World - Relationships, Visibility & Execution

Success in a Connected World - Relationships, Visibility & Execution | Negocios&MarketingDigital | Scoop.it

This infographic and piece is from Ross Dawson and what you'll find is a great framework for you to structure your business in a connected world.

 

Excerpt:

 

"For different people or organizations, there will be different priorities across the six elements of success in a connected world. However the real power comes when they are managed in combination to both generate and exploit opportunities.

 

The services referenced in the diagram are examples only, and there are many others in each category"

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full infographic and summary here [http://bit.ly/TvkIn8]


Via janlgordon, Matmi
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Si hablamos de Marketing, hablamos de diálogo, experiencias y ... - Puro Marketing

Si hablamos de Marketing, hablamos de diálogo, experiencias y ... - Puro Marketing | Negocios&MarketingDigital | Scoop.it
Si hablamos de Marketing, hablamos de diálogo, experiencias y ...Puro MarketingEs cierto, la forma de hacer negocio de las marcas ha cambiado sustancialmente, al igual que sus técnicas.
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Your Klout Score Just Changed. Here’s Why

Your Klout Score Just Changed. Here’s Why | Negocios&MarketingDigital | Scoop.it
Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.
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infografia redes sociales adolescentes_0.jpg (460x3000 pixels)

Infografía: Adolescentes y #RedesSociales, 90% de los adolescentes está en #Facebook y un 93% utiliza teléfonos móviles http://t.co/VGqkif6G...
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10 Things People Love and Hate About Pinterest

10 Things People Love and Hate About Pinterest | Negocios&MarketingDigital | Scoop.it
The Pinterest frenzy may have cooled, but millions of people are still buzzing about social media's overnight sensation.
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