Negocios&MarketingDigital
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Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Periodistas 21: El pago digital no salva a The New York Times (ni a ...

Periodistas 21: El pago digital no salva a The New York Times (ni a ... | Negocios&MarketingDigital | Scoop.it
A pesar de un aparente éxito de suscriptores en su fórmula de pago digital, el diario no consigue un modelo de negocio viable. El problema: la falta de ingresos digitales por la falta de desarrollo de negocios de marketing y ...
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The 6 types of social media user (infographic) - Smart Insights Digital Marketing Advice

The 6 types of social media user (infographic) - Smart Insights Digital Marketing Advice | Negocios&MarketingDigital | Scoop.it
Using segmentation to make your social media marketing relevant We've mentioned the value of Forrester's technographics ladder before. It's a useful tool. Marketing topic(s):Customer segmentation/targeting.

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5 Tools for Optimizing Your Social Media Strategy Post-Penguin | Social Media Today

5 Tools for Optimizing Your Social Media Strategy Post-Penguin | Social Media Today | Negocios&MarketingDigital | Scoop.it
  5 Tools for Optimizing Your Social Media Strategy Post Penguin (Want a successful social media campaign?

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Super Basic Social Media Checklist For Businesses #Infographic

Super Basic Social Media Checklist For Businesses #Infographic | Negocios&MarketingDigital | Scoop.it
This is the ultimate social media guide for businesses just getting started in the social media community. It's very simple and detailed.

Via Josepf J Haslam, Joseph Ruiz
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ccortacero's curator insight, January 9, 2013 11:23 AM

What do you need to do in Social Media if you have a business

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5 lessons from Coca Cola’s new content marketing strategy

5 lessons from Coca Cola’s new content marketing strategy | Negocios&MarketingDigital | Scoop.it
Coca Cola has been a company that has set a high standard over the years on how to market on television and mass media. Its advertisements have always been creative and entertaining.

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Herramientas para definir la estrategia empresarial. La Matriz BCG ...

Herramientas para definir la estrategia empresarial. La Matriz BCG ... | Negocios&MarketingDigital | Scoop.it
Hoy hablaremos sobre una herramienta que ya es todo un clásico del Marketing Estratégico, la matriz Boston Consulting Group. ¿Hacia donde va su negocio? Quo Vadis? Esta matriz ya tiene sus años, concretamente, fue ...
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Una mirada al interior de los centros de datos de Google - El Blog ...

Una mirada al interior de los centros de datos de Google - El Blog ... | Negocios&MarketingDigital | Scoop.it

Muy pocas personas han estado dentro de los centros de datos de Google y es por una buena razón: nuestra primera prioridad es la privacidad y seguridad de sus datos, y hacemos todo lo posible para protegerlos, ...


Via Cátedra Libre Open Gov (CLOG)
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Redes Sociales IOR en lugar de ROI

Redes Sociales IOR en lugar de ROI | Negocios&MarketingDigital | Scoop.it

El ROI es un ratio que mide la rentabilidad de una inversión, en nuestro supuesto la rentabilidad de una campaña publicitaria (Return of Investment). En Social Media lo que se mide son valores más abstractos y para ello se acude al IOR.
ROI versus IOR (Impact of relationship)


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A los directivos les da miedo Twitter y Facebook

A los directivos les da miedo Twitter y Facebook | Negocios&MarketingDigital | Scoop.it
Este tipo de herramientas pueden ayudar a vender a las empresas, pero también pueden ser peligrosas si no se usan bien. Marissa Mayer, de Yahoo!, es un ejemplo de como hacerlo correctamente.
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Negocios&MarketingDigital | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

 

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

 

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium

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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Negocios&MarketingDigital | Scoop.it

Ken's Key Takeaway:

There is no such thing as digital storytelling.....just storytelling in the digital age.

Worth remembering.
Ken 


Via The Digital Rocking Chair, Dr. Pamela Rutledge, Roxana Marachi, PhD, Ken Morrison
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ChelseyMarie's curator insight, January 18, 2013 8:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.

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Marketing Online: Cómo controlar los resultados y evolución de ...

Marketing Online: Cómo controlar los resultados y evolución de ... | Negocios&MarketingDigital | Scoop.it
Marketing Online: Cómo controlar los resultados y evolución de campañas.
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Hacia dónde va la fusión de TV y Social Media | MauricioAtorres.com

Hacia dónde va la fusión de TV y Social Media | MauricioAtorres.com | Negocios&MarketingDigital | Scoop.it
Descubre la importancia del Marketing Social para la televisión. ... La TV aparece cada vez más cerca de los medios digitales, incluso más cerca del networking que del broadcasting.
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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Negocios&MarketingDigital | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 

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How Social is Changing Marketing Teams Forever - iMedia Connection (blog)

How Social is Changing Marketing Teams Forever - iMedia Connection (blog) | Negocios&MarketingDigital | Scoop.it
How Social is Changing Marketing Teams ForeveriMedia Connection (blog)However, most have overlooked a core part of Facebook's strategy, one that is ... Scalable - Social marketing budgets are getting bigger, but team sizes are not ...

Via Joseph Ruiz
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Social Media Marketing Strategy: Inbound Marketing Vs Traditional Marketing | Business 2 Community

Social Media Marketing Strategy: Inbound Marketing Vs Traditional Marketing | Business 2 Community | Negocios&MarketingDigital | Scoop.it
Social media marketing strategy is at the top of most marketing agendas at the moment. Social networks have become a part of daily life for most of us.

Via Joseph Ruiz
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What's Going on in Customer Relationship Management? - The Market Oracle

What's Going on in Customer Relationship Management?The Market OracleIn times past, customer relations staffs were where the Miltons of the world most likely landed.

Via Joseph Ruiz
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10 Ways Facebook Timelines Change Your Content Strategy ...

10 Ways Facebook Timelines Change Your Content Strategy ... | Negocios&MarketingDigital | Scoop.it
As the new Facebook page timeline layout becomes a permanent fixture for our Facebook accounts, we must discuss the changes a business may face when dealing with their content strategy. The two main things that ...
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Cómo mejorar el marketing y la comunicación en redes sociales

Cómo mejorar el marketing y la comunicación en redes sociales | Negocios&MarketingDigital | Scoop.it
HootSuite es un Social Media Dashboard para monitorizar y gestionar profesionalmente tu presencia en múltiples redes sociales.
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Consecuencias sociales y económicas de la digitalización

Consecuencias sociales y económicas de la digitalización | Negocios&MarketingDigital | Scoop.it

Extenso informe de Booz&Co. en el que se analizan las consecuencias, tanto sociales como económicas, de la digitalización creciente de las actividades que forman parte de la vida cotidiana.

 

Destacan las tablas de las páginas 9 y 14, en las que se analizan, respectivamente, los cambios cualitativos que provocará la digitalización en varios sectores económicos, y la velocidad previsible con la que dichos cambios se materializarán.


Via JOSE MANUEL CASTRO
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Analítica Web: cómo determinar qué medir « Consultor Analítica Web

Analítica Web: cómo determinar qué medir « Consultor Analítica Web | Negocios&MarketingDigital | Scoop.it
Antes de implementar una herramienta de análisis, es necesario tener muy claro qué elementos debemos monitorizar para, posteriormente, poder definir objetivos y medir el rendimiento del site en base a ellos.Leer Más.
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How to Create Content that Fascinates

How to Create Content that Fascinates | Negocios&MarketingDigital | Scoop.it

Content is a Facebook update. A TV show. A tweet. An instagram photo. A pin on pinterest. A blog post or white paper. A video or audio clip. But does your content engage your audience emotionally? . . .


Via David Blundell
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El big data pone al consumidor en el centro de cualquier estrategia de marketing actual : Marketing Directo

El big data pone al consumidor en el centro de cualquier estrategia de marketing actual : Marketing Directo | Negocios&MarketingDigital | Scoop.it
El big data pone al consumidor en el centro de cualquier estrategia de marketing actual http://t.co/qErVxXPF vía @MkDirecto...
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60 fascinating digital stats from the London 2012 Olympics

60 fascinating digital stats from the London 2012 Olympics | Negocios&MarketingDigital | Scoop.it
Back in 2005 the internet was a simpler place. Twitter didn’t exist, the mobile web was a new fangled idea that hadn’t really caught on and broadband had only just become more common than dialup.

 

So with that as a background, the team given the job developing the new media strategy for the London 2012 Olympics must have had little idea of how drastically their task would change

 

What started out as a team of two ended up involving 14 people who built 77 digital products, sites or services in six years.

 

Econsultancy’s JUMP 2012 event LOCOG’s head of new media Alex Balfour revealed some of the impressive stats achieved by his team during the Games

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Cuáles son los 10 tipos de adictos a redes sociales - El Civico

Cuáles son los 10 tipos de adictos a redes sociales - El Civico | Negocios&MarketingDigital | Scoop.it
El CivicoCuáles son los 10 tipos de adictos a redes socialesEl CivicoSi no paras de twittear durante todo el día, de publicar cada acción que hacés en tu día, de comentar cada cosa que publica tu contacto, entonces es probable que seas un adicto a...
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