Negocios&MarketingDigital
2.8K views | +0 today
Follow
Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
Your new post is loading...
Your new post is loading...
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Los consumidores prefieren marcas con beneficio social

Los consumidores prefieren marcas con beneficio social | Negocios&MarketingDigital | Scoop.it
Puro Marketing - El 91% de los consumidores dice que cambiaría de marca si otra con precio parecido y de la misma calidad apoyara una causa de impacto social. Según el estudio Echo Global 2013....
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

El estrés devora al 45% de los “marketeros”

El estrés devora al 45% de los “marketeros” | Negocios&MarketingDigital | Scoop.it
El estrés parece estar a la orden del día entre los “marketeros”.
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Presentation Tools
Scoop.it!

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It | Negocios&MarketingDigital | Scoop.it
Check out these cool apps to create and edit outstanding images and videos for Instagram.

Via Robin Good
more...
Robin Good's curator insight, November 28, 2013 5:09 PM



Here's a great selection of 20 apps for Instagram that allow you to add special visual effects, shoot in the dark, add text and graphic elements to your images or create video clips with your best shots.


Short reviews easy to understand.


Useful. 7/10


Full set of reviews: http://www.socialmediaexaminer.com/instagram-photo-and-video-apps/ 



Scooped by Mariale Peñalosa Arguijo
Scoop.it!

¿Es Posible Calcular el ROI en el Social Media ?

¿Es Posible Calcular el ROI en el Social Media ? | Negocios&MarketingDigital | Scoop.it
En el ROI en los social media sigue siendo, para muchos, algo no muy claro. Mucho se ha leído sobre el retorno de la inversión para los que apuestan por el Social Media. Lo más fácil es explicar lo...
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

How to Run a Contest on Facebook, Safely | Brett Relander | Social Media Today

How to Run a Contest on Facebook, Safely | Brett Relander | Social Media Today | Negocios&MarketingDigital | Scoop.it
Running a contest on Facebook is one of the best ways to get and keep fans. Let’s face it – many people are fans based on what they can get out of it… and there is nothing wrong with that.
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Internet Marketing Strategy 2.0
Scoop.it!

Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | Negocios&MarketingDigital | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Robin Good
more...
Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

Rescooped by Mariale Peñalosa Arguijo from Content Curation World
Scoop.it!

Curate The Best Tech Answers Online with Microsoft Curah!

Curate The Best Tech Answers Online with Microsoft Curah! | Negocios&MarketingDigital | Scoop.it

Via Robin Good
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
Robin Good's curator insight, November 20, 2013 3:31 PM



Curah! is a new site focusing on curating the best tech answers available online. 


Targeted mainly at developers, the new Microsoft information portal has been designed to provide curated answers on topics ranging from high-level technology descriptions to deep technical articles covering specific problems that developers commonly face.


By exploring the home page you can already find a set of gret examples of curated answers in which a Microsoft trusted expert has collected a set of artcìicles and online resources highly relevant to a specific topic.


"We’ve developed Curah! as a way to help customers discover great technical content. Curah! has a very specific purpose: to help people searching in Bing or Google find annotated collections of great content that specifically target common user questions."


Source: http://blogs.msdn.com/b/somasegar/archive/2013/11/20/curah-curate-the-web-and-share-what-you-know.aspx 


My comment: A great example of the value that content curation can provide to customers, developers as well as to the public at large. The choice of starting the site with great examples to follow-up on is also the best possible approach to guide and train future contributors on what is expected of them. A great model for the many specialized curated answer sites that will spring up in coming years.



Free to use.


Check it out now here: http://curah.microsoft.com/ 


FAQ: http://curah.microsoft.com/32226/curah-frequently-asked-questions 







Olinda Turner's curator insight, November 20, 2013 5:38 PM

A new site focused on providing technical answers.

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

3 Audience Types That Are Essential to Successful Content Marketing

3 Audience Types That Are Essential to Successful Content Marketing | Negocios&MarketingDigital | Scoop.it
The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place....
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Top 25 Must Read Content Marketing Blogs

Top 25 Must Read Content Marketing Blogs | Negocios&MarketingDigital | Scoop.it
Content Marketing By Jennifer Barry, Published November 18, 2013 The marketing industry is diverse and ever changing, and one of the easiest ways to stay...
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Watch Traditional Media And Content Marketing Battle To Seduce Consumers [VIDEO]

Watch Traditional Media And Content Marketing Battle To Seduce Consumers [VIDEO] | Negocios&MarketingDigital | Scoop.it
Ahead of the CMA's International Content Marketing Summit, the organization has released a short video clip, "How can Content Marketing help you pull?”
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Content Curation Buyer's Guide

Content Curation Buyer's Guide | Negocios&MarketingDigital | Scoop.it
If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also...
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

50 formas de atraer y fidelizar fans en redes sociales

50 formas de atraer y fidelizar fans en redes sociales | Negocios&MarketingDigital | Scoop.it
50 recomendaciones para atraer y fidelizar a fans a través de redes sociales.
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Content Curation World
Scoop.it!

Curate Visual Stories and Multimedia Itineraries with Google Tour Builder

From the Haiti earthquake to Hurricane Sandy, check out how Team Rubicon uses Tour Builder to document the disaster relief missions that have taken them arou...


Via Robin Good
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
catspyjamasnz's curator insight, December 5, 2013 6:27 PM

holds possibilities for education.

Intriguing Networks's curator insight, December 8, 2013 7:38 PM

Useful tools why reinvent the wheel, better to leverage?

Lila Hanft's curator insight, December 9, 2013 9:24 AM

A content creation tool with a lot of potential.

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Sanctri, la app de Facebook para rememorar a los fallecidos

Sanctri, la app de Facebook para rememorar a los fallecidos | Negocios&MarketingDigital | Scoop.it
El mundo digital y de las redes sociales nos sorprende continuamente con nuevas funciones y características.
Muchos se han planteado alguna vez el siguiente problema, ¿qué ocurre con el perfil de Facebook de una persona al fallecer?
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
Henrik Safegaard - Cloneartist's curator insight, November 29, 2013 7:14 AM

Great article.

 

The player is now not a witness, he is not being guided through a story. He is now a part of it. It's not a case of watching a character. The player is the character, the character is an extension of the player in the same way a car is. The character therefore inherits all the personality traits of the player. This can create situations that detriment a linear story, - click and read more.

Maxine Horn's curator insight, November 29, 2013 8:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Katie Chase's curator insight, December 5, 2013 5:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna

Rescooped by Mariale Peñalosa Arguijo from Social Media Bites!
Scoop.it!

Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Negocios&MarketingDigital | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Via David Blundell
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
David Blundell's curator insight, November 28, 2013 7:37 AM

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Rescooped by Mariale Peñalosa Arguijo from Social Media Bites!
Scoop.it!

6 Random Tips for the Most Popular Social Platforms Right Now

6 Random Tips for the Most Popular Social Platforms Right Now | Negocios&MarketingDigital | Scoop.it
You probably have signed up for Twitter, Facebook, Pinterest and even Google Plus... but are you seeing actual results? If not, these tips will help you!

Via David Blundell
more...
David Blundell's curator insight, November 27, 2013 1:57 AM

Some great engagement tips from Daniel Sharkov . .  . 

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Mapping for Successful Digital Advertising | J & R Media Digital Advertising Agency

Mapping for Successful Digital Advertising | J & R Media Digital Advertising Agency | Negocios&MarketingDigital | Scoop.it
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Rescooped by Mariale Peñalosa Arguijo from An Eye on New Media
Scoop.it!

Let Lada Adamic Teach You About How Ideas Spread Online

Lada Adamic presents, My True Friends, at Ignite NewsFoo 2011

Via Ken Morrison
more...
Ken Morrison's curator insight, November 26, 2013 1:22 PM

Lada Adamic is a U of Michigan Professors who also researched at Facebook. This is a nice short talk about how ideas spread and how you can keep yourself from being fooled by copy/paste memes 

NOTE: This is just an introduction to get you interested. Here is one of her better videos:
http://www.youtube.com/watch?v=qy6t7Fag2-k

 

Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Content is king, but is anyone listening?

In a world where content is king, it's no wonder everyone is more focused on what they're saying than on how they're listening. But maybe the way to stand ou...
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Coca-Cola Bets the Farm on Content Marketing: Content 2020

Coca-Cola Bets the Farm on Content Marketing: Content 2020 | Negocios&MarketingDigital | Scoop.it
If you've ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, ...
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

The Rise Of The Chief Content Officer

The Rise Of The Chief Content Officer | Negocios&MarketingDigital | Scoop.it
Content for a long time hasn't had a representative in the executive court. That's changing as companies adjust budgets to meet the demand for content...
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | Negocios&MarketingDigital | Scoop.it
Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Negocios&MarketingDigital | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.
Scooped by Mariale Peñalosa Arguijo
Scoop.it!

YouTube strategy for brands: 10 of the best

YouTube strategy for brands: 10 of the best | Negocios&MarketingDigital | Scoop.it
Only 74 of the top 5,000 YouTube channels are from brands.
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
No comment yet.