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Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, November 29, 2013 7:14 AM

Great article.

 

The player is now not a witness, he is not being guided through a story. He is now a part of it. It's not a case of watching a character. The player is the character, the character is an extension of the player in the same way a car is. The character therefore inherits all the personality traits of the player. This can create situations that detriment a linear story, - click and read more.

Maxine Horn's curator insight, November 29, 2013 8:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Katie Chase's curator insight, December 5, 2013 5:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna

Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Médicos y redes sociales, una relación demasiado compleja

Médicos y redes sociales, una relación demasiado compleja | Negocios&MarketingDigital | Scoop.it
PuroMarketing - Social Media y medicina no acaban de entenderse. Al menos en lo que se refiere a la actitud por parte de empresas y profesionales. Los m?dicos se resisten a la idea de exhibirse p?blicamente a trav?
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Siempre conectados: ¿Cuál es el perfil y como interactúan los nuevos viajeros digitales?

Siempre conectados: ¿Cuál es el perfil y como interactúan los nuevos viajeros digitales? | Negocios&MarketingDigital | Scoop.it
PuroMarketing - El 90% de los viajeros se lleva su smartphones o tablet cuando viaja. Los dispositivos...
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El futuro evoluciona hacia la Analítica Digital y hablaremos de Analistas, sin etiquetas

El futuro evoluciona hacia la Analítica Digital y hablaremos de Analistas, sin etiquetas | Negocios&MarketingDigital | Scoop.it
PuroMarketing - Paula es Analista Web en Havas Media y co-fundadora de Nomadatrek, una agencia de viajes especialista...
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Ikea Russia Launches First-Ever Instagram Website

Ikea Russia Launches First-Ever Instagram Website | Negocios&MarketingDigital | Scoop.it
File this one under: Why didn’t we think of that?
Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection.
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¿Es posible conocer el compromiso real de los clientes con la marca?

¿Es posible conocer el compromiso real de los clientes con la marca? | Negocios&MarketingDigital | Scoop.it
PuroMarketing - Determinar el sentimiento que se desprende de las interacciones en torno a la marca en los Social Media resulta una tarea cuanto menos tediosa.
Tal como refleja el informe de Synapsify, el 89% de los responsables de esta...
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El engagement es el codiciado objeto de deseo de los “marketeros”, pero la falta de talento les aleja de él

El engagement es el codiciado objeto de deseo de los “marketeros”, pero la falta de talento les aleja de él | Negocios&MarketingDigital | Scoop.it
El nuevo universo digital está plagado de desafíos para los “marketeros”, pero hay particularmente uno que les quita el sueño: el engagement con el consumidor. Así lo concluye al menos un reciente estudio internacional de la consultora McKinsey.
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Comprar seguidores reales de twitter, la nueva forma de publicidad segmentada

Comprar seguidores reales de twitter, la nueva forma de publicidad segmentada | Negocios&MarketingDigital | Scoop.it
El sector publicitario está cambiando a pasos agigantados.
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8 tendencias del nuevo consumidor digital - Speak1to1

8 tendencias del nuevo consumidor digital - Speak1to1 | Negocios&MarketingDigital | Scoop.it
El nuevo consumidor digital, desde cualquier dispositivo quiere que, sobre todo, se respete su privacidad, oferta personalizada y disponibilidad 24/7.
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La delgada línea entre personas y marcas en el Social Media (vídeo) #socialmedia #marketing

La delgada línea entre personas y marcas en el Social Media (vídeo) #socialmedia #marketing | Negocios&MarketingDigital | Scoop.it
Hola: Un vídeo sobre La delgada línea entre personas y marcas en el Social Media, con Eva Collado. Un saludo La delgada línea entre personas y marcas en el Social Media. Charla de Eva Collado en ...
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4 gráficos muestran la lucha de New York Times por ser digital - Media-Tics

4 gráficos muestran la lucha de New York Times por ser digital - Media-Tics | Negocios&MarketingDigital | Scoop.it
4 gráficos muestran la lucha de New York Times por ser digital Media-Tics Hace unos días, “Buzzfeed” publicó en exclusiva un informe enviado a los altos ejecutivos del “Times” que refleja las luchas internas por ajustarse al mundo online y competir...
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10 historias para pensar a Latinoamérica desde el emprendimiento

10 historias para pensar a Latinoamérica desde el emprendimiento | Negocios&MarketingDigital | Scoop.it
Estas son las historias más destacadas de la semana en emprendimiento y tecnología que circularon por las páginas de PulsoSocial.
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10 Tips for Creating Content That Converts Like a Champ

10 Tips for Creating Content That Converts Like a Champ | Negocios&MarketingDigital | Scoop.it
If we face the truth without shielding our eyes, we know that content marketing is about making money.
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30 Social Media Inventions That Should Definitely Exist

30 Social Media Inventions That Should Definitely Exist | Negocios&MarketingDigital | Scoop.it
::flirty favs your tweet::

Via Baochi
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Perú es el séptimo país con más usuarios de internet en Latinoamérica

Perú es el séptimo país con más usuarios de internet en Latinoamérica | Negocios&MarketingDigital | Scoop.it
Perú es el quinto país más grande de Latinoamérica en población y el sexto por su PIB. El World Factbook, la publicación anual de la CIA, estima que el país tendrá una población de poco más de 30 millones a finales de año.
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Los vendedores offline están comenzando a apreciar el valor de internet para sus negocios

Los vendedores offline están comenzando a apreciar el valor de internet para sus negocios | Negocios&MarketingDigital | Scoop.it
PuroMarketing - Seg?n recoge el estudio de RSR Research, las tiendas f?sicas no tienen por qu? temer al comercio electr?nico, sino que puede ser su gran aliado.
El estudio indica que las tiendas online pueden contribuir a aumentar las visitas...
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Four Ways to Give Your Website That Local Flavor All Over the World

Four Ways to Give Your Website That Local Flavor All Over the World | Negocios&MarketingDigital | Scoop.it
Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique needs--and there's more to it than translation.
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The Video Consumption Habits of US Consumers

The Video Consumption Habits of US Consumers | Negocios&MarketingDigital | Scoop.it
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
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Microsoft's CEO Lays Out His Vision: 'We Will Reinvent Productivity'

Microsoft's CEO Lays Out His Vision: 'We Will Reinvent Productivity' | Negocios&MarketingDigital | Scoop.it
Satya Nadella wants to get Microsoft to think different.
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Why The Future Of Marketing Belongs To Geeks And Freaks

Why The Future Of Marketing Belongs To Geeks And Freaks | Negocios&MarketingDigital | Scoop.it
AKQA's Rei Inamoto argues that the brand world needs tech and creative talents to work together to usher in the next ad era.
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What Make A Million Dollar E-commerce Business ?

What Make A Million Dollar E-commerce Business ? | Negocios&MarketingDigital | Scoop.it
The e-commerce business brokers at Digitalexits.com talk about the characteristics that make up a million dollar listing.
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WWDC 2014 - Apple anuncia su nuevo OSX Yosemite, un «puente» entre dispositivos

WWDC 2014 - Apple anuncia su nuevo OSX Yosemite, un «puente» entre dispositivos | Negocios&MarketingDigital | Scoop.it
«Comunicación total» es la frase que resume la keynote de los de Cupertino
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Zappos is going holacratic: no job titles, no managers, no hierarchy

Zappos is going holacratic: no job titles, no managers, no hierarchy | Negocios&MarketingDigital | Scoop.it
Zappos is known for its zany corporate culture. The company’s Q4 “All Hands” meeting in November was aptly-themed “Gone Wild”: one female employee voluntarily climbed into a case filled with tarantulas to win a $250 gift card. The event opened with a Lion King performance put on by employees at the Smith Center in downtown Las Vegas...
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McDonald's Has a New Mascot, and It's Terrifying

McDonald's Has a New Mascot, and It's Terrifying | Negocios&MarketingDigital | Scoop.it
McDonald's unveiled a new mascot named "Happy," an anthropomorphic box with a huge set of teeth.
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“El futuro de la educación está en abrir las aulas al mundo, por medio de la tecnología e innovación”

“El futuro de la educación está en abrir las aulas al mundo, por medio de la tecnología e innovación” | Negocios&MarketingDigital | Scoop.it
El resultado de las iniciativas de emprendimiento e innovación desde la educación, influirá directamente en las próximas generaciones de jóvenes y futuros profesionales.
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Rescooped by Mariale Peñalosa Arguijo from Social Media Content Curation
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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | Negocios&MarketingDigital | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
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John Reeves's curator insight, May 19, 9:48 AM

Worth the READ....

emotive's curator insight, May 20, 4:11 AM

7 Great Tactics to Make your Content Curation Successful.

Anne Marie Thirsvad's curator insight, May 22, 6:20 AM

Curation is KING!