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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl

La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl | Negocios&MarketingDigital | Scoop.it
El actor y escritor estadounidense no solo le dio una valiosa lección a la pequeña, sino que entregó un mensaje que todos deberíamos escuchar.
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Estrategia de Marketing de Contenidos de Coca Cola

Estrategia de Marketing de Contenidos de Coca Cola | Negocios&MarketingDigital | Scoop.it
Coca Cola lleva más de 100 años siendo un referente mundial en creatividad y marketing. Su objetivo es ir siempre un paso más allá de sus competidores, por eso quiere prestar especial atención a los medios sociales y pasar de la excelencia creativa a la excelencia en el marketing de contenidos.
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Facebook paga 1.420 millones por una empresa que todavía no vende sus productos

Facebook paga 1.420 millones por una empresa que todavía no vende sus productos | Negocios&MarketingDigital | Scoop.it
La moda es el 'internet de las cosas', o sea, los productos que combinan el mundo físico y el virtual. El término fue creado por el presidente de General Electric, Jeff I
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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Robin Good's curator insight, March 24, 2:25 PM


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




Georges Millet's curator insight, March 25, 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

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My illustrated top 10 tips for success - Virgin.com

My illustrated top 10 tips for success - Virgin.com | Negocios&MarketingDigital | Scoop.it
Like many people, I learn better through experience than theory. Also, if presented with huge reams of text, I tend to lose interest quite quickly. Lots of us are more visual learners, so I wanted to expand my 10 tips with some imagery to illustrate the points. Hope you enjoy them, and let me know y...
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SXSW 2014: Journalism’s Future Tied to Social, Mobile, Data | Mediashift | PBS

SXSW 2014: Journalism’s Future Tied to Social, Mobile, Data | Mediashift | PBS | Negocios&MarketingDigital | Scoop.it
Amid the frenzy of SXSW Interactive were a few fundamental themes: 1) mobile is here to stay; 2) social media is the lifeblood of anyone with content to share and 3) data privacy will become a commodity given today’s surveillance state.
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Millennials will share information : News from warc.com

Millennials will share information : News from warc.com | Negocios&MarketingDigital | Scoop.it
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Facebook Revamps Pages with New One-Column Timeline Design

Facebook Revamps Pages with New One-Column Timeline Design | Negocios&MarketingDigital | Scoop.it
Facebook today announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they're looking for. The ne

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Stacy Ryan's curator insight, March 11, 10:06 AM

The buzzword of the day is "hack" -- when did that become a good thing?  And why?

Janat Bujingo's curator insight, March 11, 10:23 AM

This was long over due, just eager for what else is changing..

Stephen Lovell's curator insight, March 12, 10:20 AM

Facebook is continuously evolving and changing it's timeline and pages format and functionality in order to better serve it's users. Here's an informative article on the most recent changes to the pages format . .

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El poder de las redes

El poder de las redes | Negocios&MarketingDigital | Scoop.it
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Google Colombia: Google+ - ¡Llegó la Escuela online de AdWords para PyMEs! Desde…

Google Colombia: Google+ - ¡Llegó la Escuela online de AdWords para PyMEs! Desde… | Negocios&MarketingDigital | Scoop.it
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La atención al cliente se muda a las redes sociales

La atención al cliente se muda a las redes sociales | Negocios&MarketingDigital | Scoop.it
El cliente que reclama en Twitter es considerado mucho más influyente, afirma, Jairson Vitorino, CEO de e.life
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Facebook Could Have Controlled the World by Now. Here’s the One Big Reason It Failed.

Facebook Could Have Controlled the World by Now. Here’s the One Big Reason It Failed. | Negocios&MarketingDigital | Scoop.it
On May 9, 2008, Facebook won the Internet. Or at least it should have. On that date, in an open letter to the developer community, Dave Morin, then head of Facebook’s platform efforts, announced the release of Facebook Connect: Facebook Connect is the next iteration of Facebook Platform that allows...
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El sector de los viajes, uno de los grandes beneficiados de la actividad social

El sector de los viajes, uno de los grandes beneficiados de la actividad social | Negocios&MarketingDigital | Scoop.it
Puro Marketing - Las redes sociales ya funcionan como medio de reserva de viajes. Su capacidad para mantener una conversación fluida en tiempo real las convierte en un canal efectivo para detectar necesidades, conectar...
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Contenido Líquido en social media branding

Contenido Líquido en social media branding | Negocios&MarketingDigital | Scoop.it
Gracias a las redes sociales, las marcas han entrado en un entorno creado por y para las relaciones entre personas (no para vender)
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10 increíbles frases de Seth Godin para marketers y entrepreneurs

10 increíbles frases de Seth Godin para marketers y entrepreneurs | Negocios&MarketingDigital | Scoop.it
Sentencias tomadas del libro Vaca Púrpura de Seth Godin, probablemente el gurú del marketing más influyente en el siglo XXI
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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Negocios&MarketingDigital | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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David Blundell's curator insight, March 23, 3:12 AM

Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 9:01 AM

Interesting.

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Las 12 metamorfosis que debe protagonizar su marca para resonar con fuerza en el universo 2.0

Las 12 metamorfosis que debe protagonizar su marca para resonar con fuerza en el universo 2.0 | Negocios&MarketingDigital | Scoop.it
El universo de los social media es tremendamente complejo y cambiante. Los cambios se suceden a la velocidad del rayo en las redes sociales. Apostar por los nuevos canales 2.0 ya no es una opción sino una obligación para los “marketeros”. Se trata de una cuestión de supervivencia. Pero para zambullirse de verdad en el ...
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13 lessons every startup can learn from Warren Buffett | ventureburn

13 lessons every startup can learn from Warren Buffett | ventureburn | Negocios&MarketingDigital | Scoop.it
Warren Buffett was once the richest man on the planet. He'd still probably hold, or at least be close to, that spot if he hadn't started giving away large portions of his wealth. The multi-billiona...
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Nuevo Facebook Business Manager ayudará a administrar Páginas y Campañas

Nuevo Facebook Business Manager ayudará a administrar Páginas y Campañas | Negocios&MarketingDigital | Scoop.it
Dicha herramienta permite que las empresas y/o agencias puedan administrar múltiples campañas publicitarias y Páginas a través de una sola interfaz.
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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Negocios&MarketingDigital | Scoop.it
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
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MisionPyme

MisionPyme | Negocios&MarketingDigital | Scoop.it
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Diez errores que las pymes no deben cometer en las redes sociales

Diez errores que las pymes no deben cometer en las redes sociales | Negocios&MarketingDigital | Scoop.it
Expertos en redes sociales nos contaron cuáles son los errores más comunes que las pymes suelen comentar a la hora de publicar información en la red.
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Negocios&MarketingDigital | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
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5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)

5 Reasons Why The Ellen Tweet Worked (and 1 Key Question) | Negocios&MarketingDigital | Scoop.it
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The...
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Connect Debuts A “Living” Address Book That Maps Your Nearby Friends

Connect Debuts A “Living” Address Book That Maps Your Nearby Friends | Negocios&MarketingDigital | Scoop.it
Connect, a new location-based address book and friend-finder utility launching today for both web and iPhone, will tell you who’s nearby, allowing for more “serendipitous” encounters.
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