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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | Negocios&MarketingDigital | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl

La genial respuesta que Wil Wheaton dio a una niña que le preguntó si en el colegio le decían "nerd" | soychile.cl | Negocios&MarketingDigital | Scoop.it
El actor y escritor estadounidense no solo le dio una valiosa lección a la pequeña, sino que entregó un mensaje que todos deberíamos escuchar.
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Estrategia de Marketing de Contenidos de Coca Cola

Estrategia de Marketing de Contenidos de Coca Cola | Negocios&MarketingDigital | Scoop.it
Coca Cola lleva más de 100 años siendo un referente mundial en creatividad y marketing. Su objetivo es ir siempre un paso más allá de sus competidores, por eso quiere prestar especial atención a los medios sociales y pasar de la excelencia creativa a la excelencia en el marketing de contenidos.
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Facebook paga 1.420 millones por una empresa que todavía no vende sus productos

Facebook paga 1.420 millones por una empresa que todavía no vende sus productos | Negocios&MarketingDigital | Scoop.it
La moda es el 'internet de las cosas', o sea, los productos que combinan el mundo físico y el virtual. El término fue creado por el presidente de General Electric, Jeff I
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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Robin Good's curator insight, March 24, 2:25 PM


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




Georges Millet's curator insight, March 25, 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

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My illustrated top 10 tips for success - Virgin.com

My illustrated top 10 tips for success - Virgin.com | Negocios&MarketingDigital | Scoop.it
Like many people, I learn better through experience than theory. Also, if presented with huge reams of text, I tend to lose interest quite quickly. Lots of us are more visual learners, so I wanted to expand my 10 tips with some imagery to illustrate the points. Hope you enjoy them, and let me know y...
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SXSW 2014: Journalism’s Future Tied to Social, Mobile, Data | Mediashift | PBS

SXSW 2014: Journalism’s Future Tied to Social, Mobile, Data | Mediashift | PBS | Negocios&MarketingDigital | Scoop.it
Amid the frenzy of SXSW Interactive were a few fundamental themes: 1) mobile is here to stay; 2) social media is the lifeblood of anyone with content to share and 3) data privacy will become a commodity given today’s surveillance state.
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Millennials will share information : News from warc.com

Millennials will share information : News from warc.com | Negocios&MarketingDigital | Scoop.it
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Facebook Revamps Pages with New One-Column Timeline Design

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Facebook today announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they're looking for. The ne

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Stacy Ryan's curator insight, March 11, 10:06 AM

The buzzword of the day is "hack" -- when did that become a good thing?  And why?

Janat Bujingo's curator insight, March 11, 10:23 AM

This was long over due, just eager for what else is changing..

Stephen Lovell's curator insight, March 12, 10:20 AM

Facebook is continuously evolving and changing it's timeline and pages format and functionality in order to better serve it's users. Here's an informative article on the most recent changes to the pages format . .

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El poder de las redes

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Google Colombia: Google+ - ¡Llegó la Escuela online de AdWords para PyMEs! Desde…

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La atención al cliente se muda a las redes sociales

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El cliente que reclama en Twitter es considerado mucho más influyente, afirma, Jairson Vitorino, CEO de e.life
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Facebook Could Have Controlled the World by Now. Here’s the One Big Reason It Failed.

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On May 9, 2008, Facebook won the Internet. Or at least it should have. On that date, in an open letter to the developer community, Dave Morin, then head of Facebook’s platform efforts, announced the release of Facebook Connect: Facebook Connect is the next iteration of Facebook Platform that allows...
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El sector de los viajes, uno de los grandes beneficiados de la actividad social

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

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In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 9:01 AM

Interesting.

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13 lessons every startup can learn from Warren Buffett | ventureburn

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Warren Buffett was once the richest man on the planet. He'd still probably hold, or at least be close to, that spot if he hadn't started giving away large portions of his wealth. The multi-billiona...
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Where content curation traffic comes from and 4 ways to increase yours

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Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
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MisionPyme

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Diez errores que las pymes no deben cometer en las redes sociales

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Social Media Demographics: The Surprising Identity Of Each Major Social Network

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5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)

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When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The...
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Connect Debuts A “Living” Address Book That Maps Your Nearby Friends

Connect Debuts A “Living” Address Book That Maps Your Nearby Friends | Negocios&MarketingDigital | Scoop.it
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