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Curation: The Future of News Is All About Separating Junk From Gems

 

 


Via Robin Good
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Robin Good's curator insight, April 1, 2013 8:39 AM


At the start of 2012 Steve Rubel, EVP of Edelman, published a very interesting slide deck entitled "Insights on the Future of Media" - Volume 1.


In it he analized five key trends that had emerged from his numerous talks with CEOs, startup founders, technology vendors and reporters about what would be the key, most important best practices to emerge in the near future.

The first such practice analyzed in his presentation is "news curation" under the heading "Curate to Dominate.


Steve Rubel writes: "...what I discovered is that vertical curators like SBN may soon play a larger role in how we consume content than many of us may realize.


This has ramifications for both journalists and communicators.


Sports is one of the largest and oldest online interest verticals.The category is dominated by large brands - sites like ESPN.com and Yahoo Sports, which rose to prominence during the 1990s.


Suddenly, however, the edges are fraying.


First, athletes and teams are becoming their own media channels. Beyond that, new curators are moving in and disrupting the business. SBN, for example, rolls up the best independent blog voices covering individual teams into a carefully curated network.


The Bleacher Report, meanwhile, takes a more open, crowd- Jim Bansourced approach. Today its the 12th largest sports site, koff, Vox Media according to comScore.


Both SBN and Bleacher Report are demonstrating that there's a huge opportunity for new media brands to emerge that focus on separating art from junk.


This is all a result of too much content and not enough time."


And if you are asking what's the future of a curator as a paid resource or as a business per se, here is his answer:


"...what about breaking news, which is more of a commodity these days? Can a curator win in news too?


According to the 3.3 million people who follow the MSNBC- owned @breakingnews account on Twitter - the sub-140-character answer is "yes."


That's where we pick up the story. To learn more, I sought out fellow Hofstra University alum Lauren McCullough. She recently joined @breakingnews from AP as a Senior Editor.


...MSNBC has turned it into a 24/7 news operation that curates links faster than anyone else."


Find more valuable insight, names and brands already "walking the talk" on slides 4, 5 and 6 of this very interesting deck  (Insights on the Future of Media - Volume 1, January 2012).



Recommended. Insightful. Informative. 8/10


Here the original slideshow: http://www.slideshare.net/steverubel/the-clip-report-volume-1


Full PDF: http://dl.dropbox.com/u/30447076/The%20Clip%20Report%20Vol1.pdf




Socius Ars's curator insight, April 10, 2013 9:21 AM

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7 Tactics For Content Curation Success By Heidi Cohen

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Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
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John Reeves's curator insight, May 19, 6:48 AM

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Curation is KING!