Negocios&MarketingDigital
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Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Rescooped by Mariale Peñalosa Arguijo from Internet Marketing Strategy 2.0
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Mariale Peñalosa Arguijo from Marketing in English with Tuyo Isaza
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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Negocios&MarketingDigital | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.

 

Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html


Via Martin (Marty) Smith, Tuyo Isaza
Mariale Peñalosa Arguijo's insight:

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Martin (Marty) Smith's curator insight, December 22, 2012 12:46 AM

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

Rescooped by Mariale Peñalosa Arguijo from Marketing in English with Tuyo Isaza
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Why Storytelling Is The Future of Marketing


Via Robin Good, Tuyo Isaza
Mariale Peñalosa Arguijo's insight:

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Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.