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Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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Behind the immersiveness trend: Why now? [#Transmedia]

Behind the immersiveness trend: Why now? [#Transmedia] | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 18, 2013 1:03 AM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

cyneth's curator insight, December 18, 2013 5:14 PM

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

Rescooped by Mariale Peñalosa Arguijo from Marketing in English with Tuyo Isaza
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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Negocios&MarketingDigital | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.

 

Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html


Via Martin (Marty) Smith, Tuyo Isaza
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Martin (Marty) Smith's curator insight, December 22, 2012 12:46 AM

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Negocios&MarketingDigital | Scoop.it

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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum