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Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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Robin Good's curator insight, March 24, 2014 2:25 PM


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




Georges Millet's curator insight, March 25, 2014 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 2014 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Negocios&MarketingDigital | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Negocios&MarketingDigital | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years | Negocios&MarketingDigital | Scoop.it
IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.

Via Ken Morrison
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Ken Morrison's curator insight, December 17, 2013 5:01 AM

In Brazil and other places, citizens can communicate with local goverment by reporting places that need to be repaired.  Here is the big innovations that will be coming in the next half-decade

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Why Storytelling Is The Future of Marketing


Via Robin Good, Tuyo Isaza
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Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.