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Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time

In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, April 24, 2014 3:18 PM



How can content curation in a niche information area be monetized? Ask Joe Wilkert.


He writes: "There’s too much content out there anyway and I certainly don’t need access to even more of it. What I really need is more curation and less volume.


I want someone else to read it all and then tell me what I absolutely need to read.


They act as a filter and I pay them because they save me time and make me smarter."


The article points to the added value that traditional content publishers can offer their readers by opening the gates to community curators, who, by doing what they like the most, can bring back lots of more subscribers and attention to their brands.


"...There are sports experts, business experts, local community experts, etc. These curators are reading everything you’re publishing and picking the best of the best... They in turn publish their lists to a whole new set of subscribers; these readers pay for access to only the content recommended by the curator, not the full editions.


The best curators float to the top and drive more subscriptions than the others and you pay them a commission for each subscriber they bring in. Curators establish brand names for themselves, as in, “hey, if you’re into travel you need to subscribe to Bob Thomas…he finds all the best travel articles so I don’t have to.


But there's more, as Mr Wilker points out. The opportunities don't end there.



Rightful. Recommended. 8/10


Full post: http://www.olivesoftware.com/3/post/2014/04/-community-curation-by-joe-wikert.html 


Reading time: 3' mins.



See also: http://jwikert.typepad.com/the_average_joe/2013/06/curation-and-personalization-not-discovery.html 


Image credit: Honey dripping by Shutterstock




delhibid's comment, May 5, 2014 7:55 AM
today is www.delhibid.com online bidding sites, online bidding auction sites.https://www.xing.com/app/startpage?op=home
Brandon Meek's curator insight, May 6, 2014 11:38 AM

With so many great writers with great ideas, it only makes sense that we collect the things we find interesting and share them with others.

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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, March 24, 2014 2:25 PM


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




Georges Millet's curator insight, March 25, 2014 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 2014 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

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A Crowdsourced Curated Database of the Best Educational Tools and Learning Apps: GEDB

A Crowdsourced Curated Database of the Best Educational Tools and Learning Apps: GEDB | Negocios&MarketingDigital | Scoop.it


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Jeroen Boon's curator insight, February 21, 2014 8:06 AM

De Global Education Database (GEDB), is een zeer groot en nuttige verzameling van de beste apps, web tools, gadgets en moocs nu online beschikbaar voor allerlei educatieve doeleinden. Iedereen kan zich registreren bij GEDB en waardevol hulpmiddelen of instrumenten delen door het invullen van een speciaal formulier. Inzendingen worden beoordeeld op feitelijke onjuistheden en integriteit en wanneer goedgekeurd gepubliceerd binnen 24 uur. 

Probeer het nu: http://www.gedb.org/

Gonzalo Moreno's curator insight, February 22, 2014 7:18 AM

Learning Tools - management?

Diana Andone's curator insight, February 25, 2014 12:59 AM

GEDB, the Global Education Database, is a great and extremely useful curated collection of the best apps, web tools, gadgets and moocs now available online for educational purposes.

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Curate and Syndicate Your Own Custom Mobile TV Channel App with iLook.TV

Curate and Syndicate Your Own Custom Mobile TV Channel App with iLook.TV | Negocios&MarketingDigital | Scoop.it

"iLook.TV crowdsources TV channels, TV programs and TV commercials."


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Robin Good's curator insight, January 26, 2014 5:29 AM


iLook.TV lets you curate custom TV channels distributable via smartphone compatible apps that act as pay-TV like subscription channels.


The channels are commercial and can include or accept advertising requests thus providing a monetization opportunity for channel curators.


iLook.TV is made up of two components:

1) iLook.TV website where you create your channels

2) iLook.TV ChannelApp for ditributing your custom channel
 

In a Channel you can add / syndicate video clips and submit TV commercials to the iLook.TV system.


The ChannelApp is instead a mobile app that can be fully utilized by Channel subscribers as Program Guide for your channel as well as a TV remote to watch specific video content on their connected large TV screens. The ChannelApp can be branded, configured and submitted to the Apple App Store.


ILOOKTV supports three methods of monetization: subscription, pay-per-view, and TV commercials.


Soecifically:

  • A Channel subscription must be purchased by a TV viewer to play videos that are marked premium.


  • Pay-per-view (PPV) videos are marked with “Buy” (forever) or “Rent” (for 24-hours) and require a payment from a TV viewer.


  • TV commercials are submitted to the ILOOKTV system by advertisers and are automatically played on Channels that request them.  Advertisers are automatically charged for each insertion via instant auctions.

.

Revenues are collected by iLook.TV from subscriptions, PPV and commercials and are automatically shared with Channel owners.

.

The cost to own a Channel is $100 per year. 

N.B.: Channel owners also need to pay the standard $100 Apple Developer fee when they submit the ChannelApp to the Apple App Store.

.

Promising concept. Rough implementation.
A glimpse at what the future of video curated content may look like in the near future.


For more info: http://www.ilook.tv/ 


How it works: http://www.ilook.tv/how-it-works.html 






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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Negocios&MarketingDigital | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

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Nevermore Sithole's curator insight, March 10, 2014 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Negocios&MarketingDigital | Scoop.it

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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Content Curation: an Introductory Guide by Sadie Baxter

Content Curation: an Introductory Guide by Sadie Baxter | Negocios&MarketingDigital | Scoop.it

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harish magan's comment, October 1, 2013 3:12 AM
Easy learning easy in remembering .
enrique rubio royo's curator insight, October 20, 2013 1:44 PM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 2014 12:04 PM

Nice guide

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Curation: The Future of News Is All About Separating Junk From Gems

 

 


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Robin Good's curator insight, April 1, 2013 11:39 AM


At the start of 2012 Steve Rubel, EVP of Edelman, published a very interesting slide deck entitled "Insights on the Future of Media" - Volume 1.


In it he analized five key trends that had emerged from his numerous talks with CEOs, startup founders, technology vendors and reporters about what would be the key, most important best practices to emerge in the near future.

The first such practice analyzed in his presentation is "news curation" under the heading "Curate to Dominate.


Steve Rubel writes: "...what I discovered is that vertical curators like SBN may soon play a larger role in how we consume content than many of us may realize.


This has ramifications for both journalists and communicators.


Sports is one of the largest and oldest online interest verticals.The category is dominated by large brands - sites like ESPN.com and Yahoo Sports, which rose to prominence during the 1990s.


Suddenly, however, the edges are fraying.


First, athletes and teams are becoming their own media channels. Beyond that, new curators are moving in and disrupting the business. SBN, for example, rolls up the best independent blog voices covering individual teams into a carefully curated network.


The Bleacher Report, meanwhile, takes a more open, crowd- Jim Bansourced approach. Today its the 12th largest sports site, koff, Vox Media according to comScore.


Both SBN and Bleacher Report are demonstrating that there's a huge opportunity for new media brands to emerge that focus on separating art from junk.


This is all a result of too much content and not enough time."


And if you are asking what's the future of a curator as a paid resource or as a business per se, here is his answer:


"...what about breaking news, which is more of a commodity these days? Can a curator win in news too?


According to the 3.3 million people who follow the MSNBC- owned @breakingnews account on Twitter - the sub-140-character answer is "yes."


That's where we pick up the story. To learn more, I sought out fellow Hofstra University alum Lauren McCullough. She recently joined @breakingnews from AP as a Senior Editor.


...MSNBC has turned it into a 24/7 news operation that curates links faster than anyone else."


Find more valuable insight, names and brands already "walking the talk" on slides 4, 5 and 6 of this very interesting deck  (Insights on the Future of Media - Volume 1, January 2012).



Recommended. Insightful. Informative. 8/10


Here the original slideshow: http://www.slideshare.net/steverubel/the-clip-report-volume-1


Full PDF: http://dl.dropbox.com/u/30447076/The%20Clip%20Report%20Vol1.pdf




Socius Ars's curator insight, April 10, 2013 12:21 PM

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Future Content Filters Shall Be User-Driven and Interchangeable

Future Content Filters Shall Be User-Driven and Interchangeable | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, April 23, 2014 2:25 PM



JP Rangaswami highlights and defines seven key principles for effective filtering in this age of excessive information. 


Two of them are of particular important to the future of information access as they may have a very deep impact on society and on our ability to be in control of how to select and find what is relevant for us.


1. Filters, of whatever kind, should be user-driven and not publisher-driven. 


2. Filters should be interchangeable, exchangeable, even tradeable


"What we don’t know is how to solve a much bigger problem: what to do when there are filters at publisher level. Once you allow this, the first thing that happens is that an entry point is created for bad actors to impose some form of censorship.


In some cases it will be governments, sometimes overtly, sometimes covertly; at other times it will be traditional forces of the media; it may be generals of the army or captains of industry.


The nature of the bad actor is irrelevant; what matters is that a back door has been created, one that can be used to suppress reports about a particular event/location/topic/person."

 



Insightful. 7/10



Full article: http://confusedofcalcutta.com/2014/01/03/3740/ 


Reading time: 5'


(via Howard Rheingold)


See also: http://www.masternewmedia.org/future-of-search/ 





Stephen Dale's curator insight, April 24, 2014 11:39 AM
Rangaswami makes his own case for why filters matter:
soon, everything and everyone will be connectedthat includes people, devices, creatures, inanimate objects, even concepts (like a tweet or a theme)at the same time, the cost of sensors and actuators is dropping at least as fast as compute and storageso that means everything and everyone can now publish status and alerts of pretty much anythingthere’s the potential for a whole lotta publishing to happenwhich in turn means it’s firehose timeso we need filterswhich is why the stream/filter/drain approach is becoming more common

 

Filters are important when drinking from the Internet firehose!

Donna Papacosta's curator insight, April 24, 2014 12:31 PM

More great insights from Robin Good.

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The Future of News Is Not About Facts: It's About Context, Relevance and Opinion

The Future of News Is Not About Facts: It's About Context, Relevance and Opinion | Negocios&MarketingDigital | Scoop.it

"News sources can't just give us the facts. They must tell us what those facts mean."


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Robin Good's curator insight, February 24, 2014 4:55 PM



Here's a refreshing look at the future of news that highlights the importance of going deeper into creating value for readers by providing more focus, relevance, context and opinion.

These are the characters that properly define what we now refer to as "curation" when it comes to content and news.


The following passages, extracted from the book, The News: A User's Manual, are by Alain de Botton, and have been excerpted from a lengthy article on The Week entitled "The Future of News".


"News organizations are coy about admitting that what they present us with each day are minuscule extracts of narratives whose true shape and logic can generally only emerge from a perspective of months or even years — and that it would hence often be wiser to hear the story in chapters rather than snatched sentences.


They [news organizations] are institutionally committed to implying that it is inevitably better to have a shaky and partial grasp of a subject this minute than to wait for a more secure and comprehensive understanding somewhere down the line.


...


We need news organizations to help our curiosity by signaling how their stories fit into the larger themes on which a sincere capacity for interest depends.


To grow interested in any piece of information, we need somewhere to "put" it, which means some way of connecting it to an issue we already know how to care about.


A section of the human brain might be pictured as a library in which information is shelved under certain fundamental categories. Most of what we hear about day to day easily signals where in the stacks it should go and gets immediately and unconsciously filed.


... the stranger or the smaller stories become, the harder the shelving process grows. What we colloquially call "feeling bored" is just the mind, acting out of a self-preserving reflex, ejecting information it has despaired of knowing where to place.


...We might need help in transporting such orphaned pieces of information to the stacks that would most appropriately reveal their logic.


...it is news organizations to take on some of this librarian's work. It is for them to give us a sense of the larger headings under which minor incidents belong."

 


The call for understanding how much greater value can be provided by curating news and information in depth, rather than by following the shallow, buzzy and viral path beaten by HuffPo, Buzzfeed and the rest of the gang, is clear.


But beyond context and depth, real value can only be added if we accept the fact that going beyond the classic "objective fact reporting", by adding opinion and bias in a transparent fashion, can actually provide greater value in many ways, as Alain de Botton clearly explains:


"Unfortunately for our levels of engagement, there is a prejudice at large within many news organizations that the most prestigious aspect of journalism is the dispassionate and neutral presentation of "facts."


...


The problem with facts is that there is nowadays no shortage of sound examples. The issue is not that we need more of them, but that we don't know what to do with the ones we have...


...But what do these things actually mean? How are they related to the central questions of political life? What can they help us to understand?


...The opposite of facts is bias. In serious journalistic quarters, bias has a very bad name. It is synonymous with malevolent agendas, lies, and authoritarian attempts to deny audiences the freedom to make up their own minds.


Yet we should perhaps be more generous toward bias.


In its pure form, a bias simply indicates a method of evaluating events that is guided by a coherent underlying thesis about human functioning and flourishing.


It is a pair of lenses that slide over reality and aim to bring it more clearly into focus.


Bias strives to explain what events mean and introduces a scale of values by which to judge ideas and events. It seems excessive to try to escape from bias per se; the task is rather to find ways to alight on its more reliable and fruitful examples. 


There are countless worthy lenses to slide between ourselves and the world." 


Overall, these ideas offer a truly refreshing look at the future of news and at the relevance that context and opinion could play in transforming this medium from a vehicle of mass distraction to one of focused learning and understanding for those interested. 



Must read. Rightful. Insightful. 9/10



Full article: http://theweek.com/article/index/256737/the-future-of-news 


Reading time: 10':20"






Javier Antonio Bellina's curator insight, February 25, 2014 2:36 PM

El futuro de las Noticias no es sobre los Hechos, sino sobre contexto, relevancia y opinión.

Catherine Pascal's curator insight, March 3, 2014 5:12 AM

 Intéressant 

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Create, Publish and Curate Your Company Social Hub with Uberflip

Create, Publish and Curate Your Company Social Hub with Uberflip | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, February 11, 2014 5:26 PM



Uberflip is a new web publishing tool that allows a company to easily create a social hub populated with the most relevant content coming from their main media properties, including blogs, RSS feeds, social media channels, images and videos, presentations and PDF documents.


Uberflip publishing metaphor is the "hub" in which, similarly to Rebelmouse and Pressly you can create multiple channels where you either aggregate or curate theme-specific content.


Among Uberflip unique features there is the ability to import and convert PDF documents into editable flipbooks, an array of widgets that can be added to integrate more functionalities (e.g.: Disqus comments) and a call-to-action feature allowing you to integrate customizable and elegant subscription boxes that directly connect to your newsletter provider (e.g.: Malchimp). 


Check my test site to get an idea of what you can do with it: http://robingood.uberflip.com/h/ 


My comment: Compared to Rebelmouse, Pressly, Uberflip is a tough contender. Its key strengths are the elegant and clean output design, which displays excellently also on tablets and smartphones and the breadth of features for curating and collecting content (e.g.: custom collections). Uberflip is also the only tool of this kind that integrates a PDF to flipbook conversion engine, allowing you to integrate any company PDF into one or more collections in a beautiful format to view.


The Basic version, which allows for one hub with multiple channels, one custom collection and one CTA costs $49.95/month. Higher priced versions at 199 and 499/mo allow for using your custom domain, more collections, CTAs and additional features including analytics and other features.    


Pricing info: http://www.uberflip.com/pricing 


Free 14-day trial.



Ty it out now: http://www.uberflip.com/ 


My test site: http://robigood.uberflip.com 



-> Added to Social Media Aggregators & Hubs in the Content Curation Tools Supermap




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An Introductory Guide to Content Curation

An Introductory Guide to Content Curation | Negocios&MarketingDigital | Scoop.it

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Alfredo Corell's curator insight, January 23, 2014 3:25 PM

A very useful guide from one of the Pioneers in Content Curation

Bookmarking Librarian's curator insight, April 1, 2014 10:35 PM
Content curation
Anne-Laure Conté's curator insight, December 14, 2015 3:04 AM

What about a test on this matter at the baccalaureat ?

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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | Negocios&MarketingDigital | Scoop.it

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Robin Good's curator insight, October 18, 2013 8:16 AM



Here is the idea: "The drive for offering ‘more’ is not always the best path.


It does not always create something unique. It does not always better serve a target audience. It does not always differentiate you from the competition. It does not always offer something that can’t be found elsewhere. It does not always solve a problem, or fulfill a desire."


Collecting and regurgitating all of the news that "appear" to be relevant may not be such a great idea after all.


"With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection."

I don't know if I'd be so generous to label "collection" this uncontrolled regurgitation of content with little real vetting and verification (let alone curation), but Dan Blank, has an interesting story about curation and collectors that I woud not hesitate to recommend reading.


There are some good insights in it.


One of them rings like this: "...collecting behavior is to collect AS MUCH of something as possible, and not curate or edit their collection at all.


Indeed I see many supposed curators doing exactly this.

 

Because, as Dan writes correctly "...with unlimited bandwidth and free distribution channels with digital media, it can be sooooo tempting to post more and more content, aimed at more and more target markets.


Plus, the temptation to seem as large as possible, and to give Google as much content as possible to crawl for all of those searches."


But there's a lot more valuable stuff and insight to get by reading in full the original story (even if it was written in 2010).


Insightful. Truthful. 8/10


Full article: http://wegrowmedia.com/digital-publishing-curation-vs-collection-vs-experience/ 


(Image credit: Robin Good)




Thorsten Strauss's curator insight, October 19, 2013 4:43 AM

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

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The Museum of Online Museums: A Curated Catalogue of Fantastic Web Collections

The Museum of Online Museums: A Curated Catalogue of Fantastic Web Collections | Negocios&MarketingDigital | Scoop.it

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Mary Reilley Clark's curator insight, October 25, 2013 10:25 AM

I love browsing museum collections online, and this site has links to some amazing ones I hadn't seen before.

John Thomas's curator insight, February 9, 2014 1:12 PM

The Museum of Online Museums is an online project showcasing a growing catalogue of the most interesting digital museums and online collections of all kinds. 

Catalina Elena Oyarzún Albarracín's comment, May 7, 2014 4:02 PM
Great post,thanks fr sharing!!!
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Journalistic Mindmap Helps Curate Context Around a Story: Mattermap

Journalistic Mindmap Helps Curate Context Around a Story: Mattermap | Negocios&MarketingDigital | Scoop.it

 

 


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David Sallinen (WAN-IFRA)'s comment, September 29, 2013 3:14 PM
Excellent ;-)
Javier Antonio Bellina's curator insight, April 26, 2014 11:20 AM

¡Mapas mentales en acción!

TeresaSiluar's curator insight, April 27, 2014 11:28 AM

Uso de mapas mentales en la curación de contenidos.