Negocios&MarketingDigital
2.7K views | +0 today
Follow
Negocios&MarketingDigital
Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
Your new post is loading...
Your new post is loading...
Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Gyda Arber Explores Transmedia Post-Apocalyptic Dating in FutureMate

Gyda Arber Explores Transmedia Post-Apocalyptic Dating in FutureMate | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, February 14, 2014 12:07 AM


Lauren Wissot:  "Online dating takes an offline twist in FutureMate, the latest transmedia extravaganza to premiere at The Brick Theater in Williamsburg, Brooklyn" ...

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Immersive Storytelling: Managing the Transmedia Environment From the Back End

Immersive Storytelling: Managing the Transmedia Environment From the Back End | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
Mariale Peñalosa Arguijo's insight:

add your insight...

 10
more...
The Digital Rocking Chair's curator insight, December 9, 2013 10:27 PM


Frank Huerta:  "There’s a new storyteller in town. Transmedia storytelling, or multiplatform storytelling, is the technique of telling multiple stories across multiple platforms and formats using current digital technologies" ...

Jacqueline Taylor-Adams's curator insight, December 10, 2013 10:30 AM

Thank you to The Digital Rocking Chair for scooping a much needed conversation, managing the transmedia environment from the back end! I also like how Frank Huerta explains transmedia the core concern of the IT team in this Data Center Journal article.

 

"Transmedia should not be confused with multimedia, which is the telling of a single story in multiple mediums; rather it is the telling of multiple stories over multiple mediums that fit together to tell one pervasive story."

 

"The challenges are clear: employees will need to access up-to-date creative data from anywhere in the world, and a subscription database will be required to allow consumers to access all media quickly and easily while satisfying the needs of the marketing executives on the back end."

 

Now go forth and immerse yourself in the ever prevelant transmedia storytelling http://smarturl.it/MngTransMediaEnviro

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

Behind the immersiveness trend: Why now? [#Transmedia]

Behind the immersiveness trend: Why now? [#Transmedia] | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, December 18, 2013 1:03 AM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

cyneth's curator insight, December 18, 2013 5:14 PM

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
Scoop.it!

21st Century Writer’s Room [#Transmedia]

21st Century Writer’s Room [#Transmedia] | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, October 26, 2013 3:54 AM


Lance Weiler:  "The last few years have seen a rise in filmmakers who are extending the stories they tell beyond a single medium" ....