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Todo para mejorar los negocios en plataformas digitales, mercadeo digital, redes sociales, y aplicativos.
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Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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Market Your Business the Marvel Comics Way

Market Your Business the Marvel Comics Way | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 20, 1:25 AM


Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer

Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer | Negocios&MarketingDigital | Scoop.it

 

Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"


Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, January 29, 3:44 AM

A festival still steeped in the established art of cinema, the question inevitably arises: Will any of these experiments in storytelling transcend the category of “first word art” and become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?


Click to watch videos and read more.

The Digital Rocking Chair's curator insight, January 30, 9:41 AM


Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere

TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere | Negocios&MarketingDigital | Scoop.it

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The Digital Rocking Chair's curator insight, December 4, 2013 9:31 PM


Alison Willmore:  '"Mob City," TNT's miniseries from writer-director-executive producer Frank Darabont set in 1940s Los Angeles, premieres this Wednesday, and the network's trying out an unusual experiment to promote the three-week series -- an "adaptweetion" (their word!) in which the script for the first episode will be adapted for and published through Twitter."

Vivalist's curator insight, December 5, 2013 7:59 AM

an "adaptweetion"... ah ah ah. I have no idea what good it can do and see that mostly as a PR stunt so guys like me reshare it ;)

BUT who knows...

Rescooped by Mariale Peñalosa Arguijo from Marketing in English with Tuyo Isaza
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Why Storytelling Is The Future of Marketing


Via Robin Good, Tuyo Isaza
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Katherine Anne's curator insight, October 7, 2013 2:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 10:10 AM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 11:30 AM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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'Wearable' book allows reader to feel emotions of characters

'Wearable' book allows reader to feel emotions of characters | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, January 30, 7:30 AM

MIT 'wearable' book redefines multisensory media.  Interesting that article doesn't mention how they established the psychology - defining emotions, the physiological reaction of the emotions (or even how they know where the reader is on the page--maybe it's one emotion per page) but it's a stunning peek into the potential of combining technology with storytelling.  It's also another example of the importance of psychology as technology allows us to augment personal experience.  (Might even raise interesting ethical issues of impact of emotional response on different individuals.  Potential as therapeutic device to reset positive emotions.  Would it work in reverse, too?)

Allan Dale Maurer's curator insight, January 30, 8:24 AM

Don't think it will be replacing my Kindle real soon.

 

Angel Somers's curator insight, February 1, 8:29 AM

I'm not sure If I am ready for this new literacy model.

Rescooped by Mariale Peñalosa Arguijo from Internet Marketing Strategy 2.0
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 1:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 2:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 3:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Mariale Peñalosa Arguijo from Transmedia: Storytelling for the Digital Age
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Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | Negocios&MarketingDigital | Scoop.it

Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, November 29, 2013 4:14 AM

Great article.

 

The player is now not a witness, he is not being guided through a story. He is now a part of it. It's not a case of watching a character. The player is the character, the character is an extension of the player in the same way a car is. The character therefore inherits all the personality traits of the player. This can create situations that detriment a linear story, - click and read more.

Maxine Horn's curator insight, November 29, 2013 5:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Katie Chase's curator insight, December 5, 2013 2:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna

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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Negocios&MarketingDigital | Scoop.it

Ken's Key Takeaway:

There is no such thing as digital storytelling.....just storytelling in the digital age.

Worth remembering.
Ken 


Via The Digital Rocking Chair, Dr. Pamela Rutledge, Roxana Marachi, PhD, Ken Morrison
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ChelseyMarie's curator insight, January 18, 2013 5:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.