Negativity Bias in Online News and Conversation
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Negativity Bias in Online News and Conversation
Why do people seem to give more credibility to bad news and social commentary? The answer may lie in evolution.
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Rescooped by Genevieve Walsh from Consumer Psychology and Emotional Buying
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“Big data is going to replace the majority of marketers”

“Big data is going to replace the majority of marketers” | Negativity Bias in Online News and Conversation | Scoop.it
Bryan Eisenberg believes that part of what marketers do will be replaced by automation because they can't keep up with Google. He has a point. (What do #search engines want?
Genevieve Walsh's insight:

Stay on-top of developments in analytical platforms or you might get lost in the pack. Stay a head of the curve and measure the most important metric you're not tracking yet...Emotion!

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Genevieve Walsh's curator insight, April 14, 2013 1:50 PM

Marketers must make sure they're taking advantage of analytics platforms at their disposal.

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3 Reasons Marketing Campaigns Need a Lead Digital Agency

3 Reasons Marketing Campaigns Need a Lead Digital Agency | Negativity Bias in Online News and Conversation | Scoop.it

Brands and startups need a quarterback that manages the campaign and makes things happen.


 

Genevieve Walsh's insight:

Once motivational insights are revealed, one should have a proper agency to help guide targeting and spend.

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Rescooped by Genevieve Walsh from The MarTech Digest
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The Definitive Content Marketing Formula - Search Engine Journal

The Definitive Content Marketing Formula - Search Engine Journal | Negativity Bias in Online News and Conversation | Scoop.it

"Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development of profitable content marketing strategies."

 

Conclusion...

 

As a result, given the fact that this formula can effectively match to the online marketer’s expectations in order to build successful content marketing strategies, the overall rationale of this process can be absolutely complied with their needs. A combination of content marketing and search engine optimization tactics, all applied to this formula can fill the gap and improve the search organic visibility of particularly e-retailing websites. However, I want again to stress out the need of focusing both to the general image of the process and to each individual step separately, as both of them are equally important for the development of successful content marketing campaigns.


Via marketingIO
Genevieve Walsh's insight:

Is your content effective? Use emotional analytics to dive deeper into the realm of business intelligence @behaviormatrixhttp://behaviormatrix.com/emotions-of-medical-marketing/

 

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marketingIO's curator insight, March 20, 2013 8:41 AM

If you're relatively new to the content marketing process, this article will be of value to you, covering the basics associated with content research, creation, distribution and metrics.  Simple and easy for the beginner.


  • See the article at www.searchenginejournal.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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BehaviorMatrix℠ Emotional Analytics for Pharmaceutical Marketing

BehaviorMatrix℠ Emotional Analytics for Pharmaceutical Marketing | Negativity Bias in Online News and Conversation | Scoop.it
BehaviorMatrix℠ has launched a new platform that gives brands unprecedented ability to measure public perception and predict consumer behavior. (It says as largest oncology blog ever ..
Genevieve Walsh's insight:

Bad news and experiences travel across the web faster than the anecdote of a "happy customer". Gain a perceptual perspective of your brand! Make  more intelligent strategic decisions, improve customer relationship management and improve the effectiveness of your advertising.

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The Evolution of Sentiment: Beyond Like and Dislike #SAFS

The Evolution of Sentiment: Beyond Like and Dislike #SAFS | Negativity Bias in Online News and Conversation | Scoop.it
Genevieve Walsh's insight:

Move beyond like and dislike. For more on Actionable Sentiment Analytics #SASF @behaviormatrix.comhttps://theinnovationenterprise.com/summits/sentiment-analysis-san-francisco-2013#sponsors

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Social Media Works Precisely Because Consumers Think it Doesn't

Social Media Works Precisely Because Consumers Think it Doesn't | Negativity Bias in Online News and Conversation | Scoop.it
A few days ago, my husband looked up at me from over his laptop and said "Yahoo has a poll asking people if social media influences their buying decisions." After I smiled and chuckled a bit, I asked him what the poll "concluded."...
Genevieve Walsh's insight:

This article supports the need for analytic platforms that have the ability to measure sentiment and beyond that the emotional drivers behind behavior. Visit us at www.behaviormatrix.com for your emotional report card & to find out how your target audience perceives your brand.

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BSI: Teradata Case of the Tainted Lasagna

Great Brands, a major food producer, faces yet another recall. The government is pointing at Turkey Broccoli Lasagna as the culprit, so the Chief Risk Office...
Genevieve Walsh's insight:

Need damage control? Find out how effective your next marketing campaign really is in changing consumer perception @behaviormatrix

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Data2Decisions (#BigData Analytics)

Data2Decisions (#BigData Analytics) | Negativity Bias in Online News and Conversation | Scoop.it
Data2Decisions (#BigData Analytics), by R Ray Wang: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @rwang0: Data2Decisions (#BigData Analytics) is out!
Genevieve Walsh's insight:

Using BigData Analytics to build favorable brand perceptions, identify opinion leaders and generate more sales @behaviormatrix

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