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New personality types in social media | Aberfield Communications

New personality types in social media | Aberfield Communications | Social Media Information Updates | Scoop.it
Research by first direct leads to an improved understanding of the different personality types in social media

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iNeoMarketing's curator insight, April 17, 2013 5:45 AM
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The Most Common Misconception About Lead Nurturing | SiriusDecisions Blog

The Most Common Misconception About Lead Nurturing | SiriusDecisions Blog | Social Media Information Updates | Scoop.it

Excerpt....

 

Here are some tips to help you make this distinction and guide the development of a focused, effective approach to lead nurturing:

Segment and categorize leads. Unlike a drip marketing program, which may involve sending the same automated response to all responders, nurture involves segmenting and categorizing your leads, based on where they sit in the demand waterfall, to determine what type of treatment (i.e. content, offers and messages) they will receive to influence further engagement.Guide buyers through the buying process. Lead nurture is designed to facilitate a buyer’s journey through the buying process and influence his or her decisionmaking process along the way. Unlike drip marketing, in which all responders receive the same message and offers, lead nurturing takes into account individual buyer preferences and delivers relevant messaging and content within the context of the stages of the buying cycle.Determine how leads will be transitioned. Drip marketing programs tend to have a standard, impersonal method of followup. Lead nurturing involves the identification of specific signals that indicate a potential buyer is ready to move back into an active demand state, and a disposition that is tailored to the needs of the buyer and his or her stage in the buying cycle.

 


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iNeoMarketing's curator insight, March 15, 2013 7:35 AM

We often hear people incorrectly use the term lead nurturing, and this post captures the essence of lead nurturing as compared to drip marketing and triggered emails.


  • See the article at www.siriusdecisions.com
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Optify | 5 Lead Nurturing Emails Every Company Should Send

Optify | 5 Lead Nurturing Emails Every Company Should Send | Social Media Information Updates | Scoop.it
In my last blog post “5 Reasons You Need Email Marketing Campaigns”, I noted that that out of all the other online marketing channels, many studies have shown that email marketing wins on ROI.

 

Summarized...

 

1. Newsletter

2. New blog post announcement

3. New product or service upgrade/announcement

4. Discount or promotion

5. Advice in the form of guides, eBooks or whitepapers


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iNeoMarketing's curator insight, June 7, 2013 7:52 AM

Lead nurturing content should be focused on the element of surprise, so whatever you send, surprise your recipient.


  • See the article at www.optify.net
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Peg Corwin's curator insight, June 15, 2013 9:32 AM

Sensible suggestions, but I hope those blog posts are not saley.  Hope they answer client pain points, are fun, etc.

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The Basics of Lead Nurturing #infographic - Pardot | #TheMarketingAutomationAlert

The Basics of Lead Nurturing #infographic - Pardot | #TheMarketingAutomationAlert | Social Media Information Updates | Scoop.it
Most of the leads you are sending your sales team aren’t going to buy.
That might sound a little harsh, so before you prepare to defend your marketing campaigns and lead qualifying process, let me clarify: this is due to no fault of your...

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iNeoMarketing's curator insight, August 1, 2013 10:45 AM
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Intelligent Lead Nurturing Tracks for B2Bs | LeadFormix | #TheMarketingAutomationAlert

Intelligent Lead Nurturing Tracks for B2Bs | LeadFormix | #TheMarketingAutomationAlert | Social Media Information Updates | Scoop.it

Defining lead nurturing tracks are a critical part of any lead nurturing program.

 

Condensed...

 

Some intelligent nurture tracks B2B marketers must consider including in their game plan are:

New prospects welcome track

Low intensity contact track

As prospects move along the welcome track, you might realize that some of them are just not going to be ready to buy anytime soon. Move these prospects to a low intensity track which sends them communication at regular intervals and reminds them of your presence.

Specific information track

Wake up track

Very often prospects in the welcome track or perhaps even those in more accelerated tracks become inactive. Move them to a track that focuses on delivering innovative, interesting content that will nudge them awake.

Accelerated engagement track

Prospects that show a definite interest in buying need to be set on a nurture track that accelerates them through the buying stages. Give them content that makes them confident that your product will fit their need and is the best solution.

Sales returned lead track

It sometimes happens that prospects that are sales ready, when passed on as leads, are not qualified by the sales team. Bring these prospects back to a track that continues to send them useful content with the hope that you can again convert them to a qualified sales ready lead.

Lost lead track

There will be times when you will lose a prospect to a competitor. Do not at that point delete them from all lists. Instead stay in touch.

After sale track


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iNeoMarketing's curator insight, August 7, 2013 11:09 AM

An approach, but be careful as you'll need to multiply some tracks by the number of personas!


  • See the article at www.leadformix.com
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[SLIDES] Lead Nurturing Basics - Pardot | #TheMarketingAutomationAlert


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iNeoMarketing's curator insight, August 8, 2013 6:54 AM
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Lead Generation Lessons from 4,000 Businesses

Lead Generation Lessons from 4,000 Businesses | Social Media Information Updates | Scoop.it
wanty to know the lessons of over 4,000 businesses? http://t.co/eU1n5xeM9Z

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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Media Information Updates | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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Smart List: 50 Great Blogs & Blasts

Smart List: 50 Great Blogs & Blasts | Social Media Information Updates | Scoop.it
Today we are recognizing 50 thought leading blogs, blasts and edtech sites.

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Dr Pam Hill's curator insight, August 13, 2013 8:31 AM

This is a great list of the leaders in tomorrow's schools.  Enjoy!

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6 Steps to Setting Up Your Google+ Profile

6 Steps to Setting Up Your Google+ Profile | Social Media Information Updates | Scoop.it
Have you set up your Google+ profile yet? A great Google+ profile is essential to growing your visibility.

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Must See Social Media Statistics | Social Media Today

Must See Social Media Statistics | Social Media Today | Social Media Information Updates | Scoop.it

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....


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Lee Werrell's curator insight, August 12, 2013 6:06 AM

The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss

Béatrice Tétaz, ACC's curator insight, August 13, 2013 2:02 AM

very usfull #aequaONLINE

Jeff Domansky's curator insight, August 13, 2013 2:06 PM

Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.

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What is Google Plus and why should I join another social platform?

What is Google Plus and why should I join another social platform? | Social Media Information Updates | Scoop.it
Google Plus has the potential to permanently change the search landscape, so, what is Google Plus and how do I use it?

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Storytelling—Not Digital—Is Transforming The Creative Industry

Storytelling—Not Digital—Is Transforming The Creative Industry | Social Media Information Updates | Scoop.it

Storytelling – not digital – is transforming the creative industry according to our own @bsnel: http://t.co/ukSLfp1T7g #marketing


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Jennifer Palmer Farrington's curator insight, July 29, 2013 9:21 AM

Having a story to tell first, then using multiple mediums for different audiences is more effective and efficient use of dollars.

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Get Started with Lead Nurturing 101 [Worksheet] - Pardot | #TheMarketingAutomationAlert

Get Started with Lead Nurturing 101 [Worksheet] - Pardot | #TheMarketingAutomationAlert | Social Media Information Updates | Scoop.it
Lead nurturing is a hot topic, and one that comes up on a day-to-day basis here at Pardot.

 

Key excerpt...

 

If you’re just getting started with lead nurturing but aren’t exactly sure what content to send and when, we’re here to help! The worksheet below will help you organize your nurturing efforts by outlining the stages of your sales cycle (note: you may have more or less than six) and the audience(s) that you’re trying to reach. Then, you can map pieces of content to the appropriate stage of the sales cycle based on the needs and pain points of your intended audience.


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iNeoMarketing's curator insight, July 29, 2013 6:10 AM

Pardot delivers a wide range of very helpful information for the MA user, and this worksheet makes tremendous sense. Click on the image, copy and use.


  • See the article at www.pardot.com
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A Framework for Successful Lead Nurturing Campaigns #checklist - Pardot | #TheMarketingAutomationAlert

A Framework for Successful Lead Nurturing Campaigns #checklist - Pardot | #TheMarketingAutomationAlert | Social Media Information Updates | Scoop.it
According to Gleanster Research, 50% of your inbound leads are qualified, but not yet ready to buy.
That’s like having half of your database playing hard to get.

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iNeoMarketing's curator insight, August 1, 2013 10:51 AM
  • See the article at www.pardot.com
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4 Must-Have Nurturing Campaigns for B2B Marketers - Pardot | #TheMarketingAutomationAlert

4 Must-Have Nurturing Campaigns for B2B Marketers - Pardot | #TheMarketingAutomationAlert | Social Media Information Updates | Scoop.it
With recent studies showing that 50% of leads are qualified but not yet ready to buy, the question is no longer “should you invest in lead nurturing,” but rather, “can you afford not to?

 

Condensed...

 

Start with the following four simple drips to get the hang of building targeted, effective campaigns.

The Post-Event DripThe Renewal Time DripThe New Customer DripThe Topic Drip

Pick a common pain point that will grab your audience’s attention and compile content around it, then figure out how you can gradually and naturally move from this topic into other features and benefits of your product. Once you’ve built out this first topic drip and figured out a logical flow of content, building out other topic drips that cater to the priorities of your other prospects will be a cinch.


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iNeoMarketing's curator insight, August 22, 2013 2:14 PM

Basics, basics, basics. There's so much more to drips than these four, but they are the four basic categories.


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Are You Using Twitter Cards For Lead Generation

Are You Using Twitter Cards For Lead Generation | Social Media Information Updates | Scoop.it
With Twitter cards, you can now generate and nurture leads on social media.

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Social Media Information Updates | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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miracletrain 夢想驛站's curator insight, August 29, 2013 10:29 AM

#SEO##DigitalContentStrategy#

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Building up Social Media Marketing Strategy

Building up Social Media Marketing Strategy | Social Media Information Updates | Scoop.it
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

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Why LinkedIn Became My Favorite Social Network

Why LinkedIn Became My Favorite Social Network | Social Media Information Updates | Scoop.it
It's nothing personal—just business.

 

Of the many social networks constantly vying for my attention—Facebook, Twitter, Google Plus, Pinterest, LinkedIn, Tumblr, and maybe YouTube—LinkedIn has won my heart. Here’s why:


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B2B Content Marketing Trends for 2014 [Research]

B2B Content Marketing Trends for 2014 [Research] | Social Media Information Updates | Scoop.it
To develop your 2014 B2B content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.

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Stefano Principato's curator insight, August 14, 2013 2:14 AM

Marketers use a variety of content creation techniques. 

 

Over 90% of organizations create unique content.

One third of organizations curate third party content.

30% of organizations use customer-generated content.

Mr Tozzo's curator insight, August 14, 2013 5:48 AM
To develop your 2014 B2B content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.
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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Media Information Updates | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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Building up Social Media Marketing Strategy

Building up Social Media Marketing Strategy | Social Media Information Updates | Scoop.it
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC]

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC] | Social Media Information Updates | Scoop.it

Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile. 

 

Source: http://www.hashmeta.com/blog/15-jaw-dropping-social-media-marketing-statistics-every-marketer-should-know/


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Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years.