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It’s Raining Organic

It’s Raining Organic | nature friendly products | Scoop.it

Trends: With a growing awareness of the benefits of making organic a way of life, most localities in Bangalore now boast an organic store, sometimes even more than one, finds Bhumika K.

It’s there in your vegetables, it’s there in your spices, your tea, even in your sambar powder. It’s in your jam, dal, millet-bread, atta…it’s in your clothes too. But more than ever it’s on your mind. And it’s a word called ‘organic’ that’s becoming a whole new way of life — of benefitting from going back to your roots.

Bangalore is seeing a quick sprouting of organic stores, not just in its large shopping hubs, but also in smaller localities and neighbourhoods. A lot more people seem to be catching on to the organic mantra each day, and as word spreads, and demand increases, there’s a store at an arm’s reach for most people in the city. In late 2012, International Competence Centre for Organic Agriculture (ICCOA) stated that Bangalore had 68 retail shops selling organic produce — including dedicated outlets as well as those which have sizeable space earmarked for organic produce. See any supermarket and you will be sure to find a section dedicated to organic. Even online stores have a separate section of organic products.

While earlier, people only had a Namdhari’s Fresh to turn to for organic veggies, now a lot more effort is going into making daily living as natural and therefore as healthy as possible, turning life safe and chemical-free, leaving a minimal carbon footprint, about caring for the earth that gives you so much. So much so that most daily usage products are turning organic — from milk and meat, to washing powders and floor cleaners. Smart entrepreneurs are using organic ingredients to make readymade food mixes — an organic imagination has taken wing and there’s no end to creatively exploring possibilities of what comes out of the organic magic-bag.

 

“A lot more people are making organic a part of their routine — they know it’s good for them and the planet,” confirms Ami Patel, category head-home, Mother Earth. At their Domlur store, where they have stocked organic products since 2009, food, specially staples, are pretty popular. “Some regular clientele buy their monthly groceries from us, while many others look for specifics.” They have a range of around 200 food products, but they have around 100 non-food products, including house cleaning and personal care items like lotions and shampoos. It’s a slowly, but steadily catching up trend. Vijay Grover, co-founder of Bangalore Organic Store, talks of how they have now diversified into organic clothing, specially innerwear. “People with allergies seem to prefer organic clothing. We have also begun to stock t-shirts,” he says. They initially set up an online-only store. But the demand was such that they had to open up a retail nook as well in Cox Town.

“We realised there is a demand here in Bangalore, among the IT crowd. The younger generation, specially pregnant women and young mothers, are willing to spend on organic products. So we concentrated a lot on baby food and oatmeal,” says Grover. He also points to another trend in the organic market: “People are willing to pay more for branded products because they are certified organic, rather than unbranded, though we source from trusted growers.” People are also suspicious of adulteration in cooking oils, and so cold-pressed organic cooking oils have caught people’s imagination, he offers. A lot of new customers come looking for organic foods, based on a dietician’s recommendations.

Ridhima Peravali, who works for a non-profit organisation, has been in Bangalore two years. She used organic products even while she lived in the U.S.A for three years. “Earlier I shopped at Era Organics near my home in Dollar’s Colony and now I shop at Buffalo Back in Malleswaram, which is on my way back from my workplace. The only thing I find difficult to find on a consistent basis here in India is organic vegetables. They are available only select days a week, and there is actually a queue for them!” Her parents come from an agricultural family in Bihar and they were aware of what kind of pesticides go into crops; she also buys organic sugar because it’s sulphur-free. “Moreover, in India, organic products cost only 1.5 times more than non-organic, while in the West, prices are almost thrice as much.”

The reasons for consumers to go organic may be many. Manjunath Pankkaparambil, owner of Lumiere, an organic restaurant and store in Marathahalli, gives credit to Aamir Khan’s episode on organic food in the Satyameva Jayate TV series, as well as events like BioFach organic exhibitions, in raising consumer awareness about the advantages of consuming organic. “It is not just fashionable to be organic, people are understanding it.” There are many newcomers each day at his store who come on friends’ recommendations. Manjunath says a lot of older customers have the time to understand the concept of organic and have tasted the goodness of it before. Apart from fresh vegetables grown on their own organic farm, Lumiere also sells organic chicken and eggs from their organic poultry farm. They also take orders online — about 50 people order over the weekend.

The Jaivik Krishik Society runs perhaps what is one of the oldest outlets in the city selling organic (since 2006) — surprisingly, it’s a state-run enterprise. It’s an offspring of the State’s horticulture department, with a supply network of over 300 farmers. It also has the advantageous location of being in Lal Bagh. Harish, senior manager at the Jaivik Mall, says their footfalls total 50 every day, mostly from the early morning walkers in the park. “We have a whole variety of rice, wheat, dals, millets and pulses grown all over Karnataka. On Friday and Saturday we have vegetables too. Because it’s grown locally and we purchase directly from farmers, our products are priced much lesser than other branded ones. Yet, new customers ask us why organic is priced so high. But they are convinced when we tell them about the way yield drops when a farmer starts organic cultivation, and how much more effort it takes to raise such a crop.”

 


Via Giri Kumar
Susan Sharma's insight:

Grow your own vegetables organically in your backyard or balcony.   There can be no better certificate for the organic food you consume from your own produce.

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Steve Kingsley's curator insight, July 20, 2013 8:26 PM
It’s Raining Organic - in India too!
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IndianWildlifeClub.com - Android Apps on Google Play

IndianWildlifeClub.com - Android Apps on Google Play | nature friendly products | Scoop.it
With over a million apps and games, Google Play has something for everyone. Browse and install your favorite Android apps and games on your Android phone, tablet, TV or from the Web.
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Can Money Bring Back Forests - Indian Wildlife Club Ezine - January, 2016

Can Money Bring Back Forests - Indian Wildlife Club Ezine - January, 2016 | nature friendly products | Scoop.it
Indian Wildlife Club Ezine
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The logic that pervades through the piece will get anyone reconsidering their stance on Forest denudation.  Afforestation efforts seem to be coming a cropper

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Freecultr.com/store/indianwildlifeclub

Freecultr.com/store/indianwildlifeclub | nature friendly products | Scoop.it
Buy now awesome cotton Tees with artwork and photographs relating to nature and wildlife
Visit &...
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Digital paintings of birds and landscapes by Ragoo Rao-now available in the IndianWildlifeClub store.  Use discount coupons

AAFR95 Rs.200/- OFF valid till 31st Oct 2015
IWC150 Rs 150/- OFF valid till 11th Sep 2015

 
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Tulsi-an alternative to cigarette smoking-part II - Indian Wildlife Club Ezine - July, 2015

Tulsi-an alternative to cigarette smoking-part II - Indian Wildlife Club Ezine - July, 2015 | nature friendly products | Scoop.it
Indian Wildlife Club Ezine
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"Also people around me are not giving me bad vibes, may be because they like the smell of Tulsi. “ 

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To Corbett with Love - YouTube

A short film made in the year 2000, set in Corbett National Park, India. Filmed, scripted and produced by Dr.Susan Sharma.
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Will you love the tiger even after it has attacked you and you had to spend an year in hospital?

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Wildscapes Product Store - Magazines - Environ Quarterly-Subscribe for one year

Wildscapes Product Store - Magazines - Environ Quarterly-Subscribe for one year | nature friendly products | Scoop.it
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Published from Kolkatta

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Clean India, green India: Vivek Oberoi joins the league of Swachh Bharat Abhiyan

Clean India, green India: Vivek Oberoi joins the league of Swachh Bharat Abhiyan | nature friendly products | Scoop.it
Vivek Oberoi joins Swachh Bharat Abhiyan.
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Why School Gardens Matter

Why School Gardens Matter | nature friendly products | Scoop.it
Why School Gardens Matter (I would love to see more classes at #tdsb build gardens for their schools and communities http://t.co/as8Y7qXj0t #organic #gardening #oneduc)...
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Study finds organic produce is more nutritious : Nature News Blog

Study finds organic produce is more nutritious : Nature News Blog | nature friendly products | Scoop.it
Study finds organic produce is more nutritious http://t.co/zSckBjlEkp
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Book Review - Indian Wildlife Club Ezine - July, 2014

Book Review - Indian Wildlife Club Ezine - July, 2014 | nature friendly products | Scoop.it
Indian Wildlife Club Ezine
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Gift a book-niche books for a generation focused on what they are doing.

 

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#OurResponsibility

#OurResponsibility | nature friendly products | Scoop.it
April is #EarthMonth! Here's putting what might go in the trash to good use. #Composting #SproutsFarmersMarket (Interested in #composting but not sure where to begin?

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Brenda J. Rankin's curator insight, June 22, 2014 5:57 PM

Good dirt is the secret to growing garden vegetables. Know what to compost .

 

 

 

 

Invisible Gardener's curator insight, July 12, 2014 11:25 AM

Yes

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Wildscapes Product Store - Organic Products - Chilly Pickle

Wildscapes Product Store - Organic Products - Chilly Pickle | nature friendly products | Scoop.it
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Chillies grown organically and pickled

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India's rice revolution

India's rice revolution | nature friendly products | Scoop.it
In a village in India's poorest state, farmers are growing world record amounts of rice – with no GM or herbicide. Is this a solution to world food shortages? John Vidal meets the farmers
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While the "green revolution" that averted Indian famine in the 1970s relied on improved crop varieties, expensive pesticides and chemical fertilisers, SRI appears to offer a long-term, sustainable future for no extra cost. With more than one in seven of the global population going hungry and demand for rice expected to outstrip supply within 20 years, it appears to offer real hope. Even a 30% increase in the yields of the world's small farmers would go a long way to alleviating poverty.

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Wear your Passion! - Indian Wildlife Club Ezine - February, 2016

Wear your Passion! - Indian Wildlife Club Ezine - February, 2016 | nature friendly products | Scoop.it
Indian Wildlife Club Ezine
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The Tees are sold online and are available in India only. 10% discount is available on all online purchases.  

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Save wildlife-save the honeybees!

Save wildlife-save the honeybees! | nature friendly products | Scoop.it
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Our Tees emphasize the need to protect the web of life.  Save the bees and butterflies and the birds.   When the bottom of the pyramid is healthy, the apex animals will be protected by nature.  

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Buy Giraffe T-Shirt Online | Freecultr Express

Buy Giraffe T-Shirt  Online | Freecultr Express | nature friendly products | Scoop.it
Shop Giraffe T-Shirt Online designed by Susan Sharma at Freecultr Express for just Rs. 499.
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Now Rs 150/-off Use coupon code IWC150 for any T shirt bought from our store! Offer valid till September 11.

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Wildscapes Product Store - Mobile Apps

Wildscapes Product Store - Mobile Apps | nature friendly products | Scoop.it
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Download these free mobile apps if you are a bird watcher.

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Susan Sharma's curator insight, May 27, 2015 1:47 AM

Simple but useful applications to awaken the bird watcher in you.

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Jane Goodall explains empathy and why kids need pets

Jane Goodall explains empathy and why kids need pets | nature friendly products | Scoop.it
The primatologist sat down with MNN, sharing her thoughts on climate change, compassion and a dog named Rusty.

 

You've said your appreciation for animal sentience began with Rusty, a dog you befriended as a child in England. In what ways could you sense his sentience? Do you think growing up with pets is a good way for children to learn empathy for other animals?
I think it's desperately important for a child to grow up with a pet, providing there's somebody to make sure that they understand how the animal should be treated. And, you know, Rusty worked out problems. He worked out that if he was hot, he could trot down the road, down to the chine and have a little swim and come back. He even did pretend games. He was unlike any other dog I've ever had.



 


Via Edwin Rutsch
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Organic Garten | Online Garden Store, Organic Vegetable Seeds, Grow B

We aim to transform urban population to turn green and grow their own pesticide free organic vegetables. Inspiring you to create your own kitchen garden on
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Recommend these seeds as purely organic, grown by by a techie turned entrepreneur of organic seeds.

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Jacqueline Fernandez plans to open organic food cafe in Mumbai - TheHealthSite

Jacqueline Fernandez plans to open organic food cafe in Mumbai - TheHealthSite | nature friendly products | Scoop.it
The fit and fine Sri Lankan beauty Jacqueline Fernandez is on the hunt for a space to set up her organic cafe in Mumbai. The 'Murder 2' actress recently opened up a restaurant in her hometown, Colombo serving the local cuisine there.
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New research shows significant nutritional differences between organic and non-organic food

New research shows significant nutritional differences between organic and non-organic food | nature friendly products | Scoop.it
New research from Newcastle University, to published on Tuesday 15 July, in the British Journal of Nutrition, has shown that organic crops and crop-based foods – including fruit, vegetables and cereals – are up to 60% higher in a num (New research...
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The Rainforest Garden: The Joys of an Imperfect Garden

The Rainforest Garden: The Joys of an Imperfect Garden | nature friendly products | Scoop.it
Oh to have a magazine garden; A professionally designed landscape with flagstone paved paths meandering through bountiful and established plantings, both kept miraculously free of weeds by unseen hands.
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Wildscapes Product Store - Silver Plated Birds - Rooster (silver plated)

Wildscapes Product Store - Silver Plated Birds - Rooster (silver plated) | nature friendly products | Scoop.it
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A cheerful gift to decorate your table top - and so affordable too!

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Wildscapes Product Store - Calendars - Small Square Calendar

Wildscapes Product Store - Calendars - Small Square Calendar | nature friendly products | Scoop.it
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Mini landscapes, birds on your mini calendar.  Order quantity minimum 500.

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Wildscapes Product Store - Books - Andaman Adventure – Barren Island

Wildscapes Product Store - Books - Andaman Adventure – Barren Island | nature friendly products | Scoop.it
Susan Sharma's insight:

In the remote corners of the Andaman Sea lies an island called Barren. On this uninhabited and forgotten outpost of India, Vikram discovers that it is not just a band of desperate men he must pit his wits against. Primal forces of nature – the very ones that shaped our planet – are at work on Barren, and the smouldering narrative comes to a fiery climax on the island’s lonely shores.

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