A ‘brand’ new way of protecting an endangered species | Saving the Wild: Nature Conservation in the Caucasus | Scoop.it

How to bring the Armenian mouflon to the attention of the public? A new British brand - 'fsdkh' - with a conservation campaign design among its ‘Armenian Retro’ collection of 7 t-shirts launched at the end of July 2011. The fun 'Save the Armenian mouflon' design aims to raise public awareness through the effective medium of the t-shirt with its eye-catching black and white logo.