Native advertising
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For a Masterclass in Native Advertising, Look Offline

For a Masterclass in Native Advertising, Look Offline | Native advertising | Scoop.it
You can’t step anywhere in the media and advertising world these days without overstepping on someone discussing “Native Advertising”, the buzzword du jour. Call it sponsored
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Les magazines font du n,ative advertising depuis longtemps

 

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Is Native Advertising Just Another Term for 'Good Advertising'?

Is Native Advertising Just Another Term for 'Good Advertising'? | Native advertising | Scoop.it
The online ad industry is going native. But what does that actually mean?
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Native Advertising Will Save Us All. Maybe.

Native Advertising Will Save Us All. Maybe. | Native advertising | Scoop.it
Lately, whenever I rant about the many disappointments of digital advertising, I'm told to look at native ads. They are The Future of advertising online. Or something. At the very least they're the...
Nicolas Baechel's insight:

Une bonne explication de ce que peut être le "Native advertising"

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Comment MinuteBuzz, le BuzzFeed français, a doublé son audience et son chiffre d'affaires

Comment MinuteBuzz, le BuzzFeed français, a doublé son audience et son chiffre d'affaires | Native advertising | Scoop.it
J'ai toujours aimé Minutebuzz. Et j'ai toujours été agacé par les mauvaises langues qui, dès qu'un média a un petit passage à vide, s'empresse de dire, avec ce petit air d'expert plaqué...
Nicolas Baechel's insight:

Encore un article sur Minutebuzz

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« Forbes », la vieille presse en mode start-up

Malgré la crise, le magazine new-yorkais augmente ses ventes en kiosque et accroît ses profits. Certains y voient un...
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Un article sur la presse d'aujourd'hui, les nouveaux modes de consommation et le native advertising

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The New York Times experiments with native advertising…on two wheels

The New York Times experiments with native advertising…on two wheels | Native advertising | Scoop.it
Nicolas Baechel's insight:

A lire interessant 

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“Native Advertising” kesako ? - Ratecard

“Native Advertising” kesako ? - Ratecard | Native advertising | Scoop.it
Le référentiel des acteurs de la publicité digitale. #search #display #adexchange #video #social #mobile
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Une petite explication simple et rapide...et en français s'il vous plaît..

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What Is 'Native Advertising'? Depends Who You Ask

What Is 'Native Advertising'? Depends Who You Ask | Native advertising | Scoop.it
What is 'native advertising' and why is it a thing all of the sudden?
Nicolas Baechel's insight:

Le Native advertising, une notion complexe

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Comment MinuteBuzz, le BuzzFeed français, a doublé son audience et son chiffre d’affaires, par Benoît Raphaël

Comment MinuteBuzz, le BuzzFeed français, a doublé son audience et son chiffre d’affaires, par Benoît Raphaël | Native advertising | Scoop.it
J'ai toujours aimé Minutebuzz. Et j'ai toujours été agacé par les mauvaises langues qui, dès qu'un média…
Nicolas Baechel's insight:

Minutebuzz, le Buzzfeed à la française, un succés et une nouvelle façon d'envisager l'info et la publicité sur internet

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