Natasha Brachet
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Infographic: The latest on health technology trends

Infographic: The latest on health technology trends | Natasha Brachet | Scoop.it

Wearables, connected devices, apps and cloud computing remain on the minds of health care providers, communicators and patients.

Philips, the official health technology sponsor at the recent SXSW Interactive 2015, offers a summary of digital health care news.

This infographic highlights several important statistics for marketers and PR professionals. The big shift is in consumers who are willing to forgo office visits:

70 percent of patients are comfortable communicating with providers through texts, emails and video.

71 percent of doctors use electronic health records.

71 percent of millennials would like their physicians to use a mobile app.

 


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Suzana Biseul PRo's curator insight, April 21, 2015 5:39 AM

Chiffres très parlants.

Rescooped by Natasha Brachet from Pharma Hub
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Why Pharma Should Rethink How To Use Social Media -

Why Pharma Should Rethink How To Use Social Media - | Natasha Brachet | Scoop.it

Getting down to it, the impact of patients and practitioners going online to research, communicate and make healthcare decisions has transformed the entire healthcare communications paradigm. For the pharmaceutical industry, this shift has been met with trepidation of how to effectively embrace the opportunity of leveraging social media for business goals.


Via Philippe Marchal
Natasha Brachet's insight:

"72% of adult internet users have searched online for information about health issues"

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ManufacturingStories's curator insight, September 4, 2014 10:19 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Capturing Pharmaceutical Emerging Markets With Data [Infographic]

Capturing Pharmaceutical Emerging Markets With Data [Infographic] | Natasha Brachet | Scoop.it
Developing a drug and introducing it to the marketplace is extremely expensive and time-consuming. The average cost to develop a new drug is between four and 11 billion dollars, and it takes 12 years…
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Rescooped by Natasha Brachet from Internet Marketing Strategy 2.0
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Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | Natasha Brachet | Scoop.it

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Robin Good's curator insight, January 24, 2014 11:39 AM



If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.


For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.


Free to use.


Very useful. Simple to understand. 9/10


Check it out now: http://www.useronboard.com/ 


http://www.useronboard.com/onboarding-teardowns/ 


UserOnboard is the work of Samuel Hulick.





Thorsten Strauss's curator insight, July 12, 2014 6:25 AM

Best practice: onboarding. Best overview I have seen so far. Really good. 

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Top 10 Drug Patent Losses of 2014

Top 10 Drug Patent Losses of 2014 | Natasha Brachet | Scoop.it
In a way, the coming year isn't a big one for patent expirations. The total amount of sales jeopardized by patent expirations is $34 billion. That's more than the $28 billion this year, but...
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Facebook, Twitter, Blogs: Ignore Them at Your Peril | eyeforpharma

Facebook, Twitter, Blogs: Ignore Them at Your Peril | eyeforpharma | Natasha Brachet | Scoop.it
Natasha Brachet's insight:

"Eighty-two percent of online adults have used social media in the last twelve months, and one in four of them discussed health issues on the Internet looking for or posting information about a medical condition, or searching for treatments and clinical trials."

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Four Unexpected Ways to be More Influential

Four Unexpected Ways to be More Influential | Natasha Brachet | Scoop.it
According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. Yet we spend a lot of time trying to persuade people by
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Facebook vs. LinkedIn for B2B Marketing

Facebook vs. LinkedIn for B2B Marketing | Natasha Brachet | Scoop.it

Weighing the pros and cons of Facebook and LinkedIn 

SUMMARY: B2B marketing via LinkedIn and Facebook requires discerning the pros and cons of each social network, writes James Trumbly, director of business development at HMG Creative. Facebook has a giant user base and allows direct marketing, but ads must battle for attention. LinkedIn boasts about 60% of B2B marketers and serious pros who routinely go to the site. But its engagement stats are comparatively low.

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Raphaele & Justine's curator insight, March 25, 2013 5:48 AM

Selon plusieurs études, Facebook offrirait autant, sinon plus d'opportunités que LinkedInd en BtoB. Cet article pèse les Pours et les Contres de chacune de plateformes.

Rescooped by Natasha Brachet from Strategies for Fast Changing Realities
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My Business Model – FREE | Business Model Architect - Creative tools for business model innovation

My Business Model – FREE | Business Model Architect - Creative tools for business model innovation | Natasha Brachet | Scoop.it

Via Carlo A. Zanaboni
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Carlo A. Zanaboni's curator insight, February 22, 2013 4:35 AM

Very nice online tool to brainstorm on business models.

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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Natasha Brachet | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.

Via COUCH Medcomms, Philippe Marchal
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Rescooped by Natasha Brachet from The MarTech Digest
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A Handy Little Guide to Pairing Fonts [Infographic]

A Handy Little Guide to Pairing Fonts [Infographic] | Natasha Brachet | Scoop.it

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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marketingIO's curator insight, August 27, 2014 4:34 PM

Very cool!

Miami Marketing Tools's curator insight, August 27, 2014 5:50 PM

Having trouble choosing the right font combination for your print? Attached is an interesting table with what to match and what to avoid

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Job Networking Genius (Secrets to Greatness)

Job Networking Genius (Secrets to Greatness) | Natasha Brachet | Scoop.it
How to use networking to build your career empire and have people doing you all sorts of favors.
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30 Infographic Resumes that Stand Out - Jayce-o-Yesta

30 Infographic Resumes that Stand Out - Jayce-o-Yesta | Natasha Brachet | Scoop.it
You need a resume that grab attention and stand out for the proper reasons. It's for this reason that the infographic are often a favorable technique of designing resumes.
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Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog : @ProBlogger

Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog : @ProBlogger | Natasha Brachet | Scoop.it
This is a guest contribution from Ali Luke. Does your blog lack something? Maybe you post regularly, but your posts ...
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Newsmakers: Novartis’ Chris Snook

Newsmakers: Novartis’ Chris Snook | Natasha Brachet | Scoop.it
Novartis head Chris Snook talks about the company’s new bio-facility
Natasha Brachet's insight:

"Novartis recently broke ground on a $500 million bio-manufacturing facility in Singapore. The company has integrated its presence in that city-state, consolidating its offices into a single campus and strengthening ties among its facilities there. To find out more about Novartis’ new facility, its history with Singapore, and how it looks at the Asian market, we spoke to Christopher Snook, head of Group Country Management for Novartis"

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The Golden Rule of Marketing Automation - ClickZ

The Golden Rule of Marketing Automation - ClickZ | Natasha Brachet | Scoop.it
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.

 

Being relevant is the key to the new golden rule of marketing, but being relevant in modern times means something very different than it did 20 years ago. Marketing automation has given birth to large-scale individual tracking, and the ability for dynamic marketing.

 

To follow the new golden rule of marketing we only need to understand three basic principles:

Tracking. Tracking is the only way to have full knowledge of your prospects. Tracking can be done across all mediums these days with proper marketing technology. Tracking also can be done on macro and micro levels.Stages. Once we have a database of individual information we can utilize this to be critically relevant. To become critically relevant we must understand that people have stages they move through as they progress toward a purchase. Without tracking technology it is impossible to identify which stage a prospect is in. With tracking we can easily determine lead stage, allowing us to change our messaging on a micro/personal level to always be relevant to our prospects throughout their research cycle.Velocity. Velocity of leads in each stage is the proper report to evaluate your campaigns. This allows us to see how long leads are staying at each stage, and by decreasing time of leads in each stage we can increase the number of leads we send to sales.
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marketingIO's curator insight, March 12, 2013 8:50 AM

This is a nice, clean post that gets to the crux of the matter when it comes to marketing's increased relevancy in the organization: use the technology that is available to improve the value you bring to your colleagues.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Craig Goldstein's curator insight, March 12, 2013 9:21 AM

The new marketing tool - be relevant!  This is right on target!

Arturo Nava's comment, March 12, 2013 11:01 AM
Autor: Mathew Sweezey
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5 TED Talks You May Not Have Seen, Yet

5 TED Talks You May Not Have Seen, Yet | Natasha Brachet | Scoop.it
I’m very excited to be attending TED2013 next week where the theme this year is “The Young. The Wise. The Undiscovered.” With that in mind, I reached out to the global IDEO
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Social Media Investments Scaled Up: Community Management, Content Development & Real-time Analytics to Generate Business Value

Social Media Investments Scaled Up: Community Management, Content Development & Real-time Analytics to Generate Business Value | Natasha Brachet | Scoop.it
Social Media Investments Scaled Up: Community Management, Content Development & Real-time An... http://t.co/ADwMAKCV... http://t.co/1JLnM813
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