NASCAR After Texas
29 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chris Hall
Scoop.it!

How NASCAR Uses Access To Build The Most Loyal Brand Fans Anywhere

How NASCAR Uses Access To Build The Most Loyal Brand Fans Anywhere | NASCAR After Texas | Scoop.it

Personal access is the entry point for growing any brand. Here's how NASCAR creates memorable brand-fan connections--and ideas for how your company can put the pedal to the metal as well.

 

Many people think I’m a sports expert. Not so much. My expertise is in branding, research, and analytics. It just so happens that a good deal of my experience has been in the sports world. That said, people still expect me to know everything about every sport, which I don’t.

 

To my dad’s disappointment, I knew virtually nothing about NASCAR yet found myself with a hot pass to the Daytona 500 in 2011. (A hot pass is the king of all VIP passes in the world of racing. If there were backseats in those cars, they’d let you sit there if you had a hot pass.) My avid NASCAR fan of a father was slightly jealous of the laminated magic I wore around my neck.

 

I was one of those people who didn’t understand, or better yet “get,” NASCAR. Whether it was the complicated old points system (which recently changed. Who knew?) or just my lack of exposure, I was in the camp of those who secretly, okay shamefully, made fun of the so-called “monotonous day of left turns and mullets.” But I eventually discovered how misled I was.

 

Due to a personal endorsement deal with GM and Chevy, I attended the 2011 Daytona 500 as a complete NASCAR rookie--so much of a rookie that I wore black high heel boots to this gig. It was my first-ever experience at a live NASCAR race, and I can’t ever remember watching one on TV either. I knew nothing about the sport other than the fact that NASCAR had a very loyal fan base and its success revolved around the teams’ marketing sponsors.

 

The Daytona was a great learning experience on many levels. I obviously got to know what makes NASCAR so exciting. I also learned why fans are so loyal. And I swear on my iPhone, I didn’t see one mullet.

 

There I stood, a former NASCAR phobic by all accounts, suddenly filled with excitement, adrenaline, and loud engines--all the stuff that makes life fun. Was I actually liking NASCAR? Yes. What could bring on such a quick change?

 

I was given a more intimate experience with the brand by way of its primary consensus. I mingled with the loyalists, in other words. And when you meet passion face-to-face, it’s impossible to ignore. There were several reasons I couldn’t ignore people’s passion for NASCAR.

 

For starters, drivers are unusually accessible. They do fan Q&As and autograph sessions the day of the race. The Daytona 500 happens to be the biggest day of the year for NASCAR. I didn’t see quarterback Tom Brady (New England Patriots) or Eli Manning (New York Giants) chatting with fans on game day. In addition to the unscripted access to the sports stars, my hot pass allowed me to literally go anywhere--even the racetrack itself.

 

It was uncomfortably exciting having unlimited access, and at times I worried about getting in the crew’s way. Needless to say, I was in the middle of the action and got to experience firsthand what makes NASCAR such a fascinating sport.

 

Are you seeing a familiar thread here? Personal access is the entry point for growing any brand. Here’s why.

more...
No comment yet.
Rescooped by Chris Hall from "FOLLIEWOOD"
Scoop.it!

The Top Three Reasons NASCAR Fans Hate Jimmie Johnson | Penns Post

The Top Three Reasons NASCAR Fans Hate Jimmie Johnson | Penns Post | NASCAR After Texas | Scoop.it
Why do Nascar fans hate Jimmie Johnson so much? See the top three reasons among many why the Sprint Cup Champion might be so despised in NASCAR nation.

Via Troy Mccomas (troy48)
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

NASCAR Nationwide Series 2013 at Texas Motor Speedway results: Keselowski ... - SB Nation

NASCAR Nationwide Series 2013 at Texas Motor Speedway results: Keselowski ... - SB Nation | NASCAR After Texas | Scoop.it
SB Nation
NASCAR Nationwide Series 2013 at Texas Motor Speedway results: Keselowski ...
SB Nation
Brad Keselowski dominated early and retook the lead late to win Saturday's O'Reilly Auto Parts Challenge at Texas Motor Speedway.
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

Biggest Winners and Losers from NASCAR Sprint Cup Series at Texas Motor ... - Bleacher Report

Biggest Winners and Losers from NASCAR Sprint Cup Series at Texas Motor ... - Bleacher Report | NASCAR After Texas | Scoop.it
Bleacher Report
Biggest Winners and Losers from NASCAR Sprint Cup Series at Texas Motor ...
Bleacher Report
500 miles at Texas Motor Speedway had plenty on the line for the drivers in the top-3 of the Chase for the Sprint Cup.
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

America’s Largest Spectator Sport Is Finally Embracing Digital

America’s Largest Spectator Sport Is Finally Embracing Digital | NASCAR After Texas | Scoop.it
@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often hear back in real time.
more...
No comment yet.
Rescooped by Chris Hall from Digital-News on Scoop.it today
Scoop.it!

Jimmie Johnson Wins 6th NASCAR Championship - WBFS

Jimmie Johnson Wins 6th NASCAR Championship - WBFS | NASCAR After Texas | Scoop.it
Jimmie Johnson Wins 6th NASCAR Championship WBFS HOMESTEAD, FL – NOVEMBER 17: Jimmie Johnson, driver of the #48 Lowe's/Kobalt Tools Chevrolet, celebrates in Victory Lane after winning the series championship following the NASCAR Sprint Cup Series...

Via Thomas Faltin
more...
No comment yet.
Rescooped by Chris Hall from itsyourbiz
Scoop.it!

NBC aims to help rebuild NASCAR while keeping it honest - USA TODAY

NBC aims to help rebuild NASCAR while keeping it honest - USA TODAY | NASCAR After Texas | Scoop.it
NBC aims to help rebuild NASCAR while keeping it honest
USA TODAY
SHARE 59 CONNECT 27 TWEET 23 COMMENTEMAILMORE.

Via Skip Boykin
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

Johnson, Kenseth recover from errors, keep Chase tight - USA TODAY

Johnson, Kenseth recover from errors, keep Chase tight - USA TODAY | NASCAR After Texas | Scoop.it
Johnson, Kenseth recover from errors, keep Chase tight
USA TODAY
FORT WORTH — If NASCAR's Chase for the Sprint Cup wasn't a two-man race before Sunday's race at Texas Motor Speedway, it certainly is now.
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

Engine trouble ends race for Edwards - FOXSports.com

Engine trouble ends race for Edwards - FOXSports.com | NASCAR After Texas | Scoop.it
SB Nation
Engine trouble ends race for Edwards
FOXSports.com
FORT WORTH, TEXAS.
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

NASCAR points standings 2013: Dominant victory pushes Johnson into points lead

NASCAR points standings 2013: Dominant victory pushes Johnson into points lead | NASCAR After Texas | Scoop.it
A dominant victory at Texas vaulted Jimmie Johnson into the Sprint Cup points lead with just two races remaining.
more...
No comment yet.
Scooped by Chris Hall
Scoop.it!

Texas Motor Speedway notebook: Dale Earnhardt Jr. wonders 'what if' - NewsOK.com

Texas Motor Speedway notebook: Dale Earnhardt Jr. wonders 'what if' - NewsOK.com | NASCAR After Texas | Scoop.it
FOXSports.com
Texas Motor Speedway notebook: Dale Earnhardt Jr. wonders 'what if'
NewsOK.com
Texas Motor Speedway notebook: Dale Earnhardt Jr. wonders 'what if'.
more...
No comment yet.