Because Our Stories Help Make Sense of Our Lives! Narratology is the study of the forms, structures, media, functions, and evolution of narrative, with a special emphasis on Story. Narreme is the basic unit of narrative structure. See http://www.narratology.info
According to Wikipedia: Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Nicholas Courant and Jurgen Mortier, senior consultant and director at Porter Novelli Brussels, respectively, co-authored a piece on the great art of brand storytelling. Can what's old become new again for your brand?
If you are curious about narratology and narremes, for which I’m immensely grateful, keep on coming to this site. But for those of you who want to be great... (Do You Want to Write Great Stuff? DDC+TIV!
"[...] if done right, transmedia storytelling can enrich our experience of entertainment immensely, and can help us sift through the infinite amount of content competing for our attention." (Transmedia: Storytelling for the Digital Age - Transmedia...
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