Narrative Tech
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Narrative Tech
Tracking the evolution of narrative under the new light of technology.
Curated by RainboWillis
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Narrative Tech | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Karen B Wehner
RainboWillis's insight:

Very well laid-out exploration of transmedia; my go-to explanation link for the future.

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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by RainboWillis from Tracking Transmedia
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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Narrative Tech | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via Karen Dietz, siobhan-o-flynn
RainboWillis's insight:

Considering this in light of education...

 

Hagel returns to an evolving distinction between "narrative" and "story," using that distinction to draw attention to the importance of NARRATIVE to political (and private sector) progress. The distinction he and his influences make is thus: 

 

- Stories have a beginning, a middle, and most importantly an end. Stories are told in completion, taking up a relatively static amount of space.

 

- Narratives are perpetually unveiling, fundemental scapes on which we construct our deepest structures of meaning. Examples include: Christianity, Americanism, Apple (the company)...

 

Hagel uses this distinction to make a political statement about the importance of narrative to political process. Narratives have soured, have become "threat narratives," by which he means that each political party is perceiving the other as a fundamental threat to its own narrative.

 

Bad advertising, so to speak. 

 

I'm curious, mostly, in Hagel's story about how he developed his own, personal narrative. This strikes me as incredibly useful to education, which is increasingly attendant to each student's need to tend to his/her own web identity. 

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Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.