Looks like...Pixton, crossed with Amazon's storyboarding tool? Except both of those have higher price-points for educators, and I can see how this offering, which cuts somewhere between the stilted Amazon version and the extremely customizable Pixton, hits a nice balance between constraint and freedom. Easier to use than Pixton, though not quite as powerful. Cheap, and pretty good looking.
I am prepared to find the camp moving, but am worried that it will be camp for camp's sake. Slate has a long running, occasionally very interesting investigation of camp, and I believe they've brought it up several times as well: Camp is a valuable inroad to sincerity, but it often isn't used that way.
I've played some of these interactive, narrative type games, and have even found myself emotionally moved by some of them (The Walking Dead games, Heavy Rain, etc.). It is an interesting medium, burdened under the historical disregard of choose-your-own-adventure stories. I, myself, can't entirely cast aside my own skepticism, but this will be a game that I will wait to see.
Stevan Živadinović, the brains behind multi-plane side-scroller web comic Hobo Lobo of Hamelin, walks us through the development of the Parallaxer platform and gives a crash course on turning pencil drawings into transparent-background assets...