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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Narrative Tech | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via Karen Dietz, siobhan-o-flynn
RainboWillis's insight:

Considering this in light of education...

 

Hagel returns to an evolving distinction between "narrative" and "story," using that distinction to draw attention to the importance of NARRATIVE to political (and private sector) progress. The distinction he and his influences make is thus: 

 

- Stories have a beginning, a middle, and most importantly an end. Stories are told in completion, taking up a relatively static amount of space.

 

- Narratives are perpetually unveiling, fundemental scapes on which we construct our deepest structures of meaning. Examples include: Christianity, Americanism, Apple (the company)...

 

Hagel uses this distinction to make a political statement about the importance of narrative to political process. Narratives have soured, have become "threat narratives," by which he means that each political party is perceiving the other as a fundamental threat to its own narrative.

 

Bad advertising, so to speak. 

 

I'm curious, mostly, in Hagel's story about how he developed his own, personal narrative. This strikes me as incredibly useful to education, which is increasingly attendant to each student's need to tend to his/her own web identity. 

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Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
Narrative Tech
Tracking the evolution of narrative under the new light of technology.
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Slidebean Launches To Give Prezi A Run For Its Money

Slidebean Launches To Give Prezi A Run For Its Money | Narrative Tech | Scoop.it
If you're looking for an easier way to turn the content in your head into a beautiful presentation, Slidebean has launched to give users presentation tools..

Via Baiba Svenca
RainboWillis's insight:

Looks great, and making stuff is SUPER fast.

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Baiba Svenca's curator insight, June 4, 1:24 PM

This is a great Slidebean review that will help you understand how the tool works and whether you want to try it. You have nothing to lose - Slidebean is free!

Watch the video tutorial and learn how to work with the tool.

Link to Slidebean

BI Media Specialists's curator insight, June 16, 11:16 PM

I am always on the lookout for new programs to teach students.  This one looks like it could be next on my list.  Thanks!!

Roimata Baker's curator insight, June 30, 4:15 PM

Purua ki te kete rauemi pouako mā!

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The Ballad of Geeshie and Elvie

The Ballad of Geeshie and Elvie | Narrative Tech | Scoop.it
On the trail of the phantom women who changed American music and then vanished without a trace.
RainboWillis's insight:

I have remained skeptical of web X.0 media-rich articles, like NYT's "Snow Fall," purporting to be the future of journalism because new tools so often distract from the qualities of quality. Parallax scrolling doesn't make NYT"s "Snow Fall" followup, "The Jockey," into a great or even a notable article. Conversely, the simple still-image and text format of Grantland's engrossing "The End and Don King" diminishes its greatness not at all. 

 

This isn't meant as a rebuke the authors or producers behind "The Jockey" for trying. I LIKE errors of largesse. The story simply didn't merit all the work put into it. 

 

John Jeremiah Sullivan's article for NYT Magazine is a very good example of a story whose parts and details DO merit the extra attention and multi-modality of delivery. The subject is a mysterious duo of black pre-war lady-blues crooners whose driving minor hammer strumming may be the ultimate progenitor of Otis Taylor, to say nothing of their melancholy lyrics. 

 

Check the article out if you have time. Bring headphones.

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Sheila Packa Poetry Blog: Webs: Transmedia and Poetry

Sheila Packa Poetry Blog: Webs: Transmedia and Poetry | Narrative Tech | Scoop.it
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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | Narrative Tech | Scoop.it
Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls.

Via Karen B Wehner
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Karen B Wehner's curator insight, April 13, 4:27 PM

When they all are as good as The Lizzie Bennet Diaries, this will be true. 

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500px ISO

500px ISO | Narrative Tech | Scoop.it
500px ISOUnbelievable Photography
RainboWillis's insight:

Beautiful.

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Toronto tech startup reimagines the novel

Toronto tech startup reimagines the novel | Narrative Tech | Scoop.it
Wattpad’s social network lets authors offer their work to a global audience of 20 million readers – one episode at a time
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Chris Lott's comment, March 26, 1:40 PM
I downloaded Wattpad maybe 6 months ago. Serialization is a fine idea (not sure how much of a re-imagining it is) and consistent with a lot of fanfic...the problem with Wattpad is that the quality of the writing found there is so bad. Worse than most fanfic. LIke many of these media, I wonder: where are the talented authors? Isn't it time they start appearing as authors of these new forms? I mean, read just a few chapters of that 278(!) chapter piece they refer to and the problem is obvious...
RainboWillis's comment, March 27, 6:32 PM
Nothing like bad writing to keep the good writers at bay...
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19Reinos CANAL+

19Reinos CANAL+ | Narrative Tech | Scoop.it
19Reinos es el juego transmedia que propone CANAL+ a los seguidores de Juego de Tronos con motivo de la 4� temporada de la serie.
RainboWillis's insight:

The outset of a Spanish transmedia, audience participatory storyline involving the Game of Thrones universe and the capture of an outlaw. The clues are scattered in the real world and throughout social media networks. 

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Roman Mars's Secret To Irresistible Storytelling

Roman Mars's Secret To Irresistible Storytelling | Narrative Tech | Scoop.it

Roman The title of Roman Mars's popular podcast, 99 Invisible, actually reveals something crucial about telling compelling stories: helping people put their...

RainboWillis's insight:

Roman Mars is one of the most gifted storytellers out there right now. He and his crew at 99percentinvisible have the amazing ability to lattice narrative around the finished products that surround us in what they so wonderfully call The Built World. 

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DB 15 – SXSW with Dan LaSota and Owen Guthrie P1 | Digital Beards

DB 15 – SXSW with Dan LaSota and Owen Guthrie P1 | Digital Beards | Narrative Tech | Scoop.it

Talk

RainboWillis's insight:

Spoke with my good friends and colleagues, Dan LaSota and Owen Guthrie about their workshop at SXSW this year, where they presented on what has become their specialty: Badging and Gamification.

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DB 12 – Serious Fun Part 1 (UAA) | Digital Beards

DB 12 – Serious Fun Part 1 (UAA) | Digital Beards | Narrative Tech | Scoop.it
RainboWillis's insight:

I spoke with Jeanetter Renaudineau, Instructional Designer at the University of Alaska Anchorage, about the upcoming event she and other designers at UAA, along with designers here at UAF, are putting on in April: Serious Fun, a gathering for educators and students who like, are curious about, or have plans to integrate gamification in the classroom. The event, like this 2-part episode, is divided in two: Anchorage will be having their half of Serious Fun on April 11th, and we at UAF will be having our half on April 14th. They are not the same event, and as such I will be speaking to Owen Guthrie, fellow Instructional Designer here at UAF eLearning, to talk about what we are going to do on the 14th. I think you should try to make both, if you can 

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Tuesday, Nov. 19: Public library is more relevant than ever

Tuesday, Nov. 19: Public library is more relevant than ever | Narrative Tech | Scoop.it
Re: The future remains bright for Metro Vancouver libraries, Nov. 12
RainboWillis's insight:

Beautiful library. Glad to see it adapting to the times.

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Spatial Storytelling Prototype App Places You Into 360-Degree Explorable Scenes [Video]

Spatial Storytelling Prototype App Places You Into 360-Degree Explorable Scenes [Video] | Narrative Tech | Scoop.it
RainboWillis's insight:

Friggin' cool. Reminds me of the Google-Pixar chimera that came out just the other day on all the Moto X's...showed that one to my colleage, Jenn, and she was quick to say that it isn't AR, which she's right it isn't. I suppose I hadn't thought about that distinction, really. "Spatial Storytelling" is now another Google Alert in my collection.

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Mind Of The Geek NARR8 digital comic book app: an interview with Darya Trushkina - Mind Of The Geek

Mind Of The Geek NARR8 digital comic book app: an interview with Darya Trushkina - Mind Of The Geek | Narrative Tech | Scoop.it
Mind of the Geek interviews Darya Trushkina about NARR8, a new comic app.
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271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book

271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book | Narrative Tech | Scoop.it
In 1692 an artist known only as "A. Boogert" sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two,
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Wuxia the Fox - Augmented book & iPad app

A book paired with an iPad app to inspire parents and kids to connect with nature, reinvent bedtime stories and explore their dreams.
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GVS | Global Virtual Studio | Home

GVS | Global Virtual Studio | Home | Narrative Tech | Scoop.it
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Motion Publishing: A Different Kind of Publisher

Motion Publishing: A Different Kind of Publisher | Narrative Tech | Scoop.it
RainboWillis's insight:

Very interesting experiment with the future of publishing. Is it too clever? I think it will be interesting to see how this works, or fails to. 

 

Basically: Author pays Motion to work with her on the process of finishing the book (editing, etc.), and then Motion prints it as well. Like Lulu, but with editors who are paid by the author.

 

The biggest hurdle I foresee is the customer-client-boss confusion when it comes to the author. Who has authority and over what? What is the identity of Motion if it crowdsources its vision? We shall see.

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Developer spotlight: Talking microphones with Blue

Blue Microphones tells us about the latest audio accessories they've made for the Mac.

Via Ileane Smith
RainboWillis's insight:

Spoke with colleagues about the interesting Digg article that came out last month on why audio rarely goes viral <http://digg.com/originals/why-audio-never-goes-viral>; ; the lady from Blue reminded me of another reason why audio lacks virality: fidelity.

 

Mobile phones are the primary means for image capture these days, and any camera app that wants to remain relevant has a bevy of sharing options that pop up every time any picture is taken. The technology of mobile microphones is so far behind mobile cameras that it is no wonder captured audio isn't shared more; even the best smartphone microphones are TERRIBLE.

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Ileane Smith's curator insight, March 31, 7:15 PM

The Spark Digital looks interesting....

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Pixel Dust: Illusions of Innovation in Scholarly Publishing -

Pixel Dust: Illusions of Innovation in Scholarly Publishing - | Narrative Tech | Scoop.it
There is no technological fix.
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Layar app for Google Glass takes the wearable to the next level [VIDEO] - Phandroid.com

Layar app for Google Glass takes the wearable to the next level [VIDEO] - Phandroid.com | Narrative Tech | Scoop.it
Android Headlines - Android News Layar app for Google Glass takes the wearable to the next level [VIDEO] Phandroid.com When Google first introduced Android Wear early last week — their all new version of Android custom built for wearable devices —...

Via Pekka Puhakka
RainboWillis's insight:

Very easy AR tool, with a strong user base. Thinking of a friend who has both Glass and experience with Layar when I see this.

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Racontr | For the future of storytelling

Racontr | For the future of storytelling | Narrative Tech | Scoop.it
RainboWillis's insight:

I'm back! 

 

An extended hiatus. I'm telling myself I let the storytelling tech catch up with me, and maybe that's the case. Also, I was just kinda' tired of looking at the stuff and needed a break. 

 

Anyway, here is a new HTML5 scrolling tool. Haven't seen one that's embeddable before, I don't think. Could be pretty darn cool; I've requested Beta access, so we'll see...

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DB 14 – Oxford’s Effective Online Tutoring Course | Digital Beards

DB 14 – Oxford’s Effective Online Tutoring Course | Digital Beards | Narrative Tech | Scoop.it
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‘eStranged’ play displays innovative storytelling elements – The Maine Campus

‘eStranged’ play displays innovative storytelling elements – The Maine Campus | Narrative Tech | Scoop.it
RainboWillis's insight:

This sounds like transmedia with a more established center, which may be a good thing. Telematic? Interesting.

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How video games are transforming the film industry

How video games are transforming the film industry | Narrative Tech | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 18, 2013 2:42 PM


Steve Boxer:  "They once wanted to emulate films. But now it is the movie industry that is adopting the technology of video games" ...

Henrik Safegaard - Cloneartist's curator insight, November 19, 2013 7:49 AM

Video game technology and video games are acknowledged by Bafta now, and are rightly getting credit for what they are, which is extraordinary pieces of art.

Click tor read more.

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DB 11 – How to Cartoon with Jamie Smith | Digital Beards

DB 11 – How to Cartoon with Jamie Smith | Digital Beards | Narrative Tech | Scoop.it
RainboWillis's insight:

The delightful and skillful Jamie Smith talks us through the process of Cartooning. Video.

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