There have been a series of media cropping up lately which stress the phenomenological aspects of transmedia storytelling. Ostensibly, the web has allowed each of us to collaborate in the stories of those we network with, stories which we consume as we contribute to them, and this process leads to a matured appreciation of subjective experience relative to authorial intent.
I'm not sure I buy that this is a paradigm shift, so much as it is a defamiliarization. As a society, we have always stressed "active" listening, for instance, but perhaps the idea has abstracted over time. Now, we can enter comments at the bottom of a YouTube page while we are listening to a new song by OK Go!, in response to another listener who has done the same thing, and along with the elaborately filmed setpieces that are a trademark of OK Go! and, of course, their music, are our comments now a meta-layer grafting upon the features of their project.