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Rescooped by Rick Shaughnessy from Tracking Transmedia
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TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds | narrative strategy | Scoop.it

"Call it app-athy: While many TV viewers sit on their couch with a mobile device in hand, most think second-screen content synchronized with a TV show is just... sort of OK. According to a new survey, just 42% of people who use a smartphone or tablet to access related TV show content have tried synchronizing the second-screen experience with live TV. And only 13% of those said it makes their program viewing experience “much more enjoyable.” The majority (67%) said it made TV viewing just “somewhat” better — nice to have, but not a necessity...."


Via siobhan-o-flynn
Rick Shaughnessy's insight:

network leadership can't just look at 2nd screen as a way to drive viewers back to ads (i.e. the money) on network

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Customer Experience Professionals, Meet Service Design: Your New Best Friend - 1to1 Media (blog)

Customer Experience Professionals, Meet Service Design: Your New Best Friend - 1to1 Media (blog) | narrative strategy | Scoop.it
Customer Experience Professionals, Meet Service Design: Your New Best Friend 1to1 Media (blog) But despite years of experience and a thriving professional network, one type of expert remains virtually unknown to customer experience professionals:...
Rick Shaughnessy's insight:

Customer experience design IS service design.  What's interesting in the networked environment is that experience design is no longer exclusively linear things like device access, emotional site are probabilities.  Narrative and story helps connect these together as an organizing context and sequence, no matter the access point

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Rescooped by Rick Shaughnessy from UX Design
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4 Myths About User Experience — And How to Bust Them

4 Myths About User Experience — And How to Bust Them | narrative strategy | Scoop.it
While the concept of user experience and the term UX have become ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is.

Via Terry Patterson, Michael Allenberg
Rick Shaughnessy's insight:

UX is not just a lot of things... this gets at a few 

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Rescooped by Rick Shaughnessy from Tracking Transmedia
Scoop.it!

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds | narrative strategy | Scoop.it

"Call it app-athy: While many TV viewers sit on their couch with a mobile device in hand, most think second-screen content synchronized with a TV show is just... sort of OK. According to a new survey, just 42% of people who use a smartphone or tablet to access related TV show content have tried synchronizing the second-screen experience with live TV. And only 13% of those said it makes their program viewing experience “much more enjoyable.” The majority (67%) said it made TV viewing just “somewhat” better — nice to have, but not a necessity...."


Via siobhan-o-flynn
Rick Shaughnessy's insight:

network leadership can't just look at 2nd screen as a way to drive viewers back to ads (i.e. the money) on network

more...
No comment yet.