Narrative, storylining and storytelling
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Storylining: the best-kept secret of successful strategic communication

Storylining: the best-kept secret of successful strategic communication | Narrative, storylining and storytelling | Scoop.it
As a rule, every business discipline has tried and tested processes and techniques others can understand, learn, and even apply for themselves. These give credence to that discipline. Communication is often seen as an exception to the rule — its
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A rock-solid process for better messaging - for better results. What's not to like? :)

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Narrative, storylining and storytelling
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Storylining: the best-kept secret of successful strategic communication

Storylining: the best-kept secret of successful strategic communication | Narrative, storylining and storytelling | Scoop.it
As a rule, every business discipline has tried and tested processes and techniques others can understand, learn, and even apply for themselves. These give credence to that discipline. Communication is often seen as an exception to the rule — its
Steve Seager's insight:

A rock-solid process for better messaging - for better results. What's not to like? :)

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Five Communication Principles for Adaptive Content Design: Towards the Holy Grail

Five Communication Principles for Adaptive Content Design: Towards the Holy Grail | Narrative, storylining and storytelling | Scoop.it
Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous. However, as was recently pointed out, for
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A new Holy Grail is within within reach: right message, right audience, right format, right time — driven by data, automated to the max. Here are Five Principles to help design adaptive content.

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Does your strategy tell a story?

Does your strategy tell a story? | Narrative, storylining and storytelling | Scoop.it
Here’s a simple trick to determine if your strategy is coherent. If you cannot tell a story with a beginning, middle, and end, you do not have a strategy. 

Think about the plans listed above. They’re stories.

A blueprint for a new building is a story of stories, of what the building will look like and how people will use it.
A menu is a story of a logical progression through a curated collection of tastes and experiences.
A map is a story of how you’ll traverse the land.

Via Gregg Morris
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Short, sweet and true. 

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Steve Seager's curator insight, July 6, 2015 5:31 PM

Short, sweet and very very true.

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Ad Age Conference: Brands Need To Move From Storytelling To ‘Story Making’

Ad Age Conference: Brands Need To Move From Storytelling To ‘Story Making’ | Narrative, storylining and storytelling | Scoop.it
Ad Age Conference: Brands Need To Move From Storytelling To ‘Story Making’ http://t.co/8fJonTpEAs
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Cut through the BS and there's some nice creative storytelling to be had

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Transmedia Storytelling: A Guide for Authors - Writerland ~ by Meghan Ward

Transmedia Storytelling: A Guide for Authors - Writerland ~ by Meghan Ward | Narrative, storylining and storytelling | Scoop.it
Last month I attended a talk put on by the Book Promotion Forum on transmedia storytelling. As Reid Mihalk, a “sex and relationship role model,” put it, “Leaving a comment on a blog isn’t enough anymore.” Here are 15 ways you can use transmedia storytelling to expand your story’s audience, followed by a list of 25 different media you can use to tell stories.


15 Ways to Engage Your Audience

1. Design smart phone and tablet apps to engage younger readers in your story.
2. Turn a mystery book into an online scavenger hunt.
3. Create YouTube videos about your characters.
4. Be a curator of content. People will follow you to stay up-to-date on a topic.
5. Get news coverage by helping others.
6. Serialize your fiction. Serial fiction is making a comeback.
7. Join Facebook and Google+ groups related to your topic.
8. Help your community find you (Reid wears Sex Geek T-shirts).
9. Give stuff away for free. People will then pay to have all that information in one handy dandy place.
10. Get readers invested in your project through a Kickstarter campaign.
11. Give a percentage of your proceeds to a charity.
12. Read Trust Me, I’m Lying by Ryan Holiday.
13. Ask questions. Get people to participate.
14. Treat people who email you like gold. They may become that true fan who tells everyone about your book.
15. Remember that transmedia isn’t about being goofy. It’s about being aspirational and inspirational.

Via Jim Lerman, Blazenko Drmic
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Fausto Cantu's curator insight, April 7, 2015 5:21 PM

Una Guía para Autores deTransmedia

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How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types | Narrative, storylining and storytelling | Scoop.it

Via Daniel Watson
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Mike Allen's curator insight, October 2, 2014 8:25 AM

Clever graphics to explain why most people may ignore your marketing..... Which means you waste less!,,

Terri Rice's curator insight, October 5, 2014 3:14 PM

This is a good review on knowing your audience BEFORE you begin preparing your presentation. Always an important piece of information if you want people to stay awake and learn.

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Presentation Zen: Story structure, simplicity, & hacking away at the unessential

Presentation Zen: Story structure, simplicity, & hacking away at the unessential | Narrative, storylining and storytelling | Scoop.it
For a lot of us, the reality is not that we have too few ideas, it's that we have too many. This may not sound like a problem, but it becomes problematic when we get bogged down in analysis paralysis...

Via Gregg Morris
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Best of #IDEAchat: Steve Seager

Best of #IDEAchat: Steve Seager | Narrative, storylining and storytelling | Scoop.it
Steve Seager on what is Aggressive Innovation? A short and sweet description!

Via Socitm Innovation Platform
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My own take on what constitutes 'aggressive' innovation - from my IDEAChat at Syracuse - the first 12 minutes of a long and winding talk chat :)

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Inside the algorithm that drives one of the most popular dating sites | Narratively

Inside the algorithm that drives one of the most popular dating sites | Narratively | Narrative, storylining and storytelling | Scoop.it
Under the surface of the algorithms that drive a popular dating site #match http://t.co/yFwOlqNJ
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Indistinguishable From Magic - supervillain:

Pretty much everything you need to... |

Indistinguishable From Magic - supervillain:<br/><br/> Pretty much everything you need to... | | Narrative, storylining and storytelling | Scoop.it
supervillain: “ Pretty much everything you need to learn about visual storytelling is in this photo. ” (RT @dresdencodak: Photo: supervillain: Pretty much everything you need to learn about visual storytelling is in this photo.
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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Narrative, storylining and storytelling | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web

Via El Copy Canalla, Hans Heesterbeek
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A content (marketing) model that tackles the elephant in the room!

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Study finds effective storytelling uses a four “I” approach

Study finds effective storytelling uses a four “I” approach | Narrative, storylining and storytelling | Scoop.it

Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com


Via Gregg Morris
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Immersion, integration, interactivity, impact. Nice framework!

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5 Brand Storytelling Lessons We Can Learn from Facebook Stories | Business 2 Community

5 Brand Storytelling Lessons We Can Learn from Facebook Stories | Business 2 Community | Narrative, storylining and storytelling | Scoop.it
Just four months ago, Facebook launched headfirst into the world of active content marketing with Facebook Stories, a website that showcases unique ways people (5 Brand Storytelling Lessons We Can Learn from Facebook Stories
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Decent insights on what works - and what doesn't - with content marketing.

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Masters of Narrative Design™ 10: Christy Marx

Masters of Narrative Design™ 10: Christy Marx | Narrative, storylining and storytelling | Scoop.it
An interview with transmedia writer and narrative designer Christy Marx. Her works have spanned from film and television, to comic book and video games.

Via Gregg Morris
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Integrating story with gameplay

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Steve Seager's curator insight, December 19, 2012 4:37 PM

Gaming and more ::: great lessons for the narrative marketer!

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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Narrative, storylining and storytelling | Scoop.it

"Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors."


Via Maggie Rouman
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On why character-driven stories work on aa neurological level

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JESUS MARIA GARCIA HERREROS's comment, October 8, 2015 5:29 PM
Thanks for share
Mike Donahue's curator insight, October 13, 2015 7:42 PM

A quick read that points out scientifically how the brain responds to storytelling. And, how storytelling can influence behavior, even in business.

Dr. Deborah Brennan's curator insight, November 3, 2015 1:33 PM

Every school has a story!  Share it to garner support

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Framing The Story

Framing The Story | Narrative, storylining and storytelling | Scoop.it
In this hour, TED speakers explore the art of storytelling — and how good stories have the power to transform our perceptions of the world.
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Great listening!

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Beyond the Hero’s Journey: Four innovative models for digital story design

Beyond the Hero’s Journey: Four innovative models for digital story design | Narrative, storylining and storytelling | Scoop.it

(Hero’s Journey image above excerpted from Action Philosophers! © Ryan Dunlaveyand Fred Van Lente) Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one model for 65 years.

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What if narrative structures were embedded in cultures?

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SXSW: The dawning of a transmedia world?

SXSW: The dawning of a transmedia world? | Narrative, storylining and storytelling | Scoop.it

Via The Digital Rocking Chair
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Integrating 'live' is just the first step ...

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The Digital Rocking Chair's curator insight, March 20, 2015 4:47 AM


"This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience."

Jeni Mawter's curator insight, March 21, 2015 9:15 PM

Loving the exploration of new technologies to enhance the 'story' experience. Writer's for children and young adults take note!

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Data Goes Best With a Good Story (and Vice Versa)

Data Goes Best With a Good Story (and Vice Versa) | Narrative, storylining and storytelling | Scoop.it

"Storytelling with data is having its moment in the journalism world. After leaving The New York Timeslast year, Nate Silver has launched his new data journalism venture with ESPN , former Washington Post blogger and columnist Ezra Klein is expanding his chart-filled approach beyond public policy atVox.com, and both the Times and the Post are starting their own data-driven sites to replace their departed stars."


Via Gregg Morris
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Ken Schneider's curator insight, April 29, 2014 10:05 AM

Story First; Technology Second - yet another example of why you should share your story

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Modern Authors Delve Into Digital and Visual Storytelling

Modern Authors Delve Into Digital and Visual Storytelling | Narrative, storylining and storytelling | Scoop.it
A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process.

Via Gregg Morris
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The 10 Commandments of Content

The 10 Commandments of Content | Narrative, storylining and storytelling | Scoop.it

Scott Donaton, who's been an chronicler, judge, and creator of brand content, shares lessons of downright biblical importance for brands looking to connect with people through stories.


Via Kenneth Mikkelsen
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Goodly lessons on content and storytelling!

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Andrea Rossi's curator insight, September 24, 2013 2:50 AM

"The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model.

There’s a one-word answer: stories."

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How to Tell a Great Story

How to Tell a Great Story | Narrative, storylining and storytelling | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.
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Nice tips for the storyteller.

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The 6 Best Slideshare Decks on Content Marketing | B2B Marketing Insider

The 6 Best Slideshare Decks on Content Marketing | B2B Marketing Insider | Narrative, storylining and storytelling | Scoop.it
Maybe it's just me, but sometimes I just get sick of reading (and writing) articles but still have the desire to consume or share great content.

Via massimo facchinetti
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Masters of Narrative Design™ 10: Christy Marx

Masters of Narrative Design™ 10: Christy Marx | Narrative, storylining and storytelling | Scoop.it
An interview with transmedia writer and narrative designer Christy Marx. Her works have spanned from film and television, to comic book and video games.

Via Gregg Morris
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Gaming and more ::: great lessons for the narrative marketer!

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Steve Seager's curator insight, October 2, 2015 3:27 AM

Integrating story with gameplay

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What storytelling does to our brains

What storytelling does to our brains | Narrative, storylining and storytelling | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
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Lovely stuff on the effects of Storytelling!

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