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"To This Day": The Power of Storytelling to Shake Our Senses and Serve a Cause

"To This Day": The Power of Storytelling to Shake Our Senses and Serve a Cause | Narrative practices | Scoop.it
To This Day is a powerful animation and the result of the collaboration between several animators and motion artists who illustrated Shane Koyczan's poem.

Via Gregg Morris
Christine Cavanaugh-Simmons's insight:

Wow.  The simplicity and heart of this little story will move you.

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Binary Racoon's curator insight, February 20, 2013 11:09 AM

"a pleasure of the eyes and a torture of the soul, an intense mix that can’t leave you neutral. And this is what storytelling is about, not leaving us neutral."

Jeni Mawter's curator insight, February 20, 2013 11:30 PM

This is the most extraordinary story of hope for children and young adults living life the hard way. 

Narrative practices
How narrative practices can be brought to organizational life to achieve goals and face challenges brought on by change.
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Rescooped by Christine Cavanaugh-Simmons from Just Story It Biz Storytelling
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Finding the narrative: a key to leading a university

Finding the narrative: a key to leading a university | Narrative practices | Scoop.it
What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq

Via Karen Dietz
Christine Cavanaugh-Simmons's insight:

Dean Lyons at Haas is another great exemplar!!

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Ken Morrison's comment, February 24, 2013 12:02 PM
Thank you Jim and Karen. This is a wise way of managing cafeteria talk about the leader of a university
Karen Dietz's comment, February 24, 2013 12:04 PM
Thanks for your comment Ken and glad you found the article useful!
Karen Dietz's comment, February 26, 2013 6:53 PM
Thanks for the addition Christine!
Rescooped by Christine Cavanaugh-Simmons from Story and Narrative
Scoop.it!

"To This Day": The Power of Storytelling to Shake Our Senses and Serve a Cause

"To This Day": The Power of Storytelling to Shake Our Senses and Serve a Cause | Narrative practices | Scoop.it
To This Day is a powerful animation and the result of the collaboration between several animators and motion artists who illustrated Shane Koyczan's poem.

Via Gregg Morris
Christine Cavanaugh-Simmons's insight:

Wow.  The simplicity and heart of this little story will move you.

more...
Binary Racoon's curator insight, February 20, 2013 11:09 AM

"a pleasure of the eyes and a torture of the soul, an intense mix that can’t leave you neutral. And this is what storytelling is about, not leaving us neutral."

Jeni Mawter's curator insight, February 20, 2013 11:30 PM

This is the most extraordinary story of hope for children and young adults living life the hard way. 

Rescooped by Christine Cavanaugh-Simmons from Just Story It Biz Storytelling
Scoop.it!

Is corporate America hijacking real storytelling?

Is corporate America hijacking real storytelling? | Narrative practices | Scoop.it

Via Karen Dietz
Christine Cavanaugh-Simmons's insight:

I would agree with the article - storytelling without true narrative intelligence can be shallow and backfire.  

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Karen Dietz's curator insight, January 31, 2013 3:42 PM

Now here's an interesting article -- and a perspective I rarely see.


Basically, the author is asking if businesses are overdoing storytelling. Not in terms of quantity, but in terms of quality and messaging.


As the author, Ed Heil, says at one point about McDonalds and Coca-Cola: "I commend both companies for stepping out and trying something different, but what would be really different if someone had the guts to stop and say, “because we produced this, it’s a reflection of what we believe and who we are,” and leave it at that. If you like that and identify with the message and cause, so be it."


This article is not very long, but it does raise some interesting questions.


Bottom line: mixing ads and storytelling might not be the best way to go.


You be the judge. It is interesting to consider, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it