"There’s been a fevered interest in the art of storytelling among the business crowd the last few years.
The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.
We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.
This is correct. The writer runs this show.
But what is a well-told story? How do we know we’re getting down to the true thing?"
Via Gregg Morris