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Storytelling for Presentations

"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling

Via Gregg Morris
Peter Fruhmann's insight:

Nice and short and very clear. I like the simplicity of Syd Field's paradigm. Good if you want to explain to eager but impatient audiences... If you would want to go deeper you can always fall back on Greimas or The Hero's Journey.

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José Carlos's comment, March 15, 2013 7:13 PM
Yes is true :)
Alessandro Jacoby's comment, March 16, 2013 8:46 AM
great!!
Springfield's curator insight, October 15, 2013 3:07 PM

How do you teach people how to tell Stories for Presentations effectively? 

Storybag
Organizational (or brand) narratives are open ended and kept alive by an ongoing (transmedial) exchange of (experience) stories
Curated by Peter Fruhmann
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Storytelling Archives - Drew's Marketing Minute

Storytelling Archives - Drew's Marketing Minute | Storybag | Scoop.it

Via Hans Heesterbeek
Peter Fruhmann's insight:

An enthustiastic article, but I'm still missing the 'dialogue', the mutual participation of teller and listener, so essential for engagement. It is still to much of story-sending and story-writing with - again - too little invitation to actively participate. Maybe we should not say 'storytelling' in marketing anymore. I suggest story-sharing and asking others to share their perception of the story and their own stories attached to that...

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What the Transmedia Movement Has to Teach (And to Learn) - TheWrap

What the Transmedia Movement Has to Teach (And to Learn) - TheWrap | Storybag | Scoop.it
What the Transmedia Movement Has to Teach (And to Learn)
TheWrap
If nothing else, last week's Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling.

Via Hans Heesterbeek
Peter Fruhmann's insight:

"Pitch the story, not the platform", is what I get out of this. If you have no story to tell, you will have no audience to listen and participate in it, whatever medium you choose.

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Storytelling: Turning Data Into Effective Stories

Storytelling: Turning Data Into Effective Stories | Storybag | Scoop.it

by Daniel Melbye

 

"For years nonprofits have used storytelling as a way to share the impact of their work with donors and the community.  Typically these stories illustrate a specific case of how individuals and communities have been transformed through these charitable projects.  These stories often provide the reader with an emotional connection to the non-profit and can serve as powerful examples of how an organization is truly working to make a difference.

 

"Many people might consider data to be something of a boring topic that is unlikely to inspire potential supporters and that is of limited use to non-profits seeking those developing rich content, but data can be used to share stories that gives organizations the power to both better understand the impact they’re making and share it effectively with others."


Via Jim Lerman
Peter Fruhmann's insight:

So true. Storytelling has been the explanation of (sometimes confusing, threatening) data from the beginning, and the conveyor of solutions to survive.

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"The kids have no imagination!"

"The kids have no imagination!" | Storybag | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris
Peter Fruhmann's insight:

Great article, great quote. I couldn't agree more, especially now. I'm busy preparing a workshop-week on 'Storytelling facilitating (adult) literacy' for the European Lifelong Learning Program...

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malek's curator insight, December 11, 2013 8:47 AM

Everyday we get more depenadant on technology and gradually lose human touch. Storytelling through tech keeps the whole operation in check.

henk eisema's curator insight, December 11, 2013 5:26 PM

well put!

Ali Anani's curator insight, December 14, 2013 12:24 AM

The disappearance of imagination

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How Siemens successfully uses storytelling

How Siemens successfully uses storytelling | Storybag | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Karen Dietz
Peter Fruhmann's insight:

One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...

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malek's curator insight, May 12, 2013 7:46 PM

It's a strategy, not just words

gillkelley's curator insight, May 13, 2013 4:31 AM

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

Emma's curator insight, May 15, 2013 7:56 AM

Esto si es branding

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Teaching and Learning with Minecraft: Liam O’Donnell | DMLcentral

Teaching and Learning with Minecraft: Liam O’Donnell | DMLcentral | Storybag | Scoop.it

Just as blocks have no inherent curricular power other than experience in making big things by stacking smaller things in the right order, the ability of computer-controlled pixels to convey important knowledge depends entirely on what (and how) they are used. That’s where teachers come in…and why some are beginning to use an inexpensive online game to teach everything from philosophy to biology: Minecraft.

 


Via Nik Peachey
Peter Fruhmann's insight:

An appealing concept: a game that could help teachers and pupils / students with not only conveying knowledge but also with the development of social skills and collaborative storytelling. Interesting article, there is also the mentioning of the developmet of a wiki for educational purposes.

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Farnsworth ELA's curator insight, July 10, 2013 4:11 PM

We have been using this in our Geometry classes. It is amazing what the students, and teachers, are learning about ratios, cooperation, resource management, etc.

Tracy Bodzioch Feighery's curator insight, July 11, 2013 10:17 PM

I am interested in learning more about integrating gaming into curriculum to teach 21st Century Skills.

Maryanne Burgos's curator insight, July 18, 2013 7:27 AM

Worth trying out.

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Don't Promise Us a Story and Then Not Deliver

Don't Promise Us a Story and Then Not Deliver | Storybag | Scoop.it

"Give us real characters. Real locations. Real conflict."


Via Gregg Morris
Peter Fruhmann's insight:

A nice article about what we (still) encounter much too often: faking authenticity.

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How do consumers interact with video on social media? [infographic]

How do consumers interact with video on social media? [infographic] | Storybag | Scoop.it
A useful infographic here looking at how social media users interact with video and what actions they take. For instance how many retweet a piece of video

Via The Fish Firm
Peter Fruhmann's insight:

Still think that all that does not lead to a brand - customer dialogue, in the sense of the brand being curious as to the drives and desires of customers, not asking 'Do you like my story?'. and the customer not getting a chance to share his story and experience of the brand with it. It still looks like sending and hoping for the old AIDA, with the stress on AI. A higher brand awareness is not a guarantee for a long term brand-customer relationship, a dialogue (the exchange and sharing of stories) is. But that's me, after 30 years in the business and a believer in storytelling...


Read more: http://wallblog.co.uk/2013/05/28/how-do-consumers-interact-with-video-on-social-media-infographic/#ixzz2UlB0Ft1v
Follow us: @brandrepublic on Twitter
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The Fish Firm's comment, June 6, 2013 2:02 PM
Here is what we use for our infographic quote... it should give you an idea of what to look for and price points to expect. http://bit.ly/11v54hc
Eric_Determined / Eric Silverstein's comment, June 6, 2013 7:26 PM
Thanks for the follow-up and details.
Arnaud d'Haen's curator insight, June 13, 2013 3:26 AM

Video as a powerful media weapon

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Teaching like it's 2999: Soaring with Storybird

Teaching like it's 2999: Soaring with Storybird | Storybag | Scoop.it

Via Mayus Chavez
Peter Fruhmann's insight:

Very much like the idea and friendly software. Everything that attributes to the enhancement of literacy and creativity in children AND adults, is welcome. There's only one link in the article to the original website. If you find it, it's worth it :-)

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Mayus Chavez's curator insight, May 6, 2013 10:25 PM

#transmedia storytelling in education

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StoryKid, Created By Literature PhDs, Is An App That Helps Young Ones Tell Stories (And Their Parents, Too)

StoryKid, Created By Literature PhDs, Is An App That Helps Young Ones Tell Stories (And Their Parents, Too) | Storybag | Scoop.it

"Children are known for how much they love to play make believe, and StoryKid, an app introduced today during the Disrupt Hackathon in New York, takes this and gives it a new twist by offering a series of pictures as visual cues for a child to tell a story based around them. StoryKid is aimed at children aged 2 to 5 who are already talking but may either be too young or just starting to write. Created by two comparative literature PhDs from Columbia University, the idea is that this will, in turn, help bring children into the world of story telling and literature. And as co-founder Tianjiao Yu tells me, it can also be used by parents when they’ve run out of inspiration for their own made-up bedtime stories."


Via Gregg Morris
Peter Fruhmann's insight:

As rudimentay as the idea is, I like it. You can't start early enough with storytelling, it's crucial for children's contextual understanding of texts and their language and vocabulary development. And maybe it's even going to work better for parents to help them make up new stories to tell (!) instead of reading them to children. There's nothing wrong with the imagination capacity of children, it's the adults who lose that power along the way...

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Jeni Mawter's curator insight, April 28, 2013 9:40 PM

Everyone is/will be a storyteller!

Cathryn Wellner's comment, April 29, 2013 2:16 PM
Sounds like something for the grandkids. I'm going to check it out. Thanks, Gregg!
Cathryn Wellner's curator insight, April 29, 2013 2:17 PM

This sounds like fun. Thanks for finding it, Gregg!

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What is a Natural Storyteller?

What is a Natural Storyteller? | Storybag | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris
Peter Fruhmann's insight:

I agree that we are all natural storytellers, some maybe better than others. The advantage oral storytelling has over written stories is that the storyteller is always in contact with the audience and =can adapt hios narrative to their reaction, while the writer forges words and sentnces once it is on paper, he has no influence over what the reader will interpret and/or understand. He or she can only hope...

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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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Steal 7 easy internal storytelling tips from top organizations

Steal 7 easy internal storytelling tips from top organizations | Storybag | Scoop.it
Learn how to find stories and spread the word of your success today with these tips.

Via Gregg Morris
Peter Fruhmann's insight:

This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there...

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Karen Dietz's curator insight, March 6, 2013 6:34 PM

You know, these all sound like great ideas. And you might want to use a few in your organization.


Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories.


But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results.


The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. 


These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results.


Thanks Gregg Morris for finding and sharing this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Doug Ross's curator insight, March 7, 2013 10:38 AM

We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older

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A Lesson from the Oscars: Storytelling as a Tool for Healing and Sound Politics

A Lesson from the Oscars: Storytelling as a Tool for Healing and Sound Politics | Storybag | Scoop.it

On Sunday night, “Inocente” won an Oscar for Best Short Documentary Subject. The film is a moving coming-of-age story about an undocumented young woman inCalifornia, Inocente Izucar, who struggles with poverty and homelessness and finds resilience through art. As the trailer appeared on the big screen on the Oscar stage, it became crystal clear how infrequently we hear of the personal stories of undocumented youths or, dare I say it, of the healing power of storytelling. (You can watch the film here.)

 

[Photo: Kevork Djansezian/Getty Images]


Via Gregg Morris
Peter Fruhmann's insight:

Initiatives like that should be followed more. Storytelling leads to mutual understanding, compassion and respect.

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7 Signs You're Not as Ethical as You Think

7 Signs You're Not as Ethical as You Think | Storybag | Scoop.it
Most people judge their own ethics more leniently than everyone else's. Do you do the same? Here's how to find out.
Peter Fruhmann's insight:

It's more or less a good interview, with useful tips by Mark Pastin, CEO of the Council of Ethical Organisations. The one sentence that stays with me is " It's much better if the truth beats what you say than if what you say beats the truth." I quite like that.

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Data Mining Exposes Embarrassing Problems For Massive Open Online Courses | MIT Technology Review

Data Mining Exposes Embarrassing Problems For Massive Open Online Courses | MIT Technology Review | Storybag | Scoop.it
Not only does student participation decline dramatically throughout the new generation of web-based courses but the involvement of teachers in online discussions makes it worse.

Via Sue Beckingham, Mari Carmen Martin
Peter Fruhmann's insight:

One should also read 'Digital Dementia' by neuropsychologist prof Manfred Spitzer. Research shows that too much digital 'learning' and digital information storage (what's stored, is mostly gone) leads  to a decrease in retention and memory abilities of our brain.It also leds to shorter attention spans and concentration deficits. It is not about turning down digital media and digital learning but warns against over-use and mystification.

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How to Build an Audience with Story (From America's Greatest Living Playwright)

How to Build an Audience with Story (From America's Greatest Living Playwright) | Storybag | Scoop.it

"There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

 

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

 

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

 

This is correct. The writer runs this show.

 

But what is a well-told story? How do we know we’re getting down to the true thing?"


Via Gregg Morris
Peter Fruhmann's insight:
Information is … information. The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama, says David Mamet. This short article by Robert Bruce on the difference between information and 'story' hits the nail on the head
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Karen Dietz's curator insight, January 15, 8:29 PM

I still periodically come across people in business who think storytelling is only for kids -- and certainly not part of hard-boiled business.


So I love the insights shared here about crafting great stories -- and why to do so. It's a quick but powerful read. And it will definitely get your thinking in order about why storytelling is so important.


Thanks fellow curator Gregg Morris for finding and sharing this gem!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Brad Tollefson's curator insight, January 16, 2:51 AM

How do you build an audience with story? It’s about media not marketing, baby.... Nice...

Gav Morris's curator insight, January 18, 5:53 AM

A good start is to work out the myths. Dispel myths in your story.

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The best storytelling tools

The best storytelling tools | Storybag | Scoop.it

Via Gregg Morris
Peter Fruhmann's insight:

It's so good, I'd love to steal it :-)

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Why Teachers Need to Be Great Storytellers

Why Teachers Need to Be Great Storytellers | Storybag | Scoop.it
The New Tech Network includes more than 100 schools in diverse settings that put project-based learning at the center of instruction.

Via José Carlos
Peter Fruhmann's insight:

Stories learned in childhood become powerful constituents of the world we inhabit as adulkts. We should be grateful for storytellers who suggests to children the world's real complexity, like Miyasaki, Sendak and... teachers (inspired by Martha Nussbaum's 'Not for Profit)

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Open the Floodgates with Emotional Stories

“We are wary of listening to stories that we think are being told to manipulate our emotions or push us to believe a certain way,” said Francesca Pollett, author of It Was Like a Fever: Storytelling in Protest and Politics in a phone call with me last year. “On the other hand,” she says, “ambivalent stories, stories with no clear moral agenda, invite the listener to imagine themselves in the story. True engagement happens when the listener can see multiple outcomes for a story and is able to come to their own conclusions.”


Via Gregg Morris
Peter Fruhmann's insight:

What struck me most in this high-quality article was the insight that once we have told our story, itn isn't ours anymore. Others will add their interpretations and associations to it. So, if you tell a story, it better be good and with a clear message and meaning, otherwise it will be sistirted unrecognizably.

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Carolyn Williams's curator insight, June 20, 2013 5:10 AM

True engagement helps us move forward 

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Learning to learn: the heart of reading

Learning to learn: the heart of reading | Storybag | Scoop.it
I was always a bookworm. In fifth grade, I was one of the only students in my class to finish every last book on the Battle of the Books competition list.
Peter Fruhmann's insight:

I completely follow the author's experience, that's the way I read books as well (with annotations of my thoughts and placing bookmarks physically / with my pen). It still beats placing bookmarks and making annotations in e-readers (which I find more time-consuming).

I experience daily that people do not (want to) read and/or are not able anymore to read a text that's longer than a half A4. In The Netherlands people ask me to write blogs of that length on 'professional' blog sites. I mean, how much information - let alone knowledge - can one convey on complex issues that way? Storytelling can help (and so do metaphors), but even that falls short. I certainly think we live in an Age of the (consciously) Uninformed when people are happy with information tidbits and the first ten Google hits as the 'truth'... You would need some knowledge and distinguishing skills (from reading (saying that: either books or e-books) to value what's valuable in the information.

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With Pictures, Puzzles and Games, Students Create Transmedia Stories | MindShift

With Pictures, Puzzles and Games, Students Create Transmedia Stories | MindShift | Storybag | Scoop.it
By Laura Fleming and John Connell Until just a few years ago, stories we were told mostly through  a single medium – it might be a book, a movie, a radio

Via Sanja
Peter Fruhmann's insight:

Right now I'm busy within a European consortium working on the use  of educational (digital) storytelling for educators.This is an attractive example of what can be done.

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How Siemens uses storytelling to emotionally engage clients and staff

How Siemens uses storytelling to emotionally engage clients and staff | Storybag | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Gregg Morris
Peter Fruhmann's insight:

A good story about how you can tell (the essence) of a story to multiple channels. I also like the idea of 'content' as the pool where you can find the (authentic and credible) stories to tell. So yes, 'content' isn't storytelling, but stories can have valuable content.

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Building Brand Fans with Storytelling

Building Brand Fans with Storytelling | Storybag | Scoop.it

"At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference between fans and customers is behavioural. Fans are the type of customer that feels they are brand stakeholders. They are part of and some create the brand story itself. Fans go out of their way to buy and use a brand. They talk about the brand for you, harnessing the power of story through word of mouth. They position your brand better than you will. To your other customers they are the authentic voice of the brand, more so than you."


Via Gregg Morris
Peter Fruhmann's insight:

I like the article and the model, the examples illustrate it well and I partly agree that you need an authentic brand story. I tend to call it a (solid and authentic) ‘brand narrative’ (“why we stareted this and for whom”) from which you can derive multiple brand stories (for times change, don’t they?) to share and/or exchange with your customers and fans (meaning you also listen tot heir stories about your brand): values in action stories, celebration stories, innovative idea stories etc… One remark: I didn’t like the ‘thumbs up’ (stock)photo in the article. An authentic brand wouldn’t use a cliché like that ;-)

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donhornsby's curator insight, April 21, 2013 8:03 AM

(From the article): This simple model of branding can act as a checklist for your storytelling. You can see if all the brand assets are connected to enable customers to become brand fans. Do you enable your customers to share brand images you have created? Do you celebrate when customers create their own images and share them? How do you create and support the creation of news about your brands? Are enabling your customers to play with your brand? What happens when you let your customers view your brand? If your can create a tactical plan that employs these aspects you set your self up to enable your brand to create fans. Of course you need an authentic brand story but customers need more than that to become fans.

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Storytelling for Presentations

"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling

Via Gregg Morris
Peter Fruhmann's insight:

Nice and short and very clear. I like the simplicity of Syd Field's paradigm. Good if you want to explain to eager but impatient audiences... If you would want to go deeper you can always fall back on Greimas or The Hero's Journey.

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José Carlos's comment, March 15, 2013 7:13 PM
Yes is true :)
Alessandro Jacoby's comment, March 16, 2013 8:46 AM
great!!
Springfield's curator insight, October 15, 2013 3:07 PM

How do you teach people how to tell Stories for Presentations effectively? 

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Applying Storytelling Principles to Marketing Messages

Applying Storytelling Principles to Marketing Messages | Storybag | Scoop.it

We live in a culture saturated with stories. From commercials lasting a few seconds, to TV shows lasting a few seasons, we are inundated with more tales every day than any other generation in history.

 

We can’t seem to get enough stories. We can’t seem to tell enough.

 

And brands are no exception.

 

Many brands want to have their stories told. Yet ironically, they (and their marketing teams) often aren’t quite sure what a story is. Marketing wisdom may extol the virtues of storytelling as a technique for engaging audience emotion, but much less is said about what elements make up a story. Or even more crucial, how marketers can use those elements to craft a compelling brand story.


Via Gregg Morris
Peter Fruhmann's insight:

Very sympathetic and well written. It can't be said often enough: the story is as much the teller's as it is the listener's. So keep in touch with your audience or you'll loose them.

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