I’m always interested in the science behind storytelling.
What makes it such an effective part of our social being and communications?
This video by Paul Zak is a good watch. It shares his study on the topic, which revealed a change in a person’s blood chemistry before and after hearing a story. The storytelling caused the participants in the study to produce two chemicals, cortisol (focuses our attention) and oxytocin (prompts care, connection and empathy).
Via Gregg Morris