By David Slocum My first reaction upon viewing Martin Scorsese’s new film, The Wolf of Wall Street, was how closely it resembled Goodfellas, Scorsese’s masterful account of mob informant Henry Hill’s life in organized crime. Like that historical snapshot of the American Dream colorfully run off the rails, the more recent film [...]
Here's a welcome bit of attention for our field: Next week Samsung Electronics is launching Design.Samsung.Com, an "online platform presenting influential design stories and solutions to be shared around the world." The site's inaugural theme is "Make it Meaningful," presumably based on this video from last year, where the Galaxy S4 design team discussed their mandate of closely matching their smartphones' functionality with people's everyday lives. But rather than trumpet their past accomplishments, the site is expected to provided
Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns.
Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On. For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do we do the things that we do? Why do some brands get more Word of Mouth than others? In this video interview, Jonah reveals the formula behind what makes ideas stick or spread, and shares examples about how to make your ideas "Remarkable." If you're curious about how to build a great secret, watch the video to find out. As a marketer myself, it was a pleasure to sit down with Jonah and hear about the science behind what gets people talking. As he says, “With the right mix, anything can take off.” We would love your thoughts, comments or questions below. Let's strike up a dialogue! [...]
Whilst on the constant look out for brilliant brand stories to bring to you every week, I stumbled upon this gem of a brand, Trek bicycles and their brand story. And what a fascinating story it is! I love how thoroughly and passionately they tell it. Text book storytelling at its best. The loyalty and passion [...]