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The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO

The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO | Brand Narrative | Scoop.it
The more you share your story, the more your consumers will know exactly who you are and how they are supposed to remember you.
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Brand Narrative
Brand Narrative planning, strategy and communications model for establishing iconic brands.
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Bring Your Brand to Life with Interactive Storybuilding - CMSWire

Bring Your Brand to Life with Interactive Storybuilding - CMSWire | Brand Narrative | Scoop.it
“Bring Your Brand to Life with Interactive StorybuildingCMSWireLuckily for marketers and consumers, it's possible for audiences to both influence the unfolding of the story and have a say in its outcome.”
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Measuring Brand Storybuilding an interesting look into how interactive stories can be embedded into a customers life.
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When You're Telling a Brand Story, Every Touchpoint Matters

http://www.saydaily.com/2014/02/in-brand-storytelling-every-touchpoint-matters

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Corporate Culture Secrets From Nike's Chief Storyteller Nelson Farris -

Corporate Culture Secrets From Nike's Chief Storyteller Nelson Farris - | Brand Narrative | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »
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Brand Storytelling Every Touchpoint Matters

http://www.saydaily.com/2014/02/in-brand-storytelling-every-touchpoint-matters

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No, Dystopian Sci-Fi Isn’t Bad for Society. We Need It More Than Ever | Opinion | WIRED

No, Dystopian Sci-Fi Isn’t Bad for Society. We Need It More Than Ever | Opinion | WIRED | Brand Narrative | Scoop.it
Dystopian fiction is a warning, and if it makes people pay attention, then good—that's the point. People shouldn't fear technology, but they sure as hell better consider its effects.
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How the Future of Star Wars Could Change Long-Form Interconnected Storytelling - /Film

How the Future of Star Wars Could Change Long-Form Interconnected Storytelling - /Film | Brand Narrative | Scoop.it
Star Wars Long-Form Interconnected Storytelling could change everything. Lucasfilm are creating a completely connected world, from movies, tv, books, and games.
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The 7 Models of Storytelling for Brands

The 7 Models of Storytelling for Brands | Brand Narrative | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that
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The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building

The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building | Brand Narrative | Scoop.it
Bacardi works Branded Entertainment magic with the help from Warren Ellis and Michael Allred. The Spirit of Bacardi graphic novel
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Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us

Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us | Brand Narrative | Scoop.it
Your house can tell others whether you're happy or well organized or friendly-even what your politics are.
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The Power and Psychology of Words On Our Minds - Learning Mind

The Power and Psychology of Words On Our Minds - Learning Mind | Brand Narrative | Scoop.it
The article explains why the words do matter and the profound effect they have on each and every one of us
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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | Brand Narrative | Scoop.it
Lessons from the most meticulous filmmaker alive.
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Quantum Theory Proves That Consciousness Moves to Another Universe After Death

Quantum Theory Proves That Consciousness Moves to Another Universe After Death | Brand Narrative | Scoop.it
A book titled “Biocentrism: How Life and Consciousness Are the Keys to Understanding the Nature of the Universe“, published inthe USA, has stirred up the Internet, because it contained a notion thatlife does not end when the body dies, and it can last forever. The author of this publication,
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Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV

Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV | Brand Narrative | Scoop.it
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7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building

7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building | Brand Narrative | Scoop.it
Via Adweek. Lindsey Stirling is not only one of the most subscribed to YouTubers (5,215,140 subscribers) she also has a really passionate, engaged fan base. Which has led her on a seven year journey; from posting her first video on YouTube, to her audition on Americas Got Talent and getting no further than her first [...]
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The secret structure of great talks

The secret structure of great talks | Brand Narrative | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. In this talk, Nancy Duarte draws lessons on how to make a powerful call-to-action.

(Filmed at TEDxEast.)
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Would you get a tattoo of a company logo?

Would you get a tattoo of a company logo? | Brand Narrative | Scoop.it
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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | Brand Narrative | Scoop.it
Customers need the right mental model to understand why they need your product.
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Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
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22 Lessons From Stephen King On How To Be A Great Writer

22 Lessons From Stephen King On How To Be A Great Writer | Brand Narrative | Scoop.it
Timeless advice from bestselling author Stephen King on how to be an excellent writer.
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Brand Narrative | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?
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What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School

What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School | Brand Narrative | Scoop.it
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As seen on TV: why product placement is bigger than ever

As seen on TV: why product placement is bigger than ever | Brand Narrative | Scoop.it
Steve Rose: TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?
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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video]

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] | Brand Narrative | Scoop.it
Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice. Stirling uploaded her first video in 2007 with hopes of getting on The Ellen DeGeneres Show.
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CANNES LIONS LIVE: YouTube: The Art of Storytelling - YouTube

Please click to 28:05 for the start of the event. What does it take to make engaging and enduring content on YouTube? Join YouTube in conversation with two o...
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What It's Like To Shoot A Feature Film For Oculus Rift

What It's Like To Shoot A Feature Film For Oculus Rift | Brand Narrative | Scoop.it
Like the bastard progeny of experimental theater and video game production, this horror film required a new, complex form of cinematography.
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Brand Narrative Research & Designer. Everything I do reflects my core passions #Spirituality #Storytelling #Technology #Learning
Head of Story Development @CreativWarparty