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The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO

The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO | Brand Narrative and Transmedia Storytelling | Scoop.it
The more you share your story, the more your consumers will know exactly who you are and how they are supposed to remember you.
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Brand Narrative and Transmedia Storytelling
Stories and narrative design, from visual, written word to transmedia projects
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The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building

The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building | Brand Narrative and Transmedia Storytelling | Scoop.it
Bacardi works Branded Entertainment magic with the help from Warren Ellis and Michael Allred. The Spirit of Bacardi graphic novel
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The Power and Psychology of Words On Our Minds - Learning Mind

The Power and Psychology of Words On Our Minds - Learning Mind | Brand Narrative and Transmedia Storytelling | Scoop.it
The article explains why the words do matter and the profound effect they have on each and every one of us
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Quantum Theory Proves That Consciousness Moves to Another Universe After Death

Quantum Theory Proves That Consciousness Moves to Another Universe After Death | Brand Narrative and Transmedia Storytelling | Scoop.it
A book titled “Biocentrism: How Life and Consciousness Are the Keys to Understanding the Nature of the Universe“, published inthe USA, has stirred up the Internet, because it contained a notion thatlife does not end when the body dies, and it can last forever. The author of this publication,
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7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building

7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building | Brand Narrative and Transmedia Storytelling | Scoop.it
Via Adweek. Lindsey Stirling is not only one of the most subscribed to YouTubers (5,215,140 subscribers) she also has a really passionate, engaged fan base. Which has led her on a seven year journey; from posting her first video on YouTube, to her audition on Americas Got Talent and getting no further than her first [...]
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Would you get a tattoo of a company logo?

Would you get a tattoo of a company logo? | Brand Narrative and Transmedia Storytelling | Scoop.it
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Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Brand Narrative and Transmedia Storytelling | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?
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As seen on TV: why product placement is bigger than ever

As seen on TV: why product placement is bigger than ever | Brand Narrative and Transmedia Storytelling | Scoop.it
Steve Rose: TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?
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CANNES LIONS LIVE: YouTube: The Art of Storytelling - YouTube

Please click to 28:05 for the start of the event. What does it take to make engaging and enduring content on YouTube? Join YouTube in conversation with two o...
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Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already)

Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already) | Brand Narrative and Transmedia Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 13, 10:44 PM


Liz Shannon Miller:  "Here's some friendly advice for anyone who's passionate about film, television and media in general: If you don't pay attention to the video game industry, now might be the time to start."

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Forward slash Story | REPORT 2014

Forward slash Story | REPORT 2014 | Brand Narrative and Transmedia Storytelling | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, June 3, 1:54 PM

So a definite must-read for anyone remotely interested in where storytelling is heading.

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Wally Olins' final interview: The brand guru on terrible names, overtaking rivals and business today

Wally Olins' final interview: The brand guru on terrible names, overtaking rivals and business today | Brand Narrative and Transmedia Storytelling | Scoop.it
In his final interview, Britain’s preeminent branding expert Wally Olins offered a precious insight into the wisdom – and wit – that kept...
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How America’s Leading Science Fiction Authors Are Shaping Your Future

How America’s Leading Science Fiction Authors Are Shaping Your Future | Brand Narrative and Transmedia Storytelling | Scoop.it
The literary genre isn’t meant to predict the future, but implausible ideas that fire inventors’ imaginations often, amazingly, come true
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Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us

Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us | Brand Narrative and Transmedia Storytelling | Scoop.it
Your house can tell others whether you're happy or well organized or friendly-even what your politics are.
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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | Brand Narrative and Transmedia Storytelling | Scoop.it
Lessons from the most meticulous filmmaker alive.
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Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV

Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV | Brand Narrative and Transmedia Storytelling | Scoop.it
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The secret structure of great talks

The secret structure of great talks | Brand Narrative and Transmedia Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. In this talk, Nancy Duarte draws lessons on how to make a powerful call-to-action.

(Filmed at TEDxEast.)
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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | Brand Narrative and Transmedia Storytelling | Scoop.it
Customers need the right mental model to understand why they need your product.
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22 Lessons From Stephen King On How To Be A Great Writer

22 Lessons From Stephen King On How To Be A Great Writer | Brand Narrative and Transmedia Storytelling | Scoop.it
Timeless advice from bestselling author Stephen King on how to be an excellent writer.
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What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School

What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School | Brand Narrative and Transmedia Storytelling | Scoop.it
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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video]

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] | Brand Narrative and Transmedia Storytelling | Scoop.it
Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice. Stirling uploaded her first video in 2007 with hopes of getting on The Ellen DeGeneres Show.
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What It's Like To Shoot A Feature Film For Oculus Rift

What It's Like To Shoot A Feature Film For Oculus Rift | Brand Narrative and Transmedia Storytelling | Scoop.it
Like the bastard progeny of experimental theater and video game production, this horror film required a new, complex form of cinematography.
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Francis Ford Coppola On Writing The Godfather | BlueCat Screenplay Competition

Francis Ford Coppola On Writing The Godfather | BlueCat Screenplay Competition | Brand Narrative and Transmedia Storytelling | Scoop.it
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Creepy Cravendale Cookie Ad Sells More Than Milk - Brand Stories - New Age Brand Building

Creepy Cravendale Cookie Ad Sells More Than Milk - Brand Stories - New Age Brand Building | Brand Narrative and Transmedia Storytelling | Scoop.it
Cravendale’s latest commercial from the fantastic Wieden & Kennedy is.. one creepy ad. This sinister story tells of a Cookie boy, Barry. In a sort of fantasy, fairy tale land. Where Cookies can talk, run and even wear clothes. Inspired by fables of old, the ad takes Cravendale’s milk-related musings in a deliciously dark new direction, with the twisted [...]
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Tell a Meaningful Story With Data – Google

Tell a Meaningful Story With Data – Google | Brand Narrative and Transmedia Storytelling | Scoop.it
In this article, see how brands are taking data and weaving that into interesting and meaningful stories for their audiences and consumers.
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